Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Transformation
Brand & Brand Safety
Artificial Intelligence
E-Commerce
Content
Social
Data & Analytics
Online Advertising
Performance Marketing
Future
B2B
New Work
Creativity & Design
Technology
Leadership
Targeting
Influencer
Start-up
Agencies
Philosophy & Ethics
Sustainability & Green Economy
Corporate
Customer Experience
Blockchain & Web3
Video & Connected TV
Business
Entrepreneurship
Audio and Voice
Marketing Automation
VR / AR / XR
Adserving and Tracking
#attitudematters
Mobile
Personalization
Search & SEO
Food & Health
Dialog Marketing
Product Management
Sports and Gaming
Compliance & Privacy
Digital Media & Trading
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
Alliances
Education
Diversity & Inclusion
CRM / Database
Public Policy
Ad Networks
Marketplaces
Programmatic
DMEXCO Column
IoT & Industry 4.0
Cyber Security
OOH
Human Resources
Robotics
Purpose Driven Marketing
Mobile Payment
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
How the digital agency of the future will work
Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?
01.08.2019
You don’t need a flagship store
Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.
31.07.2019
Why it is hard to get past online selling platforms
Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.
30.07.2019
The CVC conference: information, inspiration and networking
An exchange among corporate venture capital investors - new paths and the perfect pitch
Innovation for the core business: corporate start-ups
How the Otto Group is shaping its digital future
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
25.07.2019
Shout Out III – For more female Empowerment
Five more statements for more visibility of female strength.
25.07.2019
Building a customer-obsessed company culture is crucial
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
23.07.2019
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
22.07.2019
Trust and communication for good teamwork
Prerequisites for daily cooperation
19.07.2019
The DMEXCO App: a ticket key and network in one
All the relevant business information for the digital marketing community
18.07.2019
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
17.07.2019
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
15.07.2019
10 tips for working in decentralized teams
When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.
12.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
11.07.2019
Here’s how to select the ideal agency for your digital projects
Keeping a few key things in mind can help ensure successful teamwork.
10.07.2019
Are current CMOs up for the job? Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
09.07.2019
The best collaboration tools for marketing
The need to coordinate brand strategies is increasing among marketing teams and their agencies.
08.07.2019
