Stories

Future
Future
23.08.2018
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
Media
Media
17.08.2018
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
Business
Business
16.08.2018
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
DMEXCO Blockchain Originals – a creARTive Challenge
Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?
Artificial Intelligence: People must be the consciousness of the system
To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.
China mutating into Silicon Dragon
Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.
Media
Media
09.08.2018
From sound logo to sound branding
What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.
Marketing
Marketing
09.08.2018
Social media automation that doesn’t bug you
Machines are better suited for some tasks than people — with one big exception.