Filter by Topic
DMEXCO Consumers Brand & Brand Safety Social Content E-Commerce Transformation Online Advertising Artificial Intelligence Data & Analytics Performance Marketing New Work B2B Leadership Start-up Creativity & Design Targeting Influencer Agencies Video & Connected TV Corporate Entrepreneurship Philosophy & Ethics #attitudematters Mobile Blockchain & Web3 Audio and Voice Marketing Automation Sustainability & Green Economy VR / AR / XR Product Management Search & SEO Dialog Marketing Personalization Adserving and Tracking Business Technology Customer Experience Compliance & Privacy Digital Media & Trading Food & Health Publishing Direct Marketing CRM / Database Agile Marketing Alliances Chatbots Diversity & Inclusion Education Future Sports and Gaming IoT & Industry 4.0 Public Policy Human Resources Ad Networks Mobile Payment Robotics Marketplaces Cyber Security Retail Media Purpose Driven Marketing Programmatic OOH Emerging Markets Deep Learning Cloud Computing Smart Products, Cities & Homes
Rethinking work cultures: new ways of working & togetherness
In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.
E-commerce: this is how small companies and founders can benefit as well
Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
From ideation to social marketing: Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
Xing: the unbreakable network made in Germany
One of the oldest platforms boasts impressive results.
What customer loyalty really means nowadays
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
Tools that help you to design powerful social graphics easily
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
Focus outbeats scutter: present and future of social media
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
How to increase reach and interactions with Instagram stickers
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.
Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
Presently there are no stories that match these filters. You can reset the filters above for a better result