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The Kano model: how to wow your customers
The Kano model enables you to identify the product and service attributes that make your customers’ hearts beat for joy. Read on to find out what it’s all about and how you can ramp up the wow factors in your business.
04.01.2021
DMEXCO marketing precap part 6: Social media marketing trends for 2021
The social media marketing trends for 2021 have been shaped by changing user behavior, new developments in technology, an expanded user base and – last but not least – the ongoing coronavirus pandemic. These are the trends to be aware of!
TikTok advertising: Overblown hype or marketing must-have?
Social media platform TikTok may be on the rise, but so far, only a few companies have used it to advertise their brand – so is its potential being wasted? Read on to learn how to make the TikTok trend work for you.
23.12.2020
Online targeting: Why publishers need to gear up for the post-cookie era now
As we edge towards the end of the cookie era, publishers cannot afford to delay taking a (pro)active approach to the significant challenges that lie ahead. This calls for strategies that will not simply allow personalized advertising in the future, but actually improve it.
22.12.2020
Instagram for B2B companies: practical tips for a successful presence
Nowadays, it’s not just platforms like LinkedIn and Xing that are essential for B2B communication. More and more companies are also using Instagram as a B2B marketing channel. Read here how Instagram can help you step up your B2B business.
21.12.2020
DMEXCO marketing precap part 5: performance marketing trends of 2021
In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!
18.12.2020
Want to create a chatbot? Our guide tells you everything you need to know!
Chatbots are becoming more and more popular in customer service and for marketing purposes. Read our free guide to learn how to create your own chatbot and design it for the optimal UX.
17.12.2020
Are sprinters the new sleigh? Here’s what Logistics 4.0 is gifting e-commerce
In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?
15.12.2020
Podcast advertising (part II): a revolution in brand communication?
To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.
14.12.2020
Guide: If you want to boost your conversion rate, optimizing your forms is definitely worth the effort!
Your ranking is great, website traffic is a dream, so why is your conversion rate a catastrophe? Read our free guide and find out how to optimize your forms for a significant uptick in UX and conversion rates.
10.12.2020
Advertising in podcasts (part I): authentically approaching audio advertising
Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.
09.12.2020
DMEXCO marketing precap part 4: content marketing trends of 2021
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
08.12.2020
DMEXCO 2021 will take place on September 7 and 8
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.
03.12.2020
DMEXCO marketing precap part 3: data trends of 2021
In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.
03.12.2020
Guide to radio advertising – on the same wavelength as your target group
Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.
02.12.2020
DMEXCO trend survey: The majority of marketers are in favor of advertising money being invested sustainably
Most marketers prefer advertisers to spend their money on media and platforms that act in the interests of society. Communications experts are against the censorship of fake news, but if lies on platforms and social networks can be verified as being untrue, they want them to be identified as such. Those are two of the findings from a representative online survey commissioned by DMEXCO and conducted by Civey among 500 communication, marketing, and PR specialists in November 2020.
02.12.2020
