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DMEXCO Column
DMEXCO @home for Visitors
Starting on September 14, you’ll be able to log into the DMEXCO @home platform with your visitor ticket. Our free guide shows you what functions and features await you and how to reach your personal expo goals.
08.09.2020
Doing business sustainably: 3 questions to futurologist Eike Wenzel
Doing business more sustainably is one of the main challenges for the digital industry. We asked Eike Wenzel, a renowned German futurologist, some questions regarding this interesting issue.
08.09.2020
3 questions to Dorothee Bär: resilience through digitalization
How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.
04.09.2020
Experience these first master classes at DMEXCO @home
The start of DMEXCO @home is drawing closer and, in the coming weeks, we’ll be giving you a sneak preview of our exciting conference formats.
Today, we’re kicking things off with the first master classes – with AB Tasty GmbH, MGID.Inc, Talkwalker GmbH, novomind AG, Dynata, Adform, and Oracle. More coming soon in the conference program!
3 questions to Claudia Hartwich, Microsoft Germany: The future of work
How can digital working be implemented successfully in the future? To discuss this challenge, we interviewed Claudia Hartwich, HR Director and member of the Management Board at Microsoft Germany.
02.09.2020
Whitepaper: 7 tips on how to optimize your internal communication
At many companies, internal communication is not given enough attention. However, that is the wrong approach. In our whitepaper, you will learn how to optimize the communication within your company in 7 steps.
31.08.2020
It’s all about networking! Here’s how to digitally network at DMEXCO @home
Exhibiting and networking belong together like digital and marketing. The DMEXCO @home platform is revolutionizing digital networking in 2020. Check out the exciting features that await you!
31.08.2020
Mapp in interview with DMEXCO
“Empower marketers and brands to break out from the pack” – that is Mapp’s mission. In this interview, Michael Diestelberg reveals how Mapp wants to put this message into practice as an exhibitor at DMEXCO @home and what the company is expecting from the digital expo:
31.08.2020
DMEXCO report: how the digital economy is showing a clear attitude
What role does attitude play in the digital economy? Can a company’s attitude be compatible with its economic goals? And what are the major challenges being faced by the industry? Our new DMEXCO report gives you answers to these questions.
27.08.2020
Pinterest as a marketing channel: is the network being wrongly neglected?
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
26.08.2020
Infographic: 5 measures for extending the product lifecycle
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.
25.08.2020
10 valuable tips for your digital DMEXCO expo presence 2020
Purely digital and decentralized – DMEXCO 2020 will be DMEXCO @home and will embrace focused networking and intensive interaction with the global community. In our 10 tips, we reveal what you need to consider as an exhibitor at DMEXCO @home!
24.08.2020
Your successful digital visit to the DMEXCO @home expo
Even a purely digital expo visit should be carefully planned. DMEXCO @home offers you the best possibilities for preparation so that you can dive into two eventful days at full power starting at 10 a.m. on September 23!
21.08.2020
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
20.08.2020
DMEXCO @home: free guest tickets for exhibitors
DMEXCO @home, the digital version of DMEXCO 2020, gives exhibiting companies the full DMEXCO experience. As an exhibitor, you also benefit from a one-of-a-kind offer: an unlimited number of free guest tickets to your digital presence.
Will the coronavirus permanently change the face of e-commerce?
The coronavirus crisis hasn’t just hit in-store retail, but has also set the ball rolling in many aspects of the world of e-commerce. What long-term effects can be expected in online retail?
18.08.2020
Conducting sales talks in coronavirus times – here’s how
Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.
13.08.2020
Idea management: how to correctly prioritize your ideas
Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.
11.08.2020
Subscription models reloaded: why they are a good tool for customer retention
Rather than buying a product, consumers prefer to use services whenever the mood strikes. As a result, subscription models are experiencing rapid growth worldwide in many different industries. But which ones are a win-win for both sides?
06.08.2020
