Stories

Media
Media
19.12.2018
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
Marketing
Marketing
18.12.2018
Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
Media
17.12.2018
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
Future
Future
13.12.2018
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Future
Future
12.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
Marketing
Marketing
11.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
Marketing
Marketing
06.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
Marketing
Marketing
05.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.