Stories

DMEXCO Company Sneak Peek 2021
In 4 weeks it's about to happen: DMEXCO @home 2021 kicks off. As every year, exciting exhibitors will be there to boost your business.
UX writing – clear messages for a next-level user experience
Text is text, isn’t it? On the contrary, if you’re creating content for the web, you need to give it plenty of thought. That’s where UX writing comes in. In our story, we explore what this involves, and how to approach UX texts.
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is best left to the professionals. Uli Kramer is co-founder of the “pilot” communications agency and knows how important it is to have the right concept.
How to turn a minimum viable product into a minimum awesome product
You have a brilliant business idea for a new software program or app – but will your customers also see it that way? Before you brave the market with a painstakingly designed product, you can chalk it out as a minimum viable product.
Audi, Booking.com, Facebook, and Nestlé: the first set of top speakers for DMEXCO @home have been announced
Marc-Aurel Boersch (Chief Executive Officer, Nestlé Deutschland AG), Arjan Dijk (CMO and Senior Vice President, Booking.com), Jen Fitzpatrick (Senior Vice President Core, Google), Susanne Franz (Global Head of Brand Communication, Audi AG), Jeremi Gorman (Chief Business Officer, Snap), Rana el Kaliouby (CEO, Affectiva), Christina Kiehl (CEO, congstar GmbH), Michael Lysaght (CDO, Weight Watchers), Marc Opelt (Chairman of the Management Board, OTTO), Stan Pavlovsky (CEO, Shutterstock), Raja Rajamannar (CMO of Mastercard & President of the WFA - World Federation of Advertisers), Roger Solé (Global Chief Marketing Officer, WeWork), and Howard Lerman (Founder and CEO of Yext): the conference program for DMEXCO @home is starting to come together. This year, it will again include numerous panels and discussions with international top speakers. On September 7 and 8, 2021, participants can expect four stages featuring keynotes, fireside chats, and panels, as well as six streams with more than 120 masterclasses.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
Smart packaging – the packaging of the future is already here
What makes packaging good? The answer is clear: added value. Many brands are currently delivering this with QR codes and other similar tools. But a new generation of smart packaging is already here: intelligent packaging.
The right way to apologize to customers
You've made a mistake that has impacted your customers, so you need a crisis management plan – and fast. An honest apology can work wonders and may even boost customer loyalty.
Marketing & Media
29.07.2021
Guide: How to create attractive product descriptions
Good product texts are essential for a successful online store. Our guide explains how to create product descriptions with that "wow" effect.