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Customer data platform (CDP): Here’s what it’s all about
Companies are grappling to harness the rising tide of data while also working to meet the expectation of personalization across the customer journey. Yet, without a single view of the customer, organizations can’t gather insights and make meaningful customer connections in the moments that truly matter.
The AIDA model & digital marketing: are they (still) compatible
The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
DMEXCO 2021: don’t let these sessions pass you by!
In part 1 and part 2 of our highlight series, we already rounded up some innovative trends from the digital expo for you. The third part of our DMEXCO highlights has even more inspiring discussions and useful masterclasses in store.
Grocery store of the future – will we soon only be buying our food online?
Self-service grocery stores, or supermarkets, emerged in the US in the 1930s and were a real innovation at the time. But are they now outdated? We spoke to Gorillas’ Alexander Brunst about current trends and the grocery store of the future.
DMEXCO 2021: Not to be missed
Our first recap of DMEXCO @home 2021 covered some of the highlights of the digital expo but it goes without saying that those were just a small selection of them. Even more inspiring talks, exciting discussions, and masterclasses await you in part two of our DMEXCO highlights.
Marketing effectiveness – how to make your budget go further
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
