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DMEXCO Column
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!
30.08.2024
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
How to create AI guidelines: a must-have for agencies
Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.
28.08.2024
Next-level AI video generators: what can AI video tools offer?
Simply the fact alone that a clip has been created using an AI video generator is often enough to spark curiosity among marketers. Read here how a Toys“R”Us AI commercial has been causing a stir and which AI video tools are ahead of the pack.
27.08.2024
Predictive CLV: how to optimize your ROI
Time to stop looking into your crystal ball – the predictive customer lifetime value (CLV) lets you really get to know your customers and what they want. But how can you effectively leverage your data? And how does a CLV prediction work?
26.08.2024
DMEXCO 2024 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2024.
20.08.2024
Prompting the Future: 7 tips for your marketing
For marketers who produce creative content on a daily basis, effective prompting can be the difference between a mediocre and outstanding campaign. We’ve put together 7 prompting tips to help you.
19.08.2024
5 last-minute tips for #DMEXCO24 exhibitors
You’ve booked your booth, decided what you’re going to showcase, and briefed your team. Sounds like you’re almost all set for DMEXCO! Daniel Gundelach from meety has 5 last-minute tips for you to make your appearance as spectacular as possible.
16.08.2024
In-store retail media – the future of the advertising world
Turning retail spaces into advertising platforms – how? Find out at the exclusive Scala Masterclasses “What's in Store for Retail Media Networks”.
Retail media is the way forward
A guest article by Corinna Hohenleitner, Vice President of the BVDW, and Irina Schmitz, Senior Program Manager at the BVDW.
02.08.2024
DOOH & mobile: making digital out-of-home ads go further
Digital out of home (DOOH) enormously boosts advertisers’ reach – and not just during events like the European soccer championships or the Olympics. Learn here how to cleverly combine DOOH and mobile.
31.07.2024
Gamification in email marketing: CTR boost for your outbox
Challenge accepted? Level up your business with gamification in email marketing! Our story explores how fun elements can increase your click-through rate and what psychological mechanisms are at play. We also share 5 practical tips as bonus points!
30.07.2024
Innovative marketing: gamescom epix
In an interview with DMEXCO, Tim Endres, Director of gamescom, talks about the gaming event’s innovative marketing and the huge success of its gamescom epix gamification campaign.
26.07.2024
Immersive experiences in marketing
A guest article from Katharina Jäger, Head of Innovation & Technology at the German Association for the Digital Economy (BVDW)
19.07.2024
These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
17.07.2024
Twitch – marketing pros are tapping into the streaming platform
Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.
10.07.2024
Gamification – power up your marketing
Things are so much better when they’re fun: gamification lets you level up your marketing and boost interaction and engagement among your customers. We explore two inspiring best cases and walk you through the best gamification elements.
04.07.2024
Sports marketing in the 2024 mega sporting year
From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!
03.07.2024
