Returns management – why complaints can be a success factor for you
Another customer has complained? That might be frustrating, but it’s not the end of the world. If your returns management is handled cleverly, you’ll surprise your customers and gain new fans for your brand. Our checklist explains all!
Here’s everything that’s changing on Instagram in 2022
2022 will be a significant year for Instagram. After Mark Zuckerberg’s image platform recently came under fire, Meta now wants to implement some changes to lighten the mood and get back on people’s good side.
New work: how the quest for a purpose is reshaping the world of work
In the end, it took a pandemic to turn our work habits on their head from one day to the next. However, the coronavirus outbreak merely accelerated trends that were already happening.
Ad Girls Club still pushing for a stop to sexism in the advertising industry
In response to allegations of sexism in the German advertising industry, a handful of female activists formed the Ad Girls Club in 2020. Their demands have now been heard by the German General Association of Communication Agencies (GWA).
B2B influencers: what should companies learn from personal brands?
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
Microsoft acquires Activision Blizzard: is the mega deal a good thing?
Microsoft is set to buy the world-famous video game corporation Activision Blizzard for almost 70 billion U.S. dollars. The acquisition would see Microsoft become the world’s third-biggest gaming company – closely behind Tencent and Sony.
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
DMEXCO will be kicking off 2022 with its Digital Spring Summit on May 3
To complement its year-round platform, DMEXCO – Europe’s leading digital marketing & tech event – will be getting the show on the road for the digital economy when it hosts the “DMEXCO Digital Spring Summit” for the very first time on May 3, 2022. The all-day event, which will shine a light on the hot topic “Web3” and others, is free for members of the DMEXCO community.
27.01.2022
Community marketing: Satisfied customers are the best form of advertising
Community marketing allows customers to engage with existing and potential customers. If you want a platform to create your own network, there are plenty to choose from. Our story explains how and why using them will deliver success.
The consumer decision journey – on the path toward valuable customer contact
Understanding purchasing decisions using the concept of customer journeys is an outdated approach: the traditional model often can’t be applied to today’s purchasing processes. That’s where the consumer decision journey comes into play.
Successful NFT marketing: big brands are providing new momentum
Non-fungible tokens, or NFTs for short, are a profitable marketing tool. Big brands, including Nivea and Adidas, are now getting in on the act. Our story reveals what the one-of-a-kind trend is all about.
20.01.2022
Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
DMEXCO Trend Survey: the shortage of skilled professionals is the hot topic for 2022
Diversity, sustainability, and data strategy: these topics dominate the public debate on digital marketing. But in practice, one particular issue concerns marketers and communications experts for 2022: the shortage of skilled professionals. This finding has emerged from a representative online survey conducted by Civey on behalf of DMEXCO. Next, in second to fourth place, are finding new revenue streams, New Work, and logistics problems.
12.01.2022
IoT trends: what we can expect in 2022
The Internet of Things has long ceased to be hot-off-the-press news. Ericsson predicts there will be 29 billion IoT devices worldwide in 2022. We have summarized the most important drivers.
Instagram’s 2022 Predictive Trend Report: What drives Gen Z
TikTok is giving Instagram stiff competition, and is taking Generation Z by storm. The report on future changes to Instagram should especially convince the platform’s young, opinionated users.
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.
Boosting cooperation between sales and marketing with closed loop reporting
A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.
20.12.2021