DMEXCO 2022 | Recommendations Part II
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Quantum Metric, HUAWEI Ads, PEGA und United Internet Media.
Cybersecurity in Web3 – will the new net cause new problems?
The new Internet generation – Web3 – is opening up countless exciting opportunities. However, opportunities often come with risks. So, how does Web3 fare from a cybersecurity perspective? This story has the answer.
29.08.2022
DMEXCO 2022 | Recommendations Part I
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Asana, CHILI publish and treedom.
Henrik Bredenbals from w3.fund joins DMEXCO for an interview
Web3 is the scene’s hype – and DMEXCO 2022 is also embracing it. In collaboration with w3.fund, the first-ever w3.vision will be held this year as an exclusive deep dive into Web3. We spoke to w3.fund’s Henrik Bredenbals ahead of the event.
Mobile office: almost two-thirds of companies are now offering remote working
The world of work is being recharged: a new, representative online survey conducted by Civey on behalf of DMEXCO, Europe’s leading digital marketing and tech event, found that 61 percent of companies from a wide range of industries now offer the option to work from home or remotely. A fifth of the approximately 1,000 HR managers surveyed said that their company even allows a four-day week.
24.08.2022
(Good) news for marketers: Google extends third-party cookies until 2024
Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!
The most important Web3 terms at a glance – how many do you know?
Web3 – everyone’s talking about the Internet’s next stage of evolution. The new net generation will be amazing, but also significantly more complicated. Here, we explain the most important Web3 terms to make the journey less bumpy.
Guide: what you need to know about blockchain in marketing
Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.