Stories
Future
Future
13.07.2018
Using future technologies to tap into new business opportunities
Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.
Marketing
Marketing
12.07.2018
Branded content: branding without advertising
What can be done to combat consumer advertising fatigue? An interesting option is branded content.
From start-up to brand: SevenVentures CEO Florian Pauthner speaks about the pitch of the year
SevenVentures Pitch Day has become a real institution in the start-up scene. In 2018 the competition will take place for the first time at DMEXCO. We spoke with SevenVentures CEO Florian Pauthner about working with start-ups and past winners.
Marketing
Marketing
10.07.2018
How Amazon is stirring up the advertising industry
Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.
Future
Future
09.07.2018
What Virtual Reality needs for its breakthrough
VR has experienced a boom, but it is still a niche product. A lot needs to be done for the mass market.
Marketing
Marketing
09.07.2018
Instagram shopping: how to get started
By observing just a few rules, online shops can benefit from selling their products directly from the platform.
Marketing
Marketing
04.07.2018
Adobe survey reveals the ingredients required to achieve great customer experiences
2018 Digital Trends report indicates impressive customer experiences require impressively designed content.
Business
Business
03.07.2018
CA Accelerator: internal start-ups as innovation drivers
How a software industry veteran is inspired by the spirit of modern Silicon Valley.
Future
Future
03.07.2018
HoloLens and Magic Leap: what the AR future promises
Microsoft, Apple, Google and others are working on a revolution: Augmented Reality and Spatial Computing
DMEXCO 2018: New Tickets, Stable Prices
From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".