What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.
Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).
Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.
What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.
The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.
The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?