Stories

True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
Business & Society
10.07.2019
Here’s how to select the ideal agency for your digital projects
Keeping a few key things in mind can help ensure successful teamwork.
Are current CMOs up for the job? Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
Resources
08.07.2019
The best collaboration tools for marketing
The need to coordinate brand strategies is increasing among marketing teams and their agencies.
A ‘purpose’ is no longer enough. Telling authentic stories is key
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
Resources
Resources
04.07.2019
Growth hacking for start-ups: learning from the big players
Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.
Resources
Resources
03.07.2019
E-Book “E-Commerce”: Trends, Topics and Developments
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
The importance of an emotional connection to the consumer
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
Business & Society
01.07.2019
Shout out II – For more female Empowerment
DMEXCO creates space for more female power in digital business.
Resources
Resources
28.06.2019
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.