Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
How to increase your sales opportunities with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
Mobile first, creation first! Setting up a successful campaign
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.
How Apple and Google are changing the way people pay
Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.
3 Trends in Mobile Advertising defining the course for 2019
Mobile advertising continues to be one of the hopes of the advertising industry and will define new trends in 2019.
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