Familiar yet new: Acoustic focuses its attention on marketing
Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.
Turning user generated entertainment into money on TikTok
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
Clarity and automated steps reduce bottlenecks and bournout
Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
How digital value-added concepts help in B2B eCommerce
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
