Stories

How Apple, Google, etc. are protecting us from ourselves
Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.
Marketing
Marketing
24.09.2018
Video marketing: Three trends in facts and figures
The good news: Users want videos of companies. The bad news: The market is getting more complex.
Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
SEO in content marketing: Of pillars and clusters
Keywords have served their time as the sole guideline. It is now about being the authority on a topic.
DMEXCO Day 2: Satisfied faces everywhere
The second Expo and Conference day had a lot to offer. An overview including the first balance.
DMEXCO Day 1: dialog, inspiration & real business
DMEXCO 2018 has begun. An overview of everything that happened on the first day.
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
Ready for DMEXCO 2018: Report from the day before
The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.
Resources
Resources
11.09.2018
How @ links on Instagram are pushing marketing
Instagram is changing its APIs and marketers their strategy.
Business
Business
11.09.2018
GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.