Stories

Marketing
Marketing
11.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
Marketing
Marketing
06.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
Marketing
Marketing
05.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
Marketing
Marketing
03.12.2018
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
Business
Business
29.11.2018
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
Media
Media
26.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
Marketing
Marketing
23.11.2018
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
Business
Business
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.