Posts under the Topic:
Buyer persona vs. target group: what’s the difference?
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
The customer journey map: the key to understanding your customers
If you want happy customers, you have to understand them on an emotional level. What can cause frustration and moments of happiness along the customer journey? And how can these points be influenced? The customer journey map provides concrete answers.
Agile sales – 8 steps to building agile sales teams
Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.