Posts under the Topic:

Agile Marketing

Flexible and quick to implement – agile marketing is a marketing strategy that can be put into practice without lengthy preparations and in a short time. It involves breaking individual processes down into small steps and short-term goals, enab...
Show more
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is best left to the professionals. Uli Kramer is co-founder of the “pilot” communications agency and knows how important it is to have the right concept.
How the Stacey matrix is the foundation for your project management approach
Agile working may be touted as the silver bullet for efficient project planning and workflows, but taking the traditional approach can also help you achieve your goal quickly. This matrix will show you which method is right for you.
Timeboxing: work efficiently just like Elon Musk
Timeboxing is an extremely interesting method for getting yourself organized. The principle has its origins in software development and is used by several famous people, including Elon Musk and Bill Gates, to work more efficiently.
You’re running out of time: why not try the Eisenhower Matrix?
You’re in the middle of planning an important project, but the phone keeps ringing and one urgent email after the other pings in your inbox. Sound familiar? The Eisenhower Matrix shows you how to set the right priorities.
Creating second-to-none services – using service design
Service design is all about the professional development of service processes. UX expert Marcus Völkel from interactive tools gives us an intriguing overview of the agile method.
Buyer persona vs. target group: what’s the difference?
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
The customer journey map: the key to understanding your customers
If you want happy customers, you have to understand them on an emotional level. What can cause frustration and moments of happiness along the customer journey? And how can these points be influenced? The customer journey map provides concrete answers.
Template: Use product discovery and avoid flawed developments
What does the product discovery concept involve? How do you optimally apply it and what should you keep in mind when using it? Get an overview here along with some practical tips and a free test template!
Guide: How can agile working be implemented in agencies?
Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.