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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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Sustainable Development Goals: How companies can operate sustainably
The United Nations has formulated 17 Sustainable Development Goals (SDGs) as a call to action to tackle the climate crisis. Read on to find out how companies can use the SDGs to play important roles in creating a sustainable world.
Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day. Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
Sustainable consumption: exploring the second-hand market and sharing economy
Two commercial models have caught on in recent years: the sharing economy and second-hand market combine sustainability with profits, thus serving as perfect examples of modern business.
Green technology: how waste management innovations are boosting sustainability
Who would have thought that trash cans would be smart one day? Well, it’s happening. Digitalization and AI have also found their way into the waste industry, with green technology helping companies be more sustainable.
Green hosting – how to make your company website more ecofriendly
Web hosting has been criticized for its high energy consumption. The industry is responding with sustainable green hosting options. We explore how green hosting works and how your company can use it.
Retail media: These are the insights you need to know
Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.
Top speakers & sessions: This was the red-hot lineup at DMEXCO 2022!
Wow! What a hit! With around 40,000 visitors, more than 770 speakers, and 560 partners, DMEXCO 2022 may be over, but in our heads we're still there. And that’s thanks to the incredibly engrossing and inspiring speakers & sessions.
What the workspace of the future looks like
Hybrid work is here to stay. Even after the pandemic, many companies will offer home office and remote work to retain their employees. But this mix of office and home presents some challenges. How can office space be used cleverly, what makes teams come to the office, and how do you create the perfect working environment there?
#DMEXCO2022: What agencies need to have on their radar for 2023
With one crisis after another, companies and agencies have faced a multitude of challenges over the past two years – and there are more to come. Read on to find out how agencies should be preparing for 2023.