Posts under the track:
BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
Cannes Lions 2026: Award-Winning Work Highlights Trends
Five days brimming with awards and exciting side events – what themes are making waves in the creative industry right now, and what can marketers learn from them? Discover the top takeaways from the Cannes Lions 2026!
Beyond Checkout: Dr. Kai Hudetz on the AI Customer Journey
Rapid advances in the AI customer journey have taken many companies by surprise. Dr. Kai Hudetz from market research and consultancy firm IFH KÖLN explains why GEO is becoming an important new discipline and why trust is the key to success.
Beyond Checkout: Claudia Frese from momox on AI in Recommerce
Claudia Frese, CEO of momox SE, argues that AI tools aren’t the source of real competitive advantage. She explains why data is more important than technology, why the value of customer relationships is growing, and which metric is key in recommerce.
29.06.2026
Voice commerce and AI assistants are transforming purchase decisions. Recommendations increasingly come from a dialogue instead of search results. Brands need to ask themselves how they can remain visible when agents are selecting products.
26.06.2026
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
Online Marketplaces: The Ultimate Ecommerce Strategy?
Online marketplaces account for 57 percent of German ecommerce sales. At the same time, AI and agentic commerce promise to be the next big ecommerce trends. But which developments are truly strategically relevant? Expert Jan Griesel has the answers.
24.06.2026
A DMEXCO column by Evgeny Popov on why AI-driven advertising requires a new approach to marketing measurement, one that moves beyond delayed reporting and toward real-time feedback, pricing logic, and machine-readable accountability.
24.06.2026
AI is fundamentally transforming retail. In our interview, Dr. Boris Ewenstein from OTTO explains why AI is evolving into a new form of customer advisor, what role humans will play in the future, and how companies can prepare for agentic commerce.
23.06.2026
Livestreams, creators, and communities are changing how people shop. Formats like Mystery Mania illustrate why social commerce is putting more and more emphasis on entertainment – and reveal what brands can learn from this trend.