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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
AI playbook: how to use artificial intelligence – the right way
What’s possible with AI, and what opportunities does it bring? The brand-new AI playbook by the German Association for the Digital Economy (BVDW) provides a detailed overview of the status quo as well as the challenges and myths surrounding AI.
Diversity, equity, and inclusion: Is the ad industry a trailblazer?
DEI stands for diversity, equity, and inclusion – three terms that should shape the marketing world, both internally and externally. But what’s really happening with equal opportunities? And what’s being done to move things forward?
Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
BVDW initiative: Your data has the power to make a difference!
A guest article by Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW)
Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
Will AI search replace traditional search engines in the future?
AI’s disruptive nature is changing our online search habits. This intriguing development is also presenting a challenge to publishers, marketers, and SEO experts. Get ready to rethink online search!
9 startups using AI to champion sustainability
Across a wide range of areas, AI is seen as a catalyst for optimizing processes and creating fresh ideas and new designs. Can it also be used to help protect our planet against climate change? These 9 startups are combining AI and sustainability.
Digital leadership in the new world of work and AI era
The AI revolution is transforming business processes and communications at breakneck speed, meaning that managers face the huge challenge of leading their teams into a new era of work. So, how does digital leadership work in the age of AI?
War for talent: why new work is key to attracting young talent
Who’s winning the war for talent? That’s a question keeping all recruiters on their toes, with the hunt for qualified employees being one of the biggest challenges that companies face today. Is new work the key to success?