Posts under the track:
BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
2 days ago
The DMEXCO Worlds 2026 under one motto: “Scaling Intelligence.” AI and retail media run through Commerce, Agencies, Media, Tech, and the Start-up Area. We show you how everything connects in Cologne — and where you should start.
26.08.2026
For digital marketing startups, the Start-Up Area at DMEXCO 2026 is the place to meet the people who decide on budgets, investments, and business partnerships. No waiting for replies or callbacks. Just straight into face-to-face conversations.
25.08.2026
Talk about reach, data, and advertising impact in 2026 and you won’t get far if you stick to traditional channel boundaries. The World of Media at DMEXCO brings together the players and disciplines shaping media trends and redefining the landscape.
21.08.2026
AI is transforming marketing, third-party cookies are becoming less relevant, and new data strategies offer a competitive edge. But which adtech and martech solutions will move businesses forward? The World of Tech at DMEXCO 2026 has the answers.
21.08.2026
The open internet is becoming increasingly interconnected through deterministic IDs. Verena Gründel shares her take on what needs to happen next to turn this potential into reality.
20.08.2026
How can agencies leverage AI in marketing to remain indispensable? To gather strategic insights and find out answers to the most pressing questions in digital marketing from leading agencies, head to the World of Agencies at DMEXCO 2026.
Beyond Checkout: eBay Germany VP on Customer Loyalty in Ecommerce
How can brands secure customer loyalty in ecommerce when the next store is just a click away? Saskia Meier-Andrae from eBay explains why trust, community, and shopping experiences are becoming more important than checkout speed.
18.08.2026
AI is influencing product recommendations, retail media is emerging as a growth driver, and the boundaries between commerce and other disciplines are becoming blurred: The World 🟦🔴 OF 🟦🔴 Commerce at DMEXCO provides an urgently needed discussion forum.
14.08.2026
Other sports watches cheer you on. Garmin tells you there's still room to improve. Why this "tough love" has become a surprisingly powerful brand strategy.