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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
BVDW initiative: Your data has the power to make a difference!
A guest article by Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW)
Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
Will AI search replace traditional search engines in the future?
AI’s disruptive nature is changing our online search habits. This intriguing development is also presenting a challenge to publishers, marketers, and SEO experts. Get ready to rethink online search!
9 startups using AI to champion sustainability
Across a wide range of areas, AI is seen as a catalyst for optimizing processes and creating fresh ideas and new designs. Can it also be used to help protect our planet against climate change? These 9 startups are combining AI and sustainability.
Digital leadership in the new world of work and AI era
The AI revolution is transforming business processes and communications at breakneck speed, meaning that managers face the huge challenge of leading their teams into a new era of work. So, how does digital leadership work in the age of AI?
War for talent: why new work is key to attracting young talent
Who’s winning the war for talent? That’s a question keeping all recruiters on their toes, with the hunt for qualified employees being one of the biggest challenges that companies face today. Is new work the key to success?
AI in education: What does it mean for schools?
Creatives and marketers can no longer avoid ChatGPT in their day-to-day work. But what does the situation look like in German schools? What are the opportunities and challenges of using AI in education, both for teachers and students?
Success with digital learning: 8 learning platforms show us how
Lifelong learning is something everyone aspires to in today’s rapidly evolving world of work. But how can that be best achieved? And what creative solutions are available? Our pick of eight learning platforms deliver new answers to these questions.
Digital healthcare: What is the status quo?
How digital is the healthcare industry in 2024? A recent study conducted by McKinsey explores the current state of affairs and compares Germany with the rest of the world.