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BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
Ecommerce Trends for 2027: The Key Insights from DMEXCO 2026
Who will decide what to buy tomorrow? Buying triggers increasingly stem from social feeds and AI assistants, while AI shopping agents handle some purchases entirely. Here we share six ecommerce trends from DMEXCO 2026 to get you excited for 2027.
Agency Trends for 2027: Key Insights from DMEXCO 2026
“What are agencies for?” Kristian Meinken, CEO of pilot Group, asked at DMEXCO 2026. The more routine work AI takes over, the more urgent the question becomes. The key agency trends for 2027 reveal where agencies will create value in the future.
16.10.2026
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
28.09.2026
AI, new business models, and economic pressure are reshaping the digital economy. Yet Verena Gründel's biggest takeaway from DMEXCO 2026 was something else: energy, optimism, and a real desire to drive change.
25.09.2026
Respect! Rarely have we seen so many visitors in the halls, at the stages, and at the booths this early in the morning. Here are our highlights from Day 2.
24.09.2026
“Scaling Intelligence” is the theme of DMEXCO, and Day 1 made one thing clear: Scaling AI isn’t just about using more tools. What really matters is data, new workflows, and people who can turn technology into real value.
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
11.09.2026
Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them.