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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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Traditional television is making a comeback.
For a few weeks, millions of people are doing something that has become surprisingly rare: watching the same thing at the same time. The World Cup is turning television back into a shared experience—and perhaps even restoring our attention spans.
Can New Online Payment Provider Wero Challenge PayPal?
Online payment provider Wero is preparing to expand and the world of ecommerce is paying close attention. The European project wants to establish itself as an alternative to PayPal, Apple Pay, and similar services. But Wero faces major hurdles.
Beyond Checkout: Success in the AI Era with Bastian Siebers
Bastian Siebers, CEO of flaconi, reveals the key to top retention rates and discusses the role played by traditional ecommerce principles and skills in the AI era.
Verena Gründel Met a Cyborg
An antenna implanted in his head, new senses, and a radically different way of experiencing the world: At TECH 2026, Verena Gründel meets the world's first officially recognized cyborg and explores how much machine can become part of being human.
Top 5 Don’ts in Digital Marketing
Too much focus on performance, unfiltered AI content, or chasing every trend: many marketing mistakes happen when proven principles are pushed to the sidelines. Verena Gründel knows the five “don’ts” you should avoid.
The Marketing Focus Check: How Clear Is Your Marketing Strategy?
Marketing is becoming more and more complex with the torrent of new channels, tools, and AI features. They often don’t create competitive advantages but operational overload: By trying to be everywhere, you’ll lose sight of the big picture.
Scalable at Last: Virtual Try-On in Ecommerce
Thanks to AI, virtual try-on (VTO) tech is taking the fashion world by storm, boosting conversions and minimizing returns. How is this development impacting the industry? And what can other sectors learn from it?
Beyond Checkout: Jonas Rashedi on Top KPIs in Ecommerce Today
Jonas Rashedi, Chief Digital Officer at FALKE, discusses critical factors influencing success and KPIs in ecommerce now and in the future, plus why it’s sometimes the most unremarkable levers that achieve the greatest impact.
Talent Development in Marketing: Why Real-World Cases Matter More Than AI
AI is changing the pace at which marketing is created. Young marketers don’t learn through increased output, but through real-world decisions, challenges, and case studies. Why talent development today needs real conversations and authentic content, rather than yet more tools.
The Creator Economy in 2026: The New World of Content Collabs
In 2026, the creator economy has become more professional than ever. But what does that mean for your business? And how can you find content creators that are a good fit for your brand? Discover the answers in our guide.