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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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The Creator Economy in 2026: The New World of Content Collabs
In 2026, the creator economy has become more professional than ever. But what does that mean for your business? And how can you find content creators that are a good fit for your brand? Discover the answers in our guide.
2026 Marks the Next Stage of AI Transformation
Recent years have focused on experimentation – now it’s time to take the next step toward AI transformation. The motto for DMEXCO 2026 is “Scaling Intelligence.” So, how can companies gain operational added value from artificial intelligence?
AI Use in Business: From Pilot Project to Business Impact
Although launched with high hopes, AI initiatives often end up as isolated pilots that make no measurable impact. But AI use in business rarely fails due to the technology, rather because of a lack of integration into teams and existing processes.
Scaling Intelligence: From Experimentation to Measurable Impact
In recent years, the potential of artificial intelligence has been a hot topic in the industry. Trials have been run, prototypes built, and initial workflows tested. But the time for experimentation is over and scaling intelligence is the priority.
Claws: Why AI Agents Could Become the New Operating System
A comment by Verena Gründel on Claws, the next major interface between humans and computers - and why these new AI agents are as powerful as they are risky.
15 Effective AI Use Cases for Marketing Teams
Marketing teams are under pressure: more content, more channels, less time. AI promises to ease the burden, but without a clear strategy, much of its impact is lost. Our guide presents fifteen practical AI use cases for marketing to help you succeed.
AI Controversy at the Spring Festival: Why Munich’s Beer Mug Is So Polarizing
A comment by Verena Gründel on the new Spring Festival beer mug, AI hallucinations, and the question of whether this faux pas is brilliant or just plain weird.
CMO Steffen Zeller on Rügenwalder Mühle’s Bold Marketing
Almost a year after our first conversation, Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, speaks with us about regulatory obstacles, the power of traditional branding, and why transformation always takes courage.
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.