Posts under the track:

BUSINESS & SOCIETY

DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.
Female managers – women power to overcome a crisis
Recent studies show that women prosper in their roles – especially in times of crisis. Yet they are underrepresented at management levels. Why is that? We asked Izabela Ianelli from Endemol Shine Brasil and journalist Lori Lizarraga - both members of the WOW Dinner.
Brand loyalty: 5 strategies for long-lasting customer bonds
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
DMEXCO 2021 – you won’t want to miss these highlights!
One more night until the big day: tomorrow (September 7) we’ll be welcoming you to DMEXCO @home 2021! Read on, because we’ve rounded up some event highlights for you to look forward to.
DMEXCO 2021: these 7 tips will make your expo experience one of a kind
On September 7, DMEXCO 2021 will be opening its virtual doors! We have a few last-minute tips here to optimally prepare you for your expo visit and make your event experience the best it can be.
Top speakers provide exclusive insights into their sessions
Participants of DMEXCO @home 2021 can look forward to another year of highlight-packed content. Here, some of the top speakers give an exclusive first scoop on their sessions.
Mission Female – an interview with founder Frederike Probert
Diversity in boardrooms and female empowerment are among the hot topics of today. In an interview with DMEXCO, Frederike Probert, founder of Mission Female, explains how her network helps women climb the career ladder.
Growing an Agency in 2021: Lessons learned from thousands of high-growth European agencies
Nicolas Finet, founder and CMO of Sortlist, reveals in an interview which characteristics an agency must have to stand out from the crowd and which triggers can be used to leave 2021 stronger than before.
The future is female – do women-led firms fare better in a crisis
Women in leadership positions are still in the minority in 2021, although studies have shown that female leaders handle crises better than men. We asked Shelley Zalis, CEO of The Female Quotient, why women are more crisis-resistant.
User guide: for the best DMEXCO @home experience
DMEXCO @home finally opened its doors on August 18! With a new platform and features guaranteeing a whole range of new possibilities. Our free user guide will help you maximize your digital expo experience!