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BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
3 days ago
Verena Gründel comments on a symbolic case of missing media literacy.
Beyond Checkout: Discoverability with Nina Pütz from parfumdreams
Online stores are losing their role as primary customer touchpoints. Nina Pütz, CEO of parfumdreams and Niche Beauty, explains why discoverability and data quality will determine which products are found and purchased by AI agents in the future.
DON’T READ THE STORY. WRITE IT.
On September 24, the NXTGEN Agency Summit will bring the industry’s brightest minds, including many rising voices, to the DMEXCO stage. Together, they will discuss the changes that will shape marketing and agencies in 2027 and beyond.
31.07.2026
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
Beyond Checkout: Dr. Sarah Müller on Customer Trust
What happens when people direct health-related questions to AI tools first, rather than asking brands? Dr. Sarah Müller from InnoNature explains why customer trust is key to determining which brands remain relevant.
24.07.2026
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
22.07.2026
Retail media is evolving from an advertising channel into the strategic platform for commerce. AI, omnichannel retail, and new data strategies are opening up new possibilities throughout the entire customer journey for companies.
20.07.2026
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.