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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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AI Controversy at the Spring Festival: Why Munich’s Beer Mug Is So Polarizing
A comment by Verena Gründel on the new Spring Festival beer mug, AI hallucinations, and the question of whether this faux pas is brilliant or just plain weird.
CMO Steffen Zeller on Rügenwalder Mühle’s Bold Marketing
Almost a year after our first conversation, Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, speaks with us about regulatory obstacles, the power of traditional branding, and why transformation always takes courage.
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
Brand Loyalty over Hype: 93% of Germans Prioritize Quality
In 2026, consumers are making more cautious choices. The focus is shifting away from trends toward trust, quality and brand attachment. The DMEXCO Brand Study reveals the factors shaping brand loyalty and how you can tailor your strategy accordingly.
A Look Back at SXSW in Austin
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
Big Event, Small Budget: Win with FIFA World Cup Marketing
In 2026, the biggest spectacle in international soccer heads to the USA, Canada, and Mexico. But with FIFA World Cup marketing, success for brands won’t be decided in North American stadiums, but in the everyday lives of fans in their home markets.
Diversity in marketing: Why ignorance is harmful
A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.
Marketing Survey 2026: AI Dominates the Marketing Agenda
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.