Posts under the Topic:
Future
CSRD & Digital Marketing: Visible Sustainability Communication
From 2025, the CSRD is extending reporting requirements to many medium-sized companies – opening new doors for digital marketing. How can your business carry out sustainability communication authentically and effectively?
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of long tail campaigns in online marketing through AI.
07.07.2025
Emotional Advertising: How German Brands Can Move Consumers Again
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
02.07.2025
“Courage, Curiosity, and AI in Marketing” – Verena Gründel on the ELBBLICK Podcast
In the latest episode of the ELBBLICK Podcast, Verena Gründel, Director Brand & Communications and Host of DMEXCO, talks about her journey from journalism to digital marketing, the opportunities of AI in marketing, and why courage is more important than ever for companies today.
25.06.2025
Search used to be a performance channel.
The days of traditional search are numbered. Long live AI-powered search! A commentary by Verena Gründel.
23.06.2025
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
17.06.2025
Internet Killed the TV Star: CTV Marketing
CTV marketing is now considered the most important factor in media planning. Streaming services seem to dominate the market. But linear broadcasting is proving more resilient than many predictions.
13.06.2025
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
30.05.2025
Latest Stories
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
22.05.2025
A client chose the AI-generated logo by his secretary over ours.
Sounds like a nightmare? It happened to creative director Davide Colla from 150UP, as he shared on the DMEXCO podcast.
21.05.2025
