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Artificial Intelligence

Artificial intelligence, or AI for short, is probably the most disruptive technology right now. It has the potential to completely shake up virtually every internal and external process in all business areas and across almost all industries. In fact, for a while now, the groundbreaking technology has been rapidly pushing ahead with a transformation process that is disruptive on many levels. So it’s no wonder that AI is the main trending topic for global technological development and the digital economy. Our stories, podcasts, and guides deliver valuable insights into various aspects of this fascinating and multifaceted field. Welcome to the future! AI as a disruptive technology Carsten Ra...
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DMEXCO 2024: these agency highlights await you
Want to know what’s driving the agency scene? Then don’t miss these agency highlights at DMEXCO 2024 on September 18 & 19 in Cologne!*
Revolution or fleeting hype? Virtual influencers in marketing
They have millions of followers on social media, share everyday moments, and promote products – and yet, they’re not real! Virtual influencers are trending in marketing. But are they here to stay? Our whitepaper finds out.
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
How to create AI guidelines: a must-have for agencies
Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.
Next-level AI video generators: what can AI video tools offer?
Simply the fact alone that a clip has been created using an AI video generator is often enough to spark curiosity among marketers. Read here how a Toys“R”Us AI commercial has been causing a stir and which AI video tools are ahead of the pack.
Prompting the Future: 7 tips for your marketing
For marketers who produce creative content on a daily basis, effective prompting can be the difference between a mediocre and outstanding campaign. We’ve put together 7 prompting tips to help you.
DOOH & mobile: making digital out-of-home ads go further
Digital out of home (DOOH) enormously boosts advertisers’ reach – and not just during events like the European soccer championships or the Olympics. Learn here how to cleverly combine DOOH and mobile.
Immersive experiences in marketing
A guest article from Katharina Jäger, Head of Innovation & Technology at the German Association for the Digital Economy (BVDW)
These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
AI playbook: how to use artificial intelligence – the right way
What’s possible with AI, and what opportunities does it bring? The brand-new AI playbook by the German Association for the Digital Economy (BVDW) provides a detailed overview of the status quo as well as the challenges and myths surrounding AI.