The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.

As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.

Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.