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Artificial Intelligence

Artificial intelligence, or AI for short, is probably the most disruptive technology right now. It has the potential to completely shake up virtually every internal and external process in all business areas and across almost all industries. In fact, for a while now, the groundbreaking technology has been rapidly pushing ahead with a transformation process that is disruptive on many levels. So it’s no wonder that AI is the main trending topic for global technological development and the digital economy. Our stories, podcasts, and guides deliver valuable insights into various aspects of this fascinating and multifaceted field. Welcome to the future! AI as a disruptive technology Carsten Ra...
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Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
New venture capital fund for Europe’s AI startups
AI has transformed the world of digital marketing and other industries and is the ultimate technology of the future. And yet, AI startups are underfunded in Europe. The Hamburg-based venture capital fund AI.FUND aims to close this gap.
Earth Day 2024: how AI is improving conservation
From removing plastic from our rivers and oceans to protecting endangered species – artificial intelligence is supporting environmental protection in lots of ways. We present four impressive examples just in time for Earth Day 2024.
Will AI search replace traditional search engines in the future?
AI’s disruptive nature is changing our online search habits. This intriguing development is also presenting a challenge to publishers, marketers, and SEO experts. Get ready to rethink online search!
9 startups using AI to champion sustainability
Across a wide range of areas, AI is seen as a catalyst for optimizing processes and creating fresh ideas and new designs. Can it also be used to help protect our planet against climate change? These 9 startups are combining AI and sustainability.
AI in marketing: the future in figures
More companies are investing in the implementation of AI. A Capgemini study found that about half of the companies surveyed have already set aside budgets to adopt AI in their marketing initiatives – and the number is growing.
War for talent: why new work is key to attracting young talent
Who’s winning the war for talent? That’s a question keeping all recruiters on their toes, with the hunt for qualified employees being one of the biggest challenges that companies face today. Is new work the key to success?
No future without data literacy
A guest article from Dirk Freytag, President of the German Association for the Digital Economy (BVDW)