Posts under the Topic:
Ai
3 days ago
AI made in Germany is better than its reputation
Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears
29.05.2019
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
15.05.2019
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
28.03.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
08.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
15.02.2019
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
25.01.2019
Increased efficiency in digital marketing: AI instead of an agency?
They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.
24.01.2019
AI: experts call for testing and federal digital agency
The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy
24.01.2019
AI Ethics III: What are the control requirements?
When machines make more and more decisions for people, the question "Who controls it?" arises.