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Artificial Intelligence

Artificial intelligence (AI) has the potential to change virtually every internal and external process in all business segments. Indeed, it has long been pushing ahead with a transformation process that is disruptive on many levels. AI is thus the main trending topic for global technological development and the digital industry. The hype surrounding the ChatGPT chatbot, which really took off at the start of 2023, has propelled AI out of its niche and into the mainstream once and for all. Our stories, podcasts, and other content devoted to AI offer valuable insights into various aspects of this field, which is as broad as it is exciting....
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3 key steps for better AI in Europe
Expert Jan Oetjen, CEO of WEB.DE and GMX, proposes three steps policymakers must take to improve AI in Europe.
What does digital creativity mean for marketers?
DMEXCO 2023, the Digital Marketing Expo & Conference, will be getting to the bottom of this question as part of its motto “Empowering Digital Creativity”.
Crypto and Web3 survey: the time is now!
A recent study delivers intriguing insights into the status quo of crypto and Web3 in society.
Deepfakes: uses and legal implications
Our DMEXCO whitepaper will bring you up to speed on the legal framework of using deepfakes in marketing.
AI prompt engineering for social media texts
Read here to become a pro at prompt engineering and learn how to train AI models for top-class social media texts.
Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
The best healthy food apps
Whether for vegan recipe ideas, calorie counting, or checking ingredients: these healthy food apps are right on trend.
From Bard to Bing: the AI search engine hype
ChatGPT is booming. In the race for the AI crown, big players including Google are now integrating AI into their search engines.