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Artificial Intelligence

Artificial intelligence (AI) has the potential to change virtually every internal and external process in all business segments. Indeed, it has long been pushing ahead with a transformation process that is disruptive on many levels. AI is thus the main trending topic for global technological development and the digital industry. The hype surrounding the ChatGPT chatbot, which really took off at the start of 2023, has propelled AI out of its niche and into the mainstream once and for all. Our stories, podcasts, and other content devoted to AI offer valuable insights into various aspects of this field, which is as broad as it is exciting....
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Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!
Food tech: Are AI recipes and robot chefs taking over?
AI-controlled kitchens, robot chefs, and fully automated order management – exciting solutions are springing up like mushrooms at restaurants and suppliers. Take a seat and get a taste of two innovative food tech startups and their concepts.
BVDW interview: trends driving the digital industry in 2024
A new year means a renewed thirst for knowledge and action. The question of all questions is: What trends will drive us in 2024? None other than the Board of the German Association for the Digital Economy (BVDW) delivers some key insights.
AI in marketing – the revolution is in full swing
In 2023, artificial intelligence took the whole world by storm and has been impressing us ever since with its fascinating applications. AI is making waves – especially in the marketing industry. Read here how the revolution will continue to unfold!
Marketing in 2024: time for hyper-personalization!
AI-powered personalization makes it possible to address customers individually on numerous levels. And now advertisers should be turning their attention to the next stage of this targeting strategy: hyper-personalization.
Generative AI: Revolutionary – including for the design process?
One of the topics that EVERYONE is talking about in the creative world is how technology can enhance people's artistic skills and abilities. Read on to learn how the creative industry is already using generative AI in a variety of ways.
11 digital tools for maximum creativity
Digital tools can help you develop and implement outstandingly creative ideas. Read on for our top 11 handy helpers.
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!