Posts under the Topic:
Ai
07.02.2020
AI in B2B marketing: how to achieve decisive competitive advantages
AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.
06.02.2020
Six marketing trends from CES 2020 you should be watching
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.
31.01.2020
AI at work: Automated ad placement with programmatic advertising
Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?
27.01.2020
How virtual influencers are gaining a foothold in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
28.10.2019
Automation technology: how companies can harmonize marketing and sales
The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
17.09.2019
The dos and don’ts for your content automation strategy
As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.
03.09.2019
Familiar yet new: Acoustic focuses its attention on marketing
Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.
02.09.2019
“The demand for ethics in the digital industry is growing”
Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW
15.07.2019
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.