Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
CTV: Sven Hagemeier on the success model of Connected TV
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.
Alicia Tillman from SAP on the importance of purpose-driven marketing
As Global CMO of SAP, Alicia Tillman talks to our host Dominik about the role of purpose-driven marketing and a customer-centric, emotional approach in business success.
Direct-to-consumer: Jeff Raider and David Bell on the future of DTC brands
In conversation with Dominik Matyka, DTC pioneers Jeff Raider and David Bell describe their experiences and offer tips for future founders.
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