In September, we met Professor Toby Walsh at DMEXCO 2022 in Cologne. On the Red Stage, he gave one of the event’s most interesting presentations – despite it not having a marketing focus. He asked: “What happens when machines behave badly?”
DMEXCO 2022 was an absolute hit! In our latest podcast episode, host Alex Wunschel reviews this year’s event and talks to prominent guests about their impressions of the expo. Listen now and hear all about it! Note: This podcast is partially only in German.
It’s all about NFTs – there’s currently no hotter topic in digital marketing. So we invited two absolute NFT and metaverse experts to the latest DMEXCO podcast episode. Tim Walther from Volkswagen and NFT advisor Diego Borgo answered our questions and explained how brands can profit from the hype.
Digitalization in society is in full swing. People around the world are coming up with concepts and looking for ways to create infrastructure that is as fast and efficient as possible, so that it is ready to meet future requirements. But while we are busy with digitalization, we tend to overlook one particular aspect: security.
The metaverse is a vision of a world where the boundaries between reality and virtuality blur – with opportunities beyond our imagination. Oliver Busch, Director DACH at Meta, explains what the metaverse is all about and what potential it offers.