Podcast
DMEXCO Podcast: AI and networking at DMEXCO 2024
In our latest podcast, Verena Gründel reveals with experts such as Thomas Mosch, Dirk Freytag and Céline Flores Willers why AI will be the key topic and how you can perfect your networking strategies.
DMEXCO Podcast [GER]: Hitschies CEO Philip Hitschler on authenticity as a marketing strategy
The CEO of a confectionery brand as a TikTok star? In the DMEXCO podcast with host Verena Gründel, Philip Hitschler from Hitschies talks about authenticity and humor in marketing.
DMEXCO podcast: IAB Europe’s Daniel Knapp on Europe’s online advertising market
In his role as Chief Economist at IAB Europe, Daniel Knapp has access to data relating to Europe’s online advertising market. In the DMEXCO podcast, he shares some insights with host Verena Gründel.
DMEXCO Podcast [GER]: CEO Max Klemmer on the brand transformation at Miss Germany
How do you transform a brand with almost 100 years of tradition? Max Klemmer tells our host Verena Gründel in the DMEXCO podcast how he is redesigning and establishing Brand Miss Germany.
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
DMEXCO podcast: Sabrina Ellis on user engagement and e-commerce at Pinterest
How do you measure successful product design? Sabrina Ellis, Chief Product Officer at Pinterest, talks to Verena Gründel about user behavior, shopping features, and Gen Z’s influence.
DMEXCO podcast with Maike Abel: rethinking marketing management
Managing 47 brands and 500 marketing campaigns at the same time – is that even possible? You bet! In the latest DMEXCO podcast episode, Maike Abel from Nestlé reveals more. So, put on your headphones and tune in! This podcast episode is in German.
DMEXCO podcast: Toan Nguyen explores gamification as a marketing booster
Verena talks to Toan Nguyen, Founder of Jung von Matt NERD, about why it’s essential for brands to incorporate gamification into their marketing strategy. This podcast episode is in German.
DMEXCO podcast: Susanne Harring talks about customization and D2C at De’Longhi
Susanne Harring, Managing Director of De’Longhi Germany and Austria, chats with Verena about customization trends, D2C sales, and Brad Pitt. This podcast episode is in German.
DMEXCO podcast: Anticipation for the event is building
Anticipation for DMEXCO 2023 is building; not just in our team, but among the speakers as well.
