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Rob Tarkoff from Oracle on customer experience, trust, and “The New Next”
Why is trust so crucial in the customer experience? And how is the current situation changing the way people work in Silicon Valley? Rob Tarkoff from Oracle explores these questions with Alex Wunschel.
05.05.2020
Instant messaging with a focus on AR: Götz Trillhaas on the status quo and future of Snapchat
How is Snapchat currently doing and what does the instant messaging service have planned with regard to augmented reality? Götz Trillhaas, Managing Director at Snap, reveals all to Alex Wunschel.
23.04.2020
News in bite-size format – Chris Davies, BBC, on the new news format on Quibi
Quibi stands for Quick Bite Content. “Bite-size” mobile consumption of content poses new challenges for news formats as well, as Chris Davies, BBC, explains in an interview with Alex Wunschel.
08.04.2020
Show attitude and take responsibility: Adam Singolda, CEO of Taboola
Crisis management with COVID-19 and the coronavirus everywhere. Adam Singolda, CEO of Taboola, believes what is needed in the crisis is a clear position against fake news!
12.03.2020
Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
27.02.2020
Dr. Brennan Jacoby on the philosophy of trust
In a conversation with Alex Wunschel, Dr. Brennan Jacoby explains his philosophy of trust and shows how much philosophy, trust and success in business have to do with each other.
13.02.2020
CTV: Sven Hagemeier on the success model of Connected TV
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.
30.01.2020
Alicia Tillman from SAP on the importance of purpose-driven marketing
As Global CMO of SAP, Alicia Tillman talks to our host Dominik about the role of purpose-driven marketing and a customer-centric, emotional approach in business success.
16.01.2020
Direct-to-consumer: Jeff Raider and David Bell on the future of DTC brands
In conversation with Dominik Matyka, DTC pioneers Jeff Raider and David Bell describe their experiences and offer tips for future founders.
12.12.2019
Tina Beuchler on the current state of play in digital marketing
Alex Wunschel talks with Tina Beuchler about the main issues in the media industry at this time.