Podcast

01.10.2024
DMEXCO podcast: How NIVEA is shaping change with responsibility and innovation
Hear what CMOs Nadine Bartenschlager & Catherine Niebuhr have to say about how NIVEA is shaping digital transformation and why authentic brand communication matters more now than ever before.
17.09.2024
DMEXCO podcast: how SAP is shaping its future with culture and AI
What happens when a global company like SAP undergoes an extensive transformation? Kerstin Köder, CMO for Middle and Eastern Europe at SAP, reveals all in the DMEXCO podcast hosted by Verena Gründel.
10.09.2024
DMEXCO Podcast: AI and networking at DMEXCO 2024
In our latest podcast, Verena Gründel reveals with experts such as Thomas Mosch, Dirk Freytag and Céline Flores Willers why AI will be the key topic and how you can perfect your networking strategies.
03.09.2024
DMEXCO Podcast [GER]: Hitschies CEO Philip Hitschler on authenticity as a marketing strategy
The CEO of a confectionery brand as a TikTok star? In the DMEXCO podcast with host Verena Gründel, Philip Hitschler from Hitschies talks about authenticity and humor in marketing.
20.08.2024
DMEXCO podcast: IAB Europe’s Daniel Knapp on Europe’s online advertising market
In his role as Chief Economist at IAB Europe, Daniel Knapp has access to data relating to Europe’s online advertising market. In the DMEXCO podcast, he shares some insights with host Verena Gründel.
23.07.2024
DMEXCO Podcast [GER]: CEO Max Klemmer on the brand transformation at Miss Germany
How do you transform a brand with almost 100 years of tradition? Max Klemmer tells our host Verena Gründel in the DMEXCO podcast how he is redesigning and establishing Brand Miss Germany.
09.07.2024
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
25.06.2024
DMEXCO podcast: Sabrina Ellis on user engagement and e-commerce at Pinterest
How do you measure successful product design? Sabrina Ellis, Chief Product Officer at Pinterest, talks to Verena Gründel about user behavior, shopping features, and Gen Z’s influence.
11.06.2024
DMEXCO podcast with Maike Abel: rethinking marketing management
Managing 47 brands and 500 marketing campaigns at the same time – is that even possible? You bet! In the latest DMEXCO podcast episode, Maike Abel from Nestlé reveals more. So, put on your headphones and tune in! This podcast episode is in German.
05.06.2024
DMEXCO podcast: Toan Nguyen explores gamification as a marketing booster
Verena talks to Toan Nguyen, Founder of Jung von Matt NERD, about why it’s essential for brands to incorporate gamification into their marketing strategy. This podcast episode is in German.