Posts under the Topic:

Data & analytics

Marketing Media
30.07.2020
Guide: getting started with Google Data Studio made easy
Data from various sources can be merged and visualized using Google Data Studio. Our guide shows you how to use the Google tool to create professional reports, even if you’re an inexperienced user.
Marketing Business
21.07.2020
Toolkit: how to conduct a successful competitive analysis
How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.
Future
Future
14.07.2020
European digital ethics: the key to regaining data sovereignty
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
Future
Future
24.06.2020
How AR technology can optimize product development
The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.
How you can increase your sales efficiency with lead scoring
Not everyone who is interested in your product or service will become a customer. With lead scoring, you can identify qualified leads early on. Read here to find out how to establish your own lead scoring system.
5 tips for podcast SEO – How to increase the reach of your audio content
Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.
From chief marketing officer to chief customer officer: the new role of the CMO
Chief marketing officers are becoming an endangered species: in many companies they are either being axed or renamed. In order to hold their ground, CMOs must take on a new role and develop a new understanding of themselves.
Resources Business
29.04.2020
Creating surveys: How to ask effective questions in the correct way
As a central method of market analysis, surveys play an important role in business development and improving products and services. Our free checklist shows you what you need to bear in mind when creating a questionnaire.
Resources
10.03.2020
Successful A/B testing in e-commerce: Why precise hypotheses are important
A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.
Media
Media
14.02.2020
GDPR in B2B newsletter marketing – here’s how you can create legal certainty
The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.