Posts under the Topic:

Data & Analytics

With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended actions for your company from it is growing as a result. The scientific method of data & analytics can help here by delivering valuable findings for your business decision-making process based on the data. In our blog stories, we give you an overview of current trends and interesting insights on the topic of “data & analytics”. What’s behind the term “data & analytics”?   The term “data & analytics” generally refers to data processing for operational purposes as well as data analysis...
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With live data through dynamic times: What should marketers consider now?
Less organic in the shopping cart, balcony instead of Corsica, kitchen stove instead of restaurant - in these challenging times, preferences and purchasing behavior change in a short time.
Augmented reality headsets: Google’s future plans in the AR/VR business
Things have turned fairly quiet with regard to Google Glass, but Google might currently be polishing up new plans in the AR headset segment now that it has bought the AR startup Raxium, which specializes in augmented reality displays.
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
2021 saw the digital display advertising market grow by over €1 billion
The Online-Vermarkterkreis (OVK), part of the Bundesverband Digitale Wirtschaft e.V. (BVDW), published the latest market figures for digital advertising in March 2022, showing that the digital advertising market grew significantly in 2021.
What’s next for the Luca app?
What’s next for the Luca app? We wanted neXenio’s CEO Patrick Hennig to tell us. In this interview, he talks about the app’s future, answers questions about data protection, and explains why the app definitely shouldn’t be deleted.
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
Digital health apps: apps on prescription
Since 2020, digital programs have been eligible for prescription via the German statutory health insurance system as digital health apps (DiGAs). Which apps are already being used, and what is the reaction from doctors and patients?
Digital health: the healthcare system of the future
The aim of any healthcare system is to provide comprehensive medical care to citizens and improving preventive services so that people are less reliant on doctors and nurses. Digital health offers enormous opportunities in this respect.
The Pinterest Mindset and how to decode it.
Nikos Kotalakidis, Country Manager DACH at Pinterest tells us about user behavior, trust and the future of Pinterest in this DMEXCO interview.
Seamless customer experience with a digital experience platform
Digital experience platform (DXP) – this new term is finding favour among marketers. DXP is on everyone's lips, especially when it comes to optimising the customer experience. But what makes a DXP? And why should companies use one?