Posts under the Topic:

Data & Analytics

With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended acti...
Show more
#Settingnewpriorities with DoubleVerify
DoubleVerify pursues a clear mission: to help brands improve the effectiveness of their online advertising. In an interview, Mark Zagorski (CEO) reveals how the company achieves that and what priorities it wants to set for the future.
Max von Hilgers on ad verification and Meetrics’s presence at DMEXCO @home 2021
Digital advertising and ad verification – Meetrics is the analytics specialist among adtech providers. Max von Hilgers is the company’s CEO and improves the ad performance of his customers through universal solutions.
Conference Highlights Part I
Like every year, the DMEXCO Conference offers you the agony of choice. To make it easier for you to get an overview, here is a small foretaste of the input that awaits you at DMEXCO @home 2021:
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
DMEXCO Company Sneak Peek 2021
In 4 weeks it's about to happen: DMEXCO @home 2021 kicks off. As every year, exciting exhibitors will be there to boost your business.
Guide: how to create a convincing social media report
You’ve been working on your brand’s social media strategy for months and now want to see the results? A good social media report will show you if your efforts have paid off. Our guide reveals how to create one.
How “bit fit” are you? Get active with these 8 sports gadgets
Digitalization has firmly found its way into sports. Nowadays, every relevant bodily function is recorded and workouts are highly efficient. We’ve picked out the eight most interesting sports gadgets.
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it
Beer Brewing 4.0: digitalization of the brewing industry
A romantic craft? Digitalization has completely revolutionized the art of beer brewing. Join us on the journey and find out how the frothy beverage is made today and what role machine learning, digital twins, and other aspects play.
Tech & Future
27.05.2021
Checklist: digitalization in education
Employees who will be shaping the digital future need digital education concepts. But how can digitalization be done right in education, whether schools, universities, or training facilities? Our checklist is a good place to start.