Posts under the Topic:

Data & Analytics

With digitalization making its way into more and more aspects of life, the amount of usable information is rapidly increasing. At the same time, the challenge of turning unstructured data into knowledge and deriving appropriate recommended actions for your company from it is growing as a result. The scientific method of data & analytics can help here by delivering valuable findings for your business decision-making process based on the data. In our blog stories, we give you an overview of current trends and interesting insights on the topic of “data & analytics”. What’s behind the term “data & analytics”?   The term “data & analytics” generally refers to data processing for operational purposes as well as data analysis...
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Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
GenAI in Marketing: What’s next after the hype?
Marketing forms the ideal playing field for AI – time to consolidate the collaboration between humans and GenAI in a structured way. Read more here!
Creative marketing as a success factor
How can marketers triumph in the digital world? Read here to learn why creative marketing is so important.
B2B: Digital Experience with Wow Effect!
Customer Journey in B2B? It's possible! Find out how you can establish a user-friendly and sustainable system.
The why and how of influencer marketing
Expert Silvia Lange joins us for an interview to explore the rewarding discipline of influencer marketing.
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
Market research: The cornerstone of marketing
In this story, expert Janina Mütze shows how digital market research can be used for marketing.
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
Synthetic Attribution for untracked users
Learn more about using synthetic attribution to understand the behaviour of users who do not consent to cookies.
From Bard to Bing: the AI search engine hype
ChatGPT is booming. In the race for the AI crown, big players including Google are now integrating AI into their search engines.