Posts under the Topic:

Transformation

Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized. This not only entails internal processes, but also involves rethinking the customer experience. To achieve a sustainable digital transformation, some points have to be taken into account. Visionary thinking as the basis of digital transformation Changing traditional working methods demands a vision that addresses the long-term goals of the company. In the course of digitalization, the requirements of potential customers also change. To m...
Show more
How AI is taking agencies to new creative heights – 5 best cases
From more efficient workflows to fresh solutions and automation, agencies can leverage AI tools on a multitude of levels. The five best cases in our whitepaper show how AI in agencies can also take creative output to a new level.
Don’t write them off just yet: third-party cookies get a reprieve in 2024
Google has once again postponed the disabling of third-party cookies—the launch of a successor model for all users is not due to begin until 2025 at the earliest. We investigated this further and asked Google why there has been yet another delay.
DMEXCO survey: AI is gradually conquering the marketing world
37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!
Diversity, equity, and inclusion: Is the ad industry a trailblazer?
DEI stands for diversity, equity, and inclusion – three terms that should shape the marketing world, both internally and externally. But what’s really happening with equal opportunities? And what’s being done to move things forward?
BVDW initiative: Your data has the power to make a difference!
A guest article by Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW)
5+ possible uses for Voice Engine in marketing
The ChatGPT hype has only just died down and OpenAI's next innovation is waiting – Voice Engine, an AI tool that imitates voices. Find out how to use the voice synthesizer in your marketing!
German Digital Award 2024: 6 standout cases
The 10th German Digital Award recognized the most innovative projects and creative campaigns. I have picked out my six highlights – irrespective of whether they won Gold, Silver, or Bronze – and analyzed the factors behind their success.
Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.