Posts under the Topic:

Transformation

Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized....
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Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.
Gigafactory opens: what Tesla can teach us about digitalization
In March 2022, the Gigafactory started operating. The high-tech factory is trailblazing in many respects. So, we explored what Germany can learn from the Gigafactory when it comes to digitalization.
DMEXCO interview: How can we overcome the shortage of skilled professionals?
We have been hearing warnings about the shortage of skilled professionals for quite a while now. Although the German government still maintains that there is no widespread lack of competent staff, many companies are struggling to find people with the skills they need.
The Ukraine war, psychological long Covid, and our resulting state of mind
After two years of the coronavirus pandemic, it’s now the Ukraine war that’s shocking and unsettling people. The rheingold institute in Cologne has published a depth psychology study that sheds light on society’s current mood.
New work: how the quest for a purpose is reshaping the world of work
In the end, it took a pandemic to turn our work habits on their head from one day to the next. However, the coronavirus outbreak merely accelerated trends that were already happening.
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
Community marketing: Satisfied customers are the best form of advertising
Community marketing allows customers to engage with existing and potential customers. If you want a platform to create your own network, there are plenty to choose from. Our story explains how and why using them will deliver success.
The metaverse – future reality?
The metaverse is how many tech corporations envision the future. But what is that actually supposed to be? Our story takes a look at how Mark Zuckerberg and others intend to create a new reality.
Guide: Essential coding skills for marketers
Technical processes and coding are increasingly becoming part of our everyday digital world, so it's high time for you to learn a few coding skills. Our checklist tells you how and explains which ones will benefit marketers in particular.