Posts under the Topic:

Transformation

Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized....
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Creating digital leaders
TODAY’S DIGITAL EXPERIENCE LEADERS ARE IN THE MIDST OF A TRANSFORMATION, AS MORE OF THEIR BUSINESS IS DONE ONLINE: WHAT ADVICE CAN YOU GIVE GROWING COMPANIES ON THEIR WAY?
Expo
Expo
17.09.2020
WeWork at DMEXCO @home: the workplace of tomorrow
WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.
Future
Future
18.08.2020
Will the coronavirus permanently change the face of e-commerce?
The coronavirus crisis hasn’t just hit in-store retail, but has also set the ball rolling in many aspects of the world of e-commerce. What long-term effects can be expected in online retail?
Marketing
Marketing
13.08.2020
Conducting sales talks in coronavirus times – here’s how
Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.
Agile business development: trial and error instead of long-term planning
Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.
Future Business
28.07.2020
Fact sheet: Methodically mastering change – 5 change management models compared
There is no blueprint for change management, but there are a range of different models for it. Here, we provide a comparison of five change management models.
Business
Business
10.07.2020
As a digital leader, how can you motivate your employees on a long-lasting basis?
In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.
From chief marketing officer to chief customer officer: the new role of the CMO
Chief marketing officers are becoming an endangered species: in many companies they are either being axed or renamed. In order to hold their ground, CMOs must take on a new role and develop a new understanding of themselves.
Business
Business
25.05.2020
Fight fire with fire? Strategies for surviving in a VUCA world
The VUCA world refers to the conditions of the digital world of work, something that managers especially struggle with. What strategies help you to safely navigate this VUCA environment and even actively shape the transformation?
Future
Future
22.05.2020
Managing the change process: why the digital transformation demands a clear attitude
In the era of digitalization, transformation should be a constant in the working culture of a company. Anyone who fails to recognize the latest trend will be left behind. To lead the way and keep their company on track, managers need one thing in particular: a clear attitude!