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Bob Grennberg speaks about R/GA's agency model and the necessary changes in the marketing industry.
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
Smart phones, social media and gamification: this is how companies are making their way into the digital era
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
The pressure to innovate in the age of digitalization requires a different attitude among employees.