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Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized....
Fight fire with fire? Strategies for surviving in a VUCA world
The VUCA world refers to the conditions of the digital world of work, something that managers especially struggle with. What strategies help you to safely navigate this VUCA environment and even actively shape the transformation?
Managing the change process: why the digital transformation demands a clear attitude
In the era of digitalization, transformation should be a constant in the working culture of a company. Anyone who fails to recognize the latest trend will be left behind. To lead the way and keep their company on track, managers need one thing in particular: a clear attitude!
Digital leadership: Five practical tips for CDOs
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.
Is the coronavirus pandemic an engine for the digital transformation?
The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.
Agile project management: A comparison of 5 practical tools and apps
It took just a few years for agile project management to establish itself as a standard in software development. Here you will find out which five software tools and apps ideally map and support the processes involved in agile project management.
Developer Relations – Why software vendors should invest in DevRel
Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.
Agile sales – 8 steps to building agile sales teams
Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.
AI in B2B marketing: how to achieve decisive competitive advantages
AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.
Six marketing trends from CES 2020 you should be watching
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.