Posts under the Topic:
Transformation
15.01.2020
5 Things that established firms can learn from startups
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
25.10.2019
The top 5 challenges for marketeers today
A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.
22.08.2019
Pippa Scaife (CNN) on Carrying the Legacy Forward – How Traditional Publishers are Evolving
In our Podcast Pippa Scaife reveals insights from CNN and Great Big Story.
25.07.2019
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
25.07.2019
Porsche goes digital – Podcast with Anja Hendel
Can an assembly line employee become Product Head? Porsche's digital transformation activities.
23.07.2019
Building a customer-obsessed culture
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
17.07.2019
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
15.07.2019
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
18.06.2019
Only with courage and creativity can we continue to develop (2/3 with Bob Greenberg)
Bob Grennberg speaks about R/GA's agency model and the necessary changes in the marketing industry.