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Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized. This not only entails internal processes, but also involves rethinking the customer experience. To achieve a sustainable digital transformation, some points have to be taken into account. Visionary thinking as the basis of digital transformation Changing traditional working methods demands a vision that addresses the long-term goals of the company. In the course of digitalization, the requirements of potential customers also change. To m...
An A to Z of corporate digital responsibility
CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.
How to automate your marketing today
If you want to be successful in the digital data era, automating your marketing is a must.
Health tech startups are reshaping the system
Health tech startups are transforming the healthcare system and providing inspiration for digitalization strategies.
Franziska von Lewinski reveals what awaits full-service agencies in 2023
Franziska von Lewinski about her perspective on the opportunities and challenges for full-service agencies in 2023.
What will be the next startup unicorns?
We have compiled an overview of ten businesses that could soon be rated as the latest unicorn startups.
Jakob Huber on the state of digitalization in the German education sector
Digital educational opportunities have an enormous part to play in lifelong learning. We talk to Jakob Huber, Education Marketing Lead at Microsoft Germany, about how far digitalization has now progressed in the education sector.
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
Digital learning: Boosting careers through online training
Digital learning is taking the world by storm. The digitalization boost from the pandemic has played its part in this. But online training also has attractive USPs of its own. We’ll explore them in this story.
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Sustainable Development Goals: How companies can operate sustainably
The United Nations has formulated 17 Sustainable Development Goals (SDGs) as a call to action to tackle the climate crisis. Read on to find out how companies can use the SDGs to play important roles in creating a sustainable world.