Posts under the Topic:

Transformation

Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized. This not only entails internal processes, but also involves rethinking the customer experience. To achieve a sustainable digital transformation, some points have to be taken into account. Visionary thinking as the basis of digital transformation Changing traditional working methods demands a vision that addresses the long-term goals of the company. In the course of digitalization, the requirements of potential customers also change. To m...
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Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
New venture capital fund for Europe’s AI startups
AI has transformed the world of digital marketing and other industries and is the ultimate technology of the future. And yet, AI startups are underfunded in Europe. The Hamburg-based venture capital fund AI.FUND aims to close this gap.
New standards for sustainability in advertising
For businesses, agencies, and organizations to measure their environmental commitment, they need standards to guide them. That also applies to the digital advertising industry. In response, the BVDW has defined what sustainability means here.
Earth Day 2024: how AI is improving conservation
From removing plastic from our rivers and oceans to protecting endangered species – artificial intelligence is supporting environmental protection in lots of ways. We present four impressive examples just in time for Earth Day 2024.
Will AI search replace traditional search engines in the future?
AI’s disruptive nature is changing our online search habits. This intriguing development is also presenting a challenge to publishers, marketers, and SEO experts. Get ready to rethink online search!
Digital healthcare: What is the status quo?
How digital is the healthcare industry in 2024? A recent study conducted by McKinsey explores the current state of affairs and compares Germany with the rest of the world.
AI in the digital health sector – a robot revolution?
There’s no doubt about it: artificial intelligence is quickly gaining momentum. Some industries are actually undergoing a complete transformation at warp speed. We give you a quick overview of where AI is at in the digital health sector.
German Digital Award: calling all digital transformation stars
The German Digital Award (DDA) recognizes outstanding digital companies. This year, DMEXCO will be presenting the award for Digital Transformation. Read here what your company needs to demonstrate to win the prestigious accolade.