Posts under the Topic:
Transformation
18.06.2019
Only with courage and creativity can we continue to develop (2/3 with Bob Greenberg)
Bob Grennberg speaks about R/GA's agency model and the necessary changes in the marketing industry.
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
10.01.2019
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era
27.12.2018
How ZEN and digitality belong together
Alex Wunschel chats with Zen master Hinnerk Polenski about digitality and networking. (German only)
13.09.2018
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
08.09.2018
The growth mindset: all innovations start off in the head
The pressure to innovate in the age of digitalization requires a different attitude among employees.
27.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
10.06.2018
The Expo – Answers to your Digital Challenges
The Expo provides tailor made answers and solutions for the challenges in digital marketing and business.
08.06.2018
Take C.A.R.E. – Motto and Motivation for the Industry
The motto of the DMEXCO 2018 shows: The digital economy is aware of users’ needs.
04.06.2018
Synthetic Data: a new Business Model?
Data is the raw material for AI systems. But what do companies do that do not generate enough data?