DMEXCO survey: AI chatbots taking market share from traditional search engines
Increasing numbers of Germans are using AI-based chatbots when searching for information online. This is in addition to or instead of traditional search engines. Marketing and communications professionals are especially likely to use AI-based search tools. At the same time, marketers are taking increasing measures to improve the visibility of their brands on ChatGPT and the like.
Conference Highlights DMEXCO 2024
On September 18 and 19, DMEXCO will once again be serving up an extensive program featuring the who’s who of the digital industry. Artificial intelligence will be taking center stage along with retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media, and influencer marketing. The leading business-to-business digital & tech event taking place in Cologne will mark the first installment of a number of new formats, including the DMEXCO CMO Summit and the Creativity Summit.
DMEXCO survey – AI as a growth driver: older executives see more opportunities than their younger counterparts
Will artificial intelligence stimulate the German economy or will the technology’s rapid development make it lose ground? A recent representative survey commissioned by DMEXCO has revealed that Germany’s business elite are cautiously optimistic.
DMEXCO & Digital X 2024: Cologne to be Europe’s digital hotspot again in September
On September 18 and 19, Cologne will once again become the digital capital of Europe. DMEXCO and Digital X are joining forces once more to fuel the digital transformation. The joint ticket arrangement will allow visitors to attend both events this year as well.
DMEXCO survey: More than 50% of marketers believe their prompting skills still need some work
AI as a trending topic: the gap that still has to be bridged between theoretical discussions and practical usage exists in the marketing and communications indus-try as well. This discrepancy was highlighted by a recent study conducted by mar-ket research company Civey on behalf of DMEXCO, which shows that around 37% of marketing and communications professionals currently use AI tools such as ChatGPT in their everyday professional life. The majority of respondents aged 18 to 29 (60.3%) use these tools, while the figure for professionals aged 30 to 39 drops to just under 41%.
DMEXCO 2024 is a bosses’ matter: new CMO Summit will bring together leading marketing decision-makers from across the world
DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and 19 – this year under the motto “Prompting the Future”. And the event’s new CMO Summit will transform the Rhine metropolis into the beating heart of (digital) marketing. Tickets are available now.
“Prompting the Future”: DMEXCO 2024 will be all about using new technologies creatively
The motto of this year’s DMEXCO, taking place in Cologne on September 18 and 19, will be “Prompting the Future”. With that theme, Europe’s leading digital marketing & tech event will be showcasing the vast potential of digital technol-ogies in marketing and communication.
One in two marketers expect online marketing to grow in 2024
● Social media and search engine marketing will be allocated the lion’s share of budgets
● AI, sustainability, and social commerce will dominate this year
Realignment of DMEXCO as of 2024
Dominik Matyka, Chief Advisor of DMEXCO since 2018, is ending his activities in December 2023.
DMEXCO 2023 captures the spirit of the industry
DMEXCO reinforces its position as the leading event for the digital industry: on September 20 & 21, more than 800 international speakers came together here to embrace the motto “Empowering Digital Creativity” and define new directions for the industry’s trending topics, including AI and retail media. Around 40,000 international trade visitors and over 650 exhibiting companies and partners from across the world filled the halls over two days to conclude successful business deals, proving that DMEXCO really is Europe’s digital hotspot. 2024’s installment of the event will take place on September 18 and 19.
