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On September 18 and 19, Cologne will once again become the digital capital of Europe. DMEXCO and Digital X are joining forces once more to fuel the digital transformation. The joint ticket arrangement will allow visitors to attend both events this year as well.

AI as a trending topic: the gap that still has to be bridged between theoretical discussions and practical usage exists in the marketing and communications indus-try as well. This discrepancy was highlighted by a recent study conducted by mar-ket research company Civey on behalf of DMEXCO, which shows that around 37% of marketing and communications professionals currently use AI tools such as ChatGPT in their everyday professional life. The majority of respondents aged 18 to 29 (60.3%) use these tools, while the figure for professionals aged 30 to 39 drops to just under 41%.

DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and 19 – this year under the motto “Prompting the Future”. And the event’s new CMO Summit will transform the Rhine metropolis into the beating heart of (digital) marketing. Tickets are available now.

The motto of this year’s DMEXCO, taking place in Cologne on September 18 and 19, will be “Prompting the Future”. With that theme, Europe’s leading digital marketing & tech event will be showcasing the vast potential of digital technol-ogies in marketing and communication.

● Social media and search engine marketing will be allocated the lion’s share of budgets ● AI, sustainability, and social commerce will dominate this year

Dominik Matyka, Chief Advisor of DMEXCO since 2018, is ending his activities in December 2023.

DMEXCO reinforces its position as the leading event for the digital industry: on September 20 & 21, more than 800 international speakers came together here to embrace the motto “Empowering Digital Creativity” and define new directions for the industry’s trending topics, including AI and retail media. Around 40,000 international trade visitors and over 650 exhibiting companies and partners from across the world filled the halls over two days to conclude successful business deals, proving that DMEXCO really is Europe’s digital hotspot. 2024’s installment of the event will take place on September 18 and 19.

DMEXCO visitors can look forward to more than 700 international speakers delivering some 400 sessions and 150 masterclasses across 13 stages, filling a program of over 200 hours. DMEXCO’s wide-ranging conference content will serve up plenty of highlights covering all industry-relevant topics and interests. Allow us to give you a small taste of what’s to come.

What is the current and future role of advertising as seen by the business world and society? Should it “merely” sell, encourage people to consume more sustainably, or even convince them to consume less? Commissioned by DMEXCO, market research company Civey asked more than 5,000 consumers and almost 300 marketers for their opinion in July and August, revealing that both parties are on the same page about the general role of advertising. They believe that it should continue to inform buyers about products and prices, but provide more details about the sustainability of the advertised brands and services in the future.

Advertisers are currently investing more in influencer marketing, with spending even predicted to increase by 20 percent in 2024. Beauty and fashion are dominating the segment, but influencers in the fields of finance, health, and pharmaceuticals in particular are projected to be in higher demand in the future. Influencers with up to a million followers will profit the most from this. What’s more, TikTok is the platform expected to grow at the strongest rate. Those are the results of an expert survey conducted by DMEXCO in June 2023 among 10 German-based agencies that specialize in marketing products and services with the help of influencers and content creators.