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Conference Highlights DMEXCO 2023
DMEXCO visitors can look forward to more than 700 international speakers delivering some 400 sessions and 150 masterclasses across 13 stages, filling a program of over 200 hours. DMEXCO’s wide-ranging conference content will serve up plenty of highlights covering all industry-relevant topics and interests. Allow us to give you a small taste of what’s to come.
DMEXCO survey Advertising should sell “more sustainably”
What is the current and future role of advertising as seen by the business world and society? Should it “merely” sell, encourage people to consume more sustainably, or even convince them to consume less? Commissioned by DMEXCO, market research company Civey asked more than 5,000 consumers and almost 300 marketers for their opinion in July and August, revealing that both parties are on the same page about the general role of advertising. They believe that it should continue to inform buyers about products and prices, but provide more details about the sustainability of the advertised brands and services in the future.
Influencer marketing is growing: agencies expect advertiser spending to continue its strong upward trend in 2024
Advertisers are currently investing more in influencer marketing, with spending even predicted to increase by 20 percent in 2024. Beauty and fashion are dominating the segment, but influencers in the fields of finance, health, and pharmaceuticals in particular are projected to be in higher demand in the future. Influencers with up to a million followers will profit the most from this. What’s more, TikTok is the platform expected to grow at the strongest rate. Those are the results of an expert survey conducted by DMEXCO in June 2023 among 10 German-based agencies that specialize in marketing products and services with the help of influencers and content creators.
DMEXCO and Deutsches Mode-Institut launch “Digital Fashion – The Phygital Network”
The fashion industry can also benefit from the huge opportunities that digitalization has to offer. With that in mind, Koelnmesse, Deutsches Mode-Institut (DMI), and the German Association for the Digital Economy (BVDW) are coming together to host “Digital Fashion – The Phygital Network”. The first installment of the format will take place on September 20 and 21 as part of Europe’s leading digital marketing & tech event and will combine an exhibition area and a symposium exploring the latest digitalization trends in the fashion industry.
First top speakers for DMEXCO 2023 announced
Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.
DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September
DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.
Media agencies recognize great potential in the area of retail media
Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”
Empowering Digital Creativity: That is the motto for DMEXCO 2023
This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.
DMEXCO trend survey: Where communicators are already using artificial intelligence
Artificial intelligence (AI) will mainly be used by communicators in the future to handle routine tasks and help reduce costs. Around one in ten of those surveyed in the areas of marketing, communication, and media may already be testing AI in terms of content production and search engine optimization, but most communicators are still cautious or even skeptical about actually using AI in their companies. Those are the initial results of a representative online survey conducted by Civey on behalf of DMEXCO from January 26 to February 20, 2023.
DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures
58% of the marketers surveyed are clear on one thing: the consumption of energy and resources by advertising is becoming increasingly important in 2023. However, just 38% of companies will pay greater attention to the CO2 emissions of different marketing measures when planning future budgets. On the other hand, the answer to the question of who should bear the costs of climate-neutral campaigns is unanimous: the advertisers. These are the initial findings from a representative online survey conducted by Civey on behalf of DMEXCO in December 2022, which involved 501 employees in the communication, PR, media, and marketing sectors.