Number of visitors slightly higher than last year, significant rise in exhibitor satisfaction Over 1,000 exhibitors from 40 countries, more than 550 speakers and a total of 41,000 trade visitors on both days: the meeting place for all major decision-makers from the digital economy, marketing and innovation was very well attended in 2018. There were some self-critical voices from the digital economy: the central goal in both digital marketing and e-commerce is to maintain or regain the trust of users in a rapidly developing technological environment. Exhibitor satisfaction with DMEXCO itself is growing significantly. In 2019, the meeting place for all major decision-makers from the digital economy, marketing and innovation will take place in Cologne once again on September 11 and 12.
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
Please fasten your seatbelt: This year’s DMEXCO is starting above the clouds on September 10. Passengers on Lufthansa’s LH401 flight from John F. Kennedy International Airport New York (JFK) to Frankfurt am Main (FRA) can look forward to top-class speakers and lectures on current trends and innovations in marketing, technology and business.
As part of its new content strategy, DMEXCO is today launching its own podcast. The producer and partner is audio marketer RMS. From now on, digital experts will regularly be discussing topics around the five tracks: Marketing, Media, Technology, Business and Future in the “DMEXCO Podcast”. As hosts and presenters, Prof. Dr. Katja Nettesheim (Strategic & Digital Transformation) and podcast pioneer Alexander Wunschel (marketing, media and tech topics) will guide listeners through the fifteen- to twenty-minute audio format.
The artist Albrecht Behmel has transformed "Take C.A.R.E.", this year’s DMEXCO motto, into four unmistakable works of art. Each letter is the center of a painting and each work of art certified by blockchain. The works will be exhibited at DMEXCO 2018. An original will be given away as part of a Social Media Challenge.
DMEXCO, the meeting point for all major decision-makers in the digital economy, marketing and innovation, is further strengthening its management. As of August 7, Milko Malev, 37, will move to the newly created position of Director Communications & Media. In this role he will be responsible for Marketing, Social and Paid Advertising as well as Content Marketing, PR and Events. In this position he will work closely with Dr. Dominik Matyka, DMEXCO Chief Advisor, and the management team around Judith Kühn and Philipp Hilbig.
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