DMEXCO 2020, originally planned as a physical and digital event, will now be held in completely digital form, as ‘DMEXCO @home’, on September 23 and 24. In addition to the physical DMEXCO, Koelnmesse will also be cancelling four events in other sectors that were scheduled to take place in Cologne till the end of October.
This year, DMEXCO will be presenting its community with a reworked concept that has been adapted to the coronavirus pandemic. During the on-site event happening in the exhibition halls of Koelnmesse on September 23 and 24, there will also be a fully integrated digital event platform at the same time: DMEXCO @home.
DMEXCO Survey 1-2020: The Corona pandemic is forcing almost the entire digital industry to stay at home. Personal arrangements across the desk are hardly possible anymore and have to be replaced. Collaboration, video and chat tools have been widely used before, but now they are essential. A recent DMEXCO trend survey of more than 800 digital decision makers shows which applications are most popular among German-speaking and international marketers.
DMEXCO Survey 1-2020: The coronavirus pandemic is occupying politicians, the business community and society at large. But what impact is it having on the digital sector? As a recent DMEXCO Trend Survey of more than 800 digital decision-makers shows, although many companies are currently suffering economically, the digital economy might actually benefit following the end of the pandemic. According to the assessment, the COVID-19 crisis will accelerate the pace of the digital transformation. Nearly the entire digital sector is currently working from home.
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
A successful DMEXCO: Around 1,000 exhibitors from 40 countries, including the most valuable companies in the technology sector, more than 600 speakers and around 40,000 visitors attended Europe's most important event for the digital economy in Cologne this year. Under this year's motto "Trust In You", decision-makers from digital business, marketing and innovation discussed the increasingly central role of trust in the relationships between users and consumers, as well as companies and their digital services. The newly designed Future Park in Hall 9, the Demo Arena and the DMEXCO app all made successful debuts at the event. DMEXCO will be taking place at the Koelnmesse exhibition grounds once again on 23 and 24 September 2020.
Starting today at DMEXCO in Cologne, Europe's most important event for the digital economy, the industry is not only discussing the latest trends in technology and marketing, but also the digital economy's responsibility and the required foundation of trust between companies and users. For the 2019 event, DMEXCO includes around 1000 exhibitors from 40 countries in six halls and more than 600 speakers, 51 percent of whom are from abroad and 35 per cent of whom are women. In order to partially compensate for the CO2 pollution caused by visitors traveling to the fair, DMEXCO is launching the DMEXCO Forest reforestation project together with sponsors.
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