DMEXCO Survey 1-2020: The coronavirus pandemic is occupying politicians, the business community and society at large. But what impact is it having on the digital sector? As a recent DMEXCO Trend Survey of more than 800 digital decision-makers shows, although many companies are currently suffering economically, the digital economy might actually benefit following the end of the pandemic. According to the assessment, the COVID-19 crisis will accelerate the pace of the digital transformation. Nearly the entire digital sector is currently working from home.
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
A successful DMEXCO: Around 1,000 exhibitors from 40 countries, including the most valuable companies in the technology sector, more than 600 speakers and around 40,000 visitors attended Europe's most important event for the digital economy in Cologne this year. Under this year's motto "Trust In You", decision-makers from digital business, marketing and innovation discussed the increasingly central role of trust in the relationships between users and consumers, as well as companies and their digital services. The newly designed Future Park in Hall 9, the Demo Arena and the DMEXCO app all made successful debuts at the event. DMEXCO will be taking place at the Koelnmesse exhibition grounds once again on 23 and 24 September 2020.
Starting today at DMEXCO in Cologne, Europe's most important event for the digital economy, the industry is not only discussing the latest trends in technology and marketing, but also the digital economy's responsibility and the required foundation of trust between companies and users. For the 2019 event, DMEXCO includes around 1000 exhibitors from 40 countries in six halls and more than 600 speakers, 51 percent of whom are from abroad and 35 per cent of whom are women. In order to partially compensate for the CO2 pollution caused by visitors traveling to the fair, DMEXCO is launching the DMEXCO Forest reforestation project together with sponsors.
The final spurt: Only less than one week left, until national and international decision makers of the digital industry meet in Cologne. Stephanie Buscemi, Chief Marketing Officer at Salesforce, will open DMEXCO 2019 with a keynote speech on trust in the digital industry – true to this year’s motto #TrustInYou.
Party with view over the Rhine and a keynote that is beyond comparison: On the first day of DMEXCO (11.09.) Yext founder and CEO Howard Lerman turns the Congress Stage into a Broadway stage during his keynote speech with the musical "Who killed Dominik Matyka?” At 8.30 p.m. another highlight follows: the legendary DMEXCO Party, this time in the Rheinterrassen.
The competition for the million dollar advertising budget is entering the next round this year. After the successful premiere last year, DMEXCO and SevenVentures are looking for the most innovative start-up in the B2C sector at the SevenVentures Pitch Day (7VPD) in 2019 again, under the motto "Creating a mass market brand!". According to Forbes, the competition, which is endowed with 3 million euros in media budget, is one of the most important awards for founders worldwide. The application starts on July 10th, 2019.
DMEXCO Survey 2-2019: Voice control, personal assistants and devices that can be operated via voice will become more important for marketers in the future. Despite its high relevance, the current DMEXCO trend survey, however, shows that the technological evolution relating to voice is only at the beginning. A possible reason is the lack of user confidence towards manufactures of smart speakers.
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