DMEXCO 2021 will be all-digital
Although the Koelnmesse fall program is scheduled to go ahead on site in the Cologne exhibition halls, DMEXCO 2021 will be held in an all-digital format on September 7 and 8 in the form of DMEXCO @home, just like last year. The reason for this is because many international companies in the industry have to comply with pandemic restrictions that will likely be in place until the end of 2021. A hybrid DMEXCO event will be held in Cologne in 2022.
2021 advertising spending: social media, search engines, and audio and video platforms keep on growing
The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.
DMEXCO meets Digital X on September 7 and 8, 2021, in Cologne
DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.
Setting new priorities: the motto of DMEXCO 2021
What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.
Jan Garnefeld appointed as new Director of Sales & Operations at DMEXCO
As the new Director of Sales & Operations with effect from February, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of DMEXCO, Europe’s leading digital marketing and tech event. He will be taking over from Dr. Christoph Menke-Salz, who started a new position as Sports Director of the German Hockey Federation in January 2021.
DMEXCO 2021 will take place on September 7 and 8
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.
DMEXCO trend survey: The majority of marketers are in favor of advertising money being invested sustainably
Most marketers prefer advertisers to spend their money on media and platforms that act in the interests of society. Communications experts are against the censorship of fake news, but if lies on platforms and social networks can be verified as being untrue, they want them to be identified as such. Those are two of the findings from a representative online survey commissioned by DMEXCO and conducted by Civey among 500 communication, marketing, and PR specialists in November 2020.
DMEXCO @home: Successful Premiere of Digital DMEXCO
Over 20,000 participants, more than 800 speakers, 260 partners, and a conference agenda spanning over 160 hours. This year’s DMEXCO @home, which is taking place on September 23 and 24 for the first time in a purely digital version, will end with record attendance and a finale concert by Mousse T. DMEXCO will be held next year on September 22 and 23, 2021.
DMEXCO survey on advertising spending: budgets will be reduced in 2021, digital is still gaining ground in the media mix
Digital channels will once again receive a greater share in the media mix of German companies in 2021. Search engines, social networking sites, and audio/video platforms will be the biggest winners here. In contrast, the advertising budgets for print and outdoor advertising are set to fall further. According to the predictions of over 500 surveyed decision-makers, spending for advertising overall will decline slightly in 2021. Those are the main findings from a representative online survey commissioned by DMEXCO and conducted by Civey among specialists in the fields of communication, marketing, and advertising in Germany.
Mousse T., yoga, and more top speakers: the countdown is on for DMEXCO @home
Only five days to go until the big event: on September 23 and 24, DMEXCO @home will be taking place – in a purely digital version for the first time. Participants can look forward to almost 700 top speakers, presentations, masterclasses, and lots of entertainment over the two days: the biggest line-up in DMEXCO’s history. In addition to a club session with Mousse T., there will be workouts with popular influencers. Additional speakers have now also been announced: Deena Bahri (CMO, StockX), Michael Lohscheller (CEO, Opel Automobile GmbH), Mark Read (CEO, WPP), Adam Singolda (founder and CEO, Taboola), and Hans-Joachim Watzke (CEO, Borussia Dortmund).