Press

Press release: Handelsblatt, brand eins, and DOOH: DMEXCO 2022 Conference to host 15 summits
The DMEXCO 2022 Conference will set new benchmarks when 15 themed summits intensively explore the current challenges and trends in digital marketing. Renowned media brands such as the Handelsblatt Media Group and brand eins will also be holding their own events live in Cologne. For the very first time, DMEXCO will host a DOOH Summit, where the most important players in the market will come together to discuss future developments in this booming sector.
Deutsche Bahn, ERGO, MediaMarktSaturn, Twitter, Just Eat takeaway.com, Snap, S4Capital: the lineup of top speakers for DMEXCO 2022 is starting to take shape
Maurine Alma (Just Eat takeaway.com), Sir Martin Sorrell (S4Capital), Dr. Karsten Wildberger (MediaMarktSaturn Retail Group), and Dr. Sven Hasselmann (Deutsche Bahn AG) are the first of around 600 speakers to be confirmed for DMEXCO 2022, already promising a program full of superlatives. A total of 12 themed summits offering keynotes and panels plus an exclusive Web3 area await those attending the expo and conference in Cologne on September 21 and 22.
w3.vision: DMEXCO 2022 and w3.fund launch a unique Web3 event
Non-fungible tokens (NFTs), crypto communities, blockchain, and the metaverse. The inaugural “w3.vision” event at DMEXCO on September 21 and 22 in Cologne will take a deep dive into these important future topics. This exclusive “event within an event” is being organized by DMEXCO in collaboration with w3.fund. A dedicated experience, networking, and conference area at Europe’s leading digital marketing & tech event in Cologne will bring together top Web3 experts with the industry’s biggest brands.
DMEXCO trend survey indicates that German users are highly critical of advertising on streaming services
Are subscribers to streaming services more likely to accept ads as part of the deal if that means their subscription costs less? A recent representative online survey of 2,500 users of online video platforms conducted by Civey on behalf of DMEXCO produced three key findings: according to 66% of Germans, the answer to the above question is a firm “no”; respondents are also less willing than before to pay more in the future for an ad-free service; and Amazon Prime, Netflix, and Disney+ are currently the most popular streaming services in Germany. The topic will also be discussed live at the DMEXCO conference in Cologne on September 21 and 22.
DMEXCO Digital Spring Summit: The Future of Marketing is “Onchain” Not “Online”
Successful premiere: For the first time in its history, DMEXCO — Europe's leading digital marketing & tech event — kicked off the marketing year with a “Digital Spring Summit”. Featuring more than 80 speakers on four parallel channels, the warmup to DMEXCO 2022 presented more than 25 hours of programming. Over 6,000 members of the digital marketing community participated in the event. The key topics of the DMEXCO Digital Spring Summit were the developments in Web3 and their impact on marketing and society.
Eintracht Frankfurt, Freeletics, Snap and Twitch are announced as the first top speakers for the DMEXCO Digital Spring Summit
Piran Asci (Managing Director, KoRo Handels GmbH), Berit Bretschneider (Marketing Director DACH, BookBeat GmbH), Ellie Hughes (Head of Reputation, Freeletics), Timm Jaeger (CEO, EintrachtTech, Eintracht Frankfurt), Dr. Volker Kitz (lawyer and author on the Spiegel bestseller list), Philipp Klösel (Head of Online Marketing & Media, Peek & Cloppenburg KG), Götz Trillhaas (Managing Director, Snap Germany) and many other speakers await the DMEXCO community at the Digital Spring Summit on May 3, 2022. The digital-only event will be held from 9:00 a.m. to 3:30 p.m. on the DMEXCO platform (DMEXCO Community) and is free for all participants. You can register for tickets now.
Shortage of skilled professionals: lots of unfilled vacancies and a long wait for new employees
The DMEXCO trend survey at the start of 2022 showed that the shortage of skilled professionals is currently the hot topic in the communications industry. A new, representative online survey conducted by Civey on behalf of DMEXCO has now confirmed that there are currently job vacancies in almost half the companies of the marketers and communications experts surveyed. It is taking many companies five months or more to fill positions, and job ads are still frequently being used for recruitment.
#WeProgressTogether is the motto of DMEXCO2022
Mottos from previous years have included #AttitudeMatters and #SettingNewPriorities, but this year DMEXCO is taking things a step further. The company is inviting its community to come together on September 21 and 22, 2022, under the motto #WeProgressTogether with the goal of not only discussing progress in theory, but also how to translate it into real life and help it to continue evolving. What will progress look like after the pandemic? How can we shape it to deliver positive and profitable results? What role can and must the digital industry play in society to make this happen, and how will this impact how we interact? These are just some of the topics that will be discussed by the more than 500 international top speakers at the exhibition center in Cologne.
DMEXCO will be kicking off 2022 with its Digital Spring Summit on May 3
To complement its year-round platform, DMEXCO – Europe’s leading digital marketing & tech event – will be getting the show on the road for the digital economy when it hosts the “DMEXCO Digital Spring Summit” for the very first time on May 3, 2022. The all-day event, which will shine a light on the hot topic “Web3” and others, is free for members of the DMEXCO community.
DMEXCO Trend Survey: the shortage of skilled professionals is the hot topic for 2022
Diversity, sustainability, and data strategy: these topics dominate the public debate on digital marketing. But in practice, one particular issue concerns marketers and communications experts for 2022: the shortage of skilled professionals. This finding has emerged from a representative online survey conducted by Civey on behalf of DMEXCO. Next, in second to fourth place, are finding new revenue streams, New Work, and logistics problems.