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The press accreditation for DMEXCO 2020 is closed!

Announcement 07.07.2021
DMEXCO survey 2021: The majority of German companies are not ready for the post-cookie era

Only 17 percent of German marketers already have a solution for the post-cookie era – that’s the finding from a recent survey conducted within the DMEXCO community. International companies are much more prepared: just under 40 percent of those surveyed already have a solution for when cookies are phased out.

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Announcement 29.06.2021
DMEXCO survey: Sustainability and new work have become an accepted part of the digital industry

Sustainability may already be high on the priority list for digital companies, but members of the DMEXCO community also agree that it needs to be taken even more seriously in the future. New working models are being used throughout the digital industry, and the vast majority of respondents are already working remotely. In addition, different companies have different interpretations of the issue of diversity. All this and more is clear from the initial results of a survey conducted in the DMEXCO community in June 2021.

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Announcement 01.06.2021
DMEXCO 2021 will be all-digital

Although the Koelnmesse fall program is scheduled to go ahead on site in the Cologne exhibition halls, DMEXCO 2021 will be held in an all-digital format on September 7 and 8 in the form of DMEXCO @home, just like last year. The reason for this is because many international companies in the industry have to comply with pandemic restrictions that will likely be in place until the end of 2021. A hybrid DMEXCO event will be held in Cologne in 2022.

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Announcement 25.03.2021
2021 advertising spending: social media, search engines, and audio and video platforms keep on growing

The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.

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Announcement 25.03.2021
DMEXCO meets Digital X on September 7 and 8, 2021, in Cologne

DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.

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Announcement 25.03.2021
Setting new priorities: the motto of DMEXCO 2021

What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.

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Announcement 22.01.2021
Jan Garnefeld appointed as new Director of Sales & Operations at DMEXCO

As the new Director of Sales & Operations with effect from February, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of DMEXCO, Europe’s leading digital marketing and tech event. He will be taking over from Dr. Christoph Menke-Salz, who started a new position as Sports Director of the German Hockey Federation in January 2021.

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Announcement 03.12.2020
DMEXCO 2021 will take place on September 7 and 8

The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.

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Announcement 02.12.2020
DMEXCO trend survey: The majority of marketers are in favor of advertising money being invested sustainably

Most marketers prefer advertisers to spend their money on media and platforms that act in the interests of society. Communications experts are against the censorship of fake news, but if lies on platforms and social networks can be verified as being untrue, they want them to be identified as such. Those are two of the findings from a representative online survey commissioned by DMEXCO and conducted by Civey among 500 communication, marketing, and PR specialists in November 2020.

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Christian_Faltin
Christian Faltin
Press Officer
T. +49 89 46133 4610
press@dmexco.com
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