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Just a few weeks after the successful DMEXCO @home 2021 event, Adobe is premiering its partner event at community.dmexco.com. With the motto "Hero Content, Zero Time – Innovations in Content Marketing", Adobe is inviting visitors to the digital innovation update of their content and digital asset management system "Adobe Experience Manager" on October 5, 2021, starting at 9:30 am. Other partners will also be able to hold their own events on the platform and in the DMEXCO community in the future.
More and more companies are relying on digital marketing to advertise their products. Video advertising, social advertising, and search engine marketing are also some of the disciplines that are benefiting strongly around the world. Globally, digital advertising is expected to grow by 20 percent in 2021, and nationally the digital display advertising market is expected to grow by as much as 23 percent. At DMEXCO @home on September 7 and 8, 240 partners and sponsors, around 20,600 participants and more than 600 speakers shared their thoughts on the newest trends and developments. The next event on the DMEXCO platform is already taking place in October.
“What if we just saved the world?” That’s what Frank Schätzing will be asking in his talk on the first day of DMEXCO 2021. On September 7 at 10:20 a.m. CET, the German bestselling author (“The Swarm” and others) will be discussing his new book on the climate crisis and why society needs to take action now. In addition, ZDF correspondent and author Nicole Diekmann (“The Shitstorm Republic”) will be analyzing whether we’ve lost the ability to talk fairly and openly to each other in the digital world on September 7 at 5:40 p.m. CET together with other experts.
DMEXCO @home 2021 is due to start in three weeks. The new digital platform can be accessed at https://community.dmexco.com starting now. Exhibitors and participants can already use their ticket to register online and utilize some of the features of DMEXCO @home in advance, for example to schedule meetings, interact with each other, get an exclusive look at the program, and put together their own personal agenda. Among the more than 400 speakers are top international executives from Dentsu, Dropbox, Facebook, Google, IBM, Oracle and others. The conference will then take place from 10 am to 6 pm on September 7 and 8 on four virtual stages and in seven masterclass streams.
Marc-Aurel Boersch (Chief Executive Officer, Nestlé Deutschland AG), Arjan Dijk (CMO and Senior Vice President, Booking.com), Jen Fitzpatrick (Senior Vice President Core, Google), Susanne Franz (Global Head of Brand Communication, Audi AG), Jeremi Gorman (Chief Business Officer, Snap), Rana el Kaliouby (CEO, Affectiva), Christina Kiehl (CEO, congstar GmbH), Michael Lysaght (CDO, Weight Watchers), Marc Opelt (Chairman of the Management Board, OTTO), Stan Pavlovsky (CEO, Shutterstock), Raja Rajamannar (CMO of Mastercard & President of the WFA - World Federation of Advertisers), Roger Solé (Global Chief Marketing Officer, WeWork), and Howard Lerman (Founder and CEO of Yext): the conference program for DMEXCO @home is starting to come together. This year, it will again include numerous panels and discussions with international top speakers. On September 7 and 8, 2021, participants can expect four stages featuring keynotes, fireside chats, and panels, as well as six streams with more than 120 masterclasses.
Only 17 percent of German marketers already have a solution for the post-cookie era – that’s the finding from a recent survey conducted within the DMEXCO community. International companies are much more prepared: just under 40 percent of those surveyed already have a solution for when cookies are phased out.
Sustainability may already be high on the priority list for digital companies, but members of the DMEXCO community also agree that it needs to be taken even more seriously in the future. New working models are being used throughout the digital industry, and the vast majority of respondents are already working remotely. In addition, different companies have different interpretations of the issue of diversity. All this and more is clear from the initial results of a survey conducted in the DMEXCO community in June 2021.
Although the Koelnmesse fall program is scheduled to go ahead on site in the Cologne exhibition halls, DMEXCO 2021 will be held in an all-digital format on September 7 and 8 in the form of DMEXCO @home, just like last year. The reason for this is because many international companies in the industry have to comply with pandemic restrictions that will likely be in place until the end of 2021. A hybrid DMEXCO event will be held in Cologne in 2022.
The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.
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