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Announcement 25.03.2025
“Be Bold. Move Forward.” DMEXCO’s 2025 motto sets the course for the industry of the future.

Artificial intelligence is transforming the economy, while geopolitical and economic uncertainties are challenging companies around the world. In this age of transformation, DMEXCO 2025 will send a clear message: Courage and determination are crucial to driving innovation and ensuring sustainable success. "Be Bold. Move Forward" will be the motto as the leading digital marketing and technology business event unites pioneers and leaders. Speakers and attendees will gather in Cologne to develop real-world solutions, set trends and actively shape the digital future.

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Announcement 29.01.2025
Successful partnership between Koelnmesse and the BVDW extended

Koelnmesse and the German Association for the Digital Economy (BVDW) are renewing their partnership. Together, they will continue to organize DMEXCO, Europe’s leading event for digital marketing and technology, in the coming years. This ensures that Cologne will remain the hub for marketing, data, and technology and the place where decisive impulses for the industry are set. Gerald Böse, President and Chief Executive Officer of Koelnmesse, and BVDW President Dirk Freytag met in Cologne for the official contract signing.

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Announcement 08.01.2025
DMEXCO Expands to Asia: Uniting with eCommerce Expo at Tech Week to Launch in Singapore

Fifteen years after its successful debut in Cologne, DMEXCO is set to go international for the first time. Koelnmesse, CloserStill Media and BVDW proudly announce the launch of DMEXCO ASIA and partnership with eCommerce Expo at Tech Week Singapore. The co-branded eCommerce Expo x DMEXCO ASIA event will be premiering in the dynamic Southeast Asian hub of Singapore on 8-9 October 2025.

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Announcement 20.09.2024
DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers

With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.

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Announcement 19.09.2024
DMEXCO survey explores the agenda of CMOs for 2025

AI and brand building – where companies will be setting their marketing priorities in the coming year

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Announcement 18.09.2024
BVDW x DMEXCO survey – Before DMEXCO 2024: the digital economy is the work-place of the future

People working in the digital economy are happy in their industry and believe it has a promising future. This is the finding of a recent Civey study conducted on behalf of the German Association for the Digital Economy (BVDW) and DMEXCO. The results clearly show why the digital economy is regarded as one of Germany’s most attractive industries from an employment perspective.

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Announcement 10.09.2024
DMEXCO survey: AI chatbots taking market share from traditional search engines

Increasing numbers of Germans are using AI-based chatbots when searching for information online. This is in addition to or instead of traditional search engines. Marketing and communications professionals are especially likely to use AI-based search tools. At the same time, marketers are taking increasing measures to improve the visibility of their brands on ChatGPT and the like.

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Announcement 05.09.2024
Conference Highlights DMEXCO 2024

On September 18 and 19, DMEXCO will once again be serving up an extensive program featuring the who’s who of the digital industry. Artificial intelligence will be taking center stage along with retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media, and influencer marketing. The leading business-to-business digital & tech event taking place in Cologne will mark the first installment of a number of new formats, including the DMEXCO CMO Summit and the Creativity Summit.

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Announcement 30.08.2024
DMEXCO survey – AI as a growth driver: older executives see more opportunities than their younger counterparts

Will artificial intelligence stimulate the German economy or will the technology’s rapid development make it lose ground? A recent representative survey commissioned by DMEXCO has revealed that Germany’s business elite are cautiously optimistic.

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