Press
DMEXCO @home offers its exhibitors the function of free guest accounts for the first time
More leads, more return on investment, more awareness, and more customer contact. DMEXCO @home – the digital version of DMEXCO 2020 – has something special in store for its online premiere: registered exhibitors can exclusively invite an unlimited number of guests to their virtual presence at DMEXCO @home for free.
MAD//Fest x DMEXCO @home release Content Partnership
DMEXCO @home integrates the UK creative festival MAD//Fest into its programme this year. On their own streaming channel, the Brits will offer three hours a day of keynotes, networking and entertainment - free of charge for all DMEXCO @home participants.
First Top Speakers at DMEXCO @home – More Than 100 Hours of Programming
Tim Alexander (CMO & CXO Deutsche Bank), Alexander Birken (CEO Otto Group), David Fischer (CRO Facebook), Thomas Ingenlath (CEO Polestar), Professor Hiroshi Ishiguro (Director, Intelligent Robotics Laboratory Osaka), Julia Jäkel (CEO Gruner + Jahr), Claire Hughes Johnson (COO Stripe), Aaron Levie (CEO Box) and Alicia Tillman (Global CMO SAP), plus around 500 other top speakers and more than 100 hours of programming – all that and much more await DMEXCO @home attendees on September 23 and 24 from 10am to 10pm (CET).
DMEXCO 2020 to be held in all-digital form
DMEXCO 2020, originally planned as a physical and digital event, will now be held in completely digital form, as ‘DMEXCO @home’, on September 23 and 24. In addition to the physical DMEXCO, Koelnmesse will also be cancelling four events in other sectors that were scheduled to take place in Cologne till the end of October.
DMEXCO 2020: new on-site concept and a digital “DMEXCO @home”
This year, DMEXCO will be presenting its community with a reworked concept that has been adapted to the coronavirus pandemic. During the on-site event happening in the exhibition halls of Koelnmesse on September 23 and 24, there will also be a fully integrated digital event platform at the same time: DMEXCO @home.
Google Drive and Microsoft Teams are digital economy’s most popular home office tools
DMEXCO Survey 1-2020: The Corona pandemic is forcing almost the entire digital industry to stay at home. Personal arrangements across the desk are hardly possible anymore and have to be replaced. Collaboration, video and chat tools have been widely used before, but now they are essential. A recent DMEXCO trend survey of more than 800 digital decision makers shows which applications are most popular among German-speaking and international marketers.
Thomas Mosch becomes new Director Conference of DMEXCO
Europe's leading event for digital marketing and technology is strengthening its management. Thomas Mosch takes over the role as Director Conference. In his new position he will be responsible for the conference part of DMEXCO and will coordinate closely with the DMEXCO Board.
Corona pandemic accelerates digital transformation and will strengthen digital economy
DMEXCO Survey 1-2020: The coronavirus pandemic is occupying politicians, the business community and society at large. But what impact is it having on the digital sector? As a recent DMEXCO Trend Survey of more than 800 digital decision-makers shows, although many companies are currently suffering economically, the digital economy might actually benefit following the end of the pandemic. According to the assessment, the COVID-19 crisis will accelerate the pace of the digital transformation. Nearly the entire digital sector is currently working from home.
“Attitude matters” is the motto of DMEXCO 2020
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
