Press

DMEXCO @home integrates the UK creative festival MAD//Fest into its programme this year. On their own streaming channel, the Brits will offer three hours a day of keynotes, networking and entertainment - free of charge for all DMEXCO @home participants.

Tim Alexander (CMO & CXO Deutsche Bank), Alexander Birken (CEO Otto Group), David Fischer (CRO Facebook), Thomas Ingenlath (CEO Polestar), Professor Hiroshi Ishiguro (Director, Intelligent Robotics Laboratory Osaka), Julia Jäkel (CEO Gruner + Jahr), Claire Hughes Johnson (COO Stripe), Aaron Levie (CEO Box) and Alicia Tillman (Global CMO SAP), plus around 500 other top speakers and more than 100 hours of programming – all that and much more await DMEXCO @home attendees on September 23 and 24 from 10am to 10pm (CET).

DMEXCO 2020, originally planned as a physical and digital event, will now be held in completely digital form, as ‘DMEXCO @home’, on September 23 and 24. In addition to the physical DMEXCO, Koelnmesse will also be cancelling four events in other sectors that were scheduled to take place in Cologne till the end of October.

This year, DMEXCO will be presenting its community with a reworked concept that has been adapted to the coronavirus pandemic. During the on-site event happening in the exhibition halls of Koelnmesse on September 23 and 24, there will also be a fully integrated digital event platform at the same time: DMEXCO @home.

DMEXCO Survey 1-2020: The Corona pandemic is forcing almost the entire digital industry to stay at home. Personal arrangements across the desk are hardly possible anymore and have to be replaced. Collaboration, video and chat tools have been widely used before, but now they are essential. A recent DMEXCO trend survey of more than 800 digital decision makers shows which applications are most popular among German-speaking and international marketers.

Europe's leading event for digital marketing and technology is strengthening its management. Thomas Mosch takes over the role as Director Conference. In his new position he will be responsible for the conference part of DMEXCO and will coordinate closely with the DMEXCO Board.

DMEXCO Survey 1-2020: The coronavirus pandemic is occupying politicians, the business community and society at large. But what impact is it having on the digital sector? As a recent DMEXCO Trend Survey of more than 800 digital decision-makers shows, although many companies are currently suffering economically, the digital economy might actually benefit following the end of the pandemic. According to the assessment, the COVID-19 crisis will accelerate the pace of the digital transformation. Nearly the entire digital sector is currently working from home.

What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.

A successful DMEXCO: Around 1,000 exhibitors from 40 countries, including the most valuable companies in the technology sector, more than 600 speakers and around 40,000 visitors attended Europe's most important event for the digital economy in Cologne this year. Under this year's motto "Trust In You", decision-makers from digital business, marketing and innovation discussed the increasingly central role of trust in the relationships between users and consumers, as well as companies and their digital services. The newly designed Future Park in Hall 9, the Demo Arena and the DMEXCO app all made successful debuts at the event. DMEXCO will be taking place at the Koelnmesse exhibition grounds once again on 23 and 24 September 2020.