Posts under the track:

RESOURCES

Downloadables
Business & Society Marketing & Media
3 days ago
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
Future Business
The 50+ market is not to be ignored: An older man with a gray beard and wearing a blue suit lowers his sunglasses.
Business & Society Marketing & Media
17.07.2026
Commerce Playbook 2027: 7 Ecommerce Strategy Insights
AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now.
Future Business
A young woman dances with delight at the ecommerce strategy insights in the Commerce Playbook 2027.
Business & Society Marketing & Media
25.06.2026
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
Future Business
Virtual parcels fly out of a smartphone to symbolize the Temu business model
Business & Society Marketing & Media
01.06.2026
The Marketing Focus Check: How Clear Is Your Marketing Strategy?
Marketing is becoming more and more complex with the torrent of new channels, tools, and AI features. They often don’t create competitive advantages but operational overload: By trying to be everywhere, you’ll lose sight of the big picture.
Leadership Marketing Automation
A star in focus to symbolize the marketing focus check
Business & Society Marketing & Media
22.05.2026
The Creator Economy in 2026: The New World of Content Collabs
In 2026, the creator economy has become more professional than ever. But what does that mean for your business? And how can you find content creators that are a good fit for your brand? Discover the answers in our guide.
Social Future
A content creator speaks to camera.
Business & Society Marketing & Media
04.05.2026
15 Effective AI Use Cases for Marketing Teams
Marketing teams are under pressure: more content, more channels, less time. AI promises to ease the burden, but without a clear strategy, much of its impact is lost. Our guide presents fifteen practical AI use cases for marketing to help you succeed.
Transformation Consumers
A bird\'s-eye view of a marketing team as a symbolic image of AI in marketing
Business & Society Tech & Future of Web
14.04.2026
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
B2B Social
A smiling woman stands in front of a group of people, symbolizing thought leadership on LinkedIn.
Resources Business & Society
31.03.2026
Brand Loyalty over Hype: 93% of Germans Prioritize Quality
In 2026, consumers are making more cautious choices. The focus is shifting away from trends toward trust, quality and brand attachment. The DMEXCO Brand Study reveals the factors shaping brand loyalty and how you can tailor your strategy accordingly.
Transformation Consumers
Marketers analyze what the DMEXCO Brand Study 2026 reveals about brand loyalty
Business & Society Marketing & Media
23.03.2026
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
Transformation Consumers
An image symbolizing marketers navigating complex CMO responsibilities in the AI era
Resources Business & Society
26.02.2026
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
Transformation Consumers
Graphic illustrating multiple channels that are interconnected in a business with an omnichannel strategy.
Popular topics
Future Business Brand & Brand Safety E-Commerce Consumers Marketplaces Leadership Marketing Automation Performance Marketing Transformation B2B Social Content Creativity & Design
Popular topics
Future Business Brand & Brand Safety E-Commerce Consumers Marketplaces Leadership Marketing Automation Performance Marketing Transformation B2B