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Marketing & Media Business & Society
3 days ago
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
DMEXCO Future
Female role models: Women in marketing on the DMEXCO stage
Conference Expo
28.08.2026
DMEXCO 2026: Your Ultimate Visitors’ Guide
It’s nearly time for Europe’s leading digital marketing and tech event! Read our guide to get ready for a spectacular DMEXCO 2026.
DMEXCO
Use the DMEXCO 2026 Visitors’ Guide to create your perfect trade fair experience!
Business & Society Marketing & Media
10.08.2026
AI Disclosure Requirements: The Question You Need to Ask Now
“Do we need to label this?” – if this question weren’t on marketers’ minds before, it certainly is now! A new AI disclosure obligation came into force in the EU on August 2, 2026. Find out some answers in our guide.
Future Business
The words “AI Generated” are stamped onto an abstract background, symbolizing the new AI disclosure obligation in the EU.
Business & Society Marketing & Media
24.07.2026
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
Future Business
The 50+ market is not to be ignored: An older man with a gray beard and wearing a blue suit lowers his sunglasses.
Business & Society Marketing & Media
17.07.2026
Commerce Playbook 2027: 7 Ecommerce Strategy Insights
AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now.
Future Business
A young woman dances with delight at the ecommerce strategy insights in the Commerce Playbook 2027.
Business & Society Marketing & Media
25.06.2026
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
Future Business
Virtual parcels fly out of a smartphone to symbolize the Temu business model
Business & Society Marketing & Media
01.06.2026
The Marketing Focus Check: How Clear Is Your Marketing Strategy?
Marketing is becoming more and more complex with the torrent of new channels, tools, and AI features. They often don’t create competitive advantages but operational overload: By trying to be everywhere, you’ll lose sight of the big picture.
Leadership Marketing Automation
A star in focus to symbolize the marketing focus check
Business & Society Marketing & Media
22.05.2026
The Creator Economy in 2026: The New World of Content Collabs
In 2026, the creator economy has become more professional than ever. But what does that mean for your business? And how can you find content creators that are a good fit for your brand? Discover the answers in our guide.
Social Future
A content creator speaks to camera.
Business & Society Marketing & Media
04.05.2026
15 Effective AI Use Cases for Marketing Teams
Marketing teams are under pressure: more content, more channels, less time. AI promises to ease the burden, but without a clear strategy, much of its impact is lost. Our guide presents fifteen practical AI use cases for marketing to help you succeed.
Transformation Consumers
A bird\'s-eye view of a marketing team as a symbolic image of AI in marketing
Business & Society Tech & Future of Web
14.04.2026
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
B2B Social
A smiling woman stands in front of a group of people, symbolizing thought leadership on LinkedIn.
Popular topics
DMEXCO Future Artificial Intelligence E-Commerce Business Influencer Leadership New Work Agencies Retail Media Technology Compliance & Privacy Brand & Brand Safety Consumers
Popular topics
DMEXCO Future Artificial Intelligence E-Commerce Business Influencer Leadership New Work Agencies Retail Media Technology