In part 3 of our series, we explore two examples of design thinking from Bosch and Airbnb and show how adaptable and versatile the creative approach can be when it comes to solving various problems faced by companies with different starting points.
Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.
As a central method of market analysis, surveys play an important role in business development and improving products and services. Our free checklist shows you what you need to bear in mind when creating a questionnaire.
The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.
A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.
A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.
Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.
Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.