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Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
Retail media: These are the insights you need to know
Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!
Guide: what you need to know about blockchain in marketing
Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.
Guide: Can programmatic advertising save the advertising industry?
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
Multi-store systems in e-commerce – the must-knows
Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.
Guide: Bringing about diversity and inclusion in the workplace
Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.