Track: Resources

Marketing & Media Resources

10.07.2024

Twitch – marketing pros are tapping into the streaming platform

Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.

Brand & Brand Safety Social

Twitch marketing guide: a gamer is sitting in front of a PC screen.

Marketing & Media Resources

03.07.2024

Sports marketing in the 2024 mega sporting year

From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!

Sports and Gaming Social

Marketing & Media Resources

01.07.2024

Marketing guide: TikTok is all grown up

With 1.7 billion users, TikTok has enormous potential for your marketing. The platform has long since come of age – it now enables you to reach a broader audience, beyond just the very young. We show you how!

Brand & Brand Safety Content

Revolutionize your marketing on TikTok: A young woman standing on her balcony with her cell phone.

Tech & Future of Web Resources

21.06.2024

How AI is taking agencies to new creative heights – 5 best cases

From more efficient workflows to fresh solutions and automation, agencies can leverage AI tools on a multitude of levels. The five best cases in our whitepaper show how AI in agencies can also take creative output to a new level.

Transformation Artificial Intelligence

AI in agencies: Celebrating creative success thanks to AI

Tech & Future of Web Resources

19.06.2024

DMEXCO survey: AI is gradually conquering the marketing world

37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!

Transformation Artificial Intelligence

Marketing & Media Resources

08.05.2024

List of AI developers to watch in 2024

New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.

Artificial Intelligence Content

AI developers: an image symbolizing generative AI

Tech & Future of Web Business & Society

04.04.2024

Digital leadership in the new world of work and AI era

The AI revolution is transforming business processes and communications at breakneck speed, meaning that managers face the huge challenge of leading their teams into a new era of work. So, how does digital leadership work in the age of AI?

Digital leadership: a young man in a suit is standing in front of a futuristic portal.

Business & Society Resources

13.03.2024

Success with digital learning: 8 learning platforms show us how

Lifelong learning is something everyone aspires to in today’s rapidly evolving world of work. But how can that be best achieved? And what creative solutions are available? Our pick of eight learning platforms deliver new answers to these questions.

Education

Tech & Future of Web Resources

20.02.2024

VR marketing and more in the food industry

Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.

Transformation Blockchain & Web3

VR marketing in the food industry: a person wearing a VR headset is shopping in a grocery store.

Business & Society Resources

31.01.2024

DMEXCO survey: the top marketing trends of 2024

What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!

Online Advertising Targeting

RESOURCES