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Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
How to create a successful review marketing strategy
Customers who want to find out about a product or service will start by reading online reviews. Our free guide explains how to use feedback to optimize your review marketing.
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
Returns management – why complaints can be a success factor for you
Another customer has complained? That might be frustrating, but it’s not the end of the world. If your returns management is handled cleverly, you’ll surprise your customers and gain new fans for your brand. Our checklist explains all!
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
Boosting cooperation between sales and marketing with closed loop reporting
A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
Guide: Essential coding skills for marketers
Technical processes and coding are increasingly becoming part of our everyday digital world, so it's high time for you to learn a few coding skills. Our checklist tells you how and explains which ones will benefit marketers in particular.