Track: Resources

Marketing & Media Resources

24.11.2022

Guide: Sustainable customer loyalty for your long-term success

Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.

Brand & Brand Safety Consumers

Marketing & Media Resources

23.11.2022

Sustainable human resource management equals business success

Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.

Sustainability & Green Economy Transformation

Sustainable human resources management moves your company forward.

Business & Society Marketing & Media Resources

Business & Society Marketing & Media

14.11.2022

Black Friday marketing in 2022: 5 tips for your social commerce strategy

It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!

E-Commerce Consumers

5 tips for your social commerce strategy on Black Friday and Cyber Monday

Marketing & Media Resources

31.10.2022

State of DOOH: The trends advertisers need to know

Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.

Programmatic OOH

Business & Society Resources

28.10.2022

Retail media: These are the insights you need to know

Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.

Retail Media

Tech & Future of Web Resources

17.08.2022

Guide: What beginners need to know about the NFT trend

What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!

Affiliate Marketing Blockchain & Web3

Digital tokens clearly open up endless new opportunities to marketers

Marketing & Media Resources

15.08.2022

Guide: what you need to know about blockchain in marketing

Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.

Blockchain & Web3

Blockchain in marketing: a sales stall with bead necklaces that symbolize lots of different blockchain networks

Marketing & Media Resources

19.07.2022

Guide: Can programmatic advertising save the advertising industry?

Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.

Ad Networks Artifical Intelligence

Programmatic advertising: a media trader on the computer.

Tech & Future of Web Resources

13.07.2022

Multi-store systems in e-commerce – the must-knows

Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.

E-Commerce Programmatic

There are a wide range of multi-store options for online retailers.

Business & Society Resources

27.06.2022

Guide: Bringing about diversity and inclusion in the workplace

Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.

Corporate Diversity & Inclusion

RESOURCES