Posts under the track:
RESOURCES
Downloadables
06.12.2019
Want bug-free software? Crowdtesting is the answer
Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.
29.11.2019
Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
27.11.2019
Proper briefing has to be learned
Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.
30.10.2019
How to achieve successful advertising in podcasts
Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.
18.10.2019
Focus has to be placed on experience – how ArtNight is bringing people out of virtuality
With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.
30.09.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
25.09.2019
Free e-book “Voice and Audio”
How podcasts and voice assistants are changing marketing
24.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
17.09.2019
The dos and don’ts for your content automation strategy
As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.
30.08.2019
E-book “Collaboration”
How digitalization is changing the way companies and agencies work together