Track: Resources

Tech & Future of Web Resources

1 day ago

Guide: What beginners need to know about the NFT trend

What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!

Affiliate Marketing Blockchain

Digital tokens clearly open up endless new opportunities to marketers

Marketing & Media Resources

15.08.2022

Guide: what you need to know about blockchain in marketing

Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.

Blockchain

Marketing & Media Resources

19.07.2022

Guide: Can programmatic advertising save the advertising industry?

Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.

Ad Networks Artifical Intelligence

Programmatic advertising: a media trader on the computer.

Tech & Future of Web Resources

13.07.2022

Multi-store systems in e-commerce – the must-knows

Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.

E-Commerce Programmatic

There are a wide range of multi-store options for online retailers.

Business & Society Resources

27.06.2022

Guide: Bringing about diversity and inclusion in the workplace

Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.

Corporate Diversity & Inclusion

Marketing & Media Resources

27.06.2022

25 effective social media marketing tips

Wanting to boost your company’s visibility and working on a social media strategy? We have 25 marketing tips for you to incorporate straight into your planning!

Social Brand

Business & Society Resources

03.06.2022

A glimpse into the tube: what does the future of TV hold?

TV is a medium that has captivated the masses for as long as we can remember. In our new guide, we give you an overview of the latest TV trends and where advertisers now need to get on board.

Content Consumers

Marketing & Media Resources

23.05.2022

Connected TV: understanding its uniqueness and maximizing its potential

Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.

Consumers Social

Read here to discover the potential of CTV for advertising. Plus an interview with experts Tim Nieland (Ad Alliance) and Christian Russ (Samsung Ads).

Tech & Future of Web Resources

27.04.2022

Digital vs. analog – how to make your office paperless

In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.

Transformation New Work

Digitizing your office benefits your business as well as the environment. Our checklist shows how!

Marketing & Media Resources

05.04.2022

Guide: Why a CDP is essential to your marketing strategy

The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.

Data & Analytics E-Commerce

RESOURCES