Track: Resources

Tech & Future of Web Resources

27.04.2022

Digital vs. analog – how to make your office paperless

In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.

Transformation New Work

Digitizing your office benefits your business as well as the environment. Our checklist shows how!

Marketing & Media Resources

05.04.2022

Guide: Why a CDP is essential to your marketing strategy

The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.

Data & Analytics E-Commerce

A CDP compiles data from various departments and areas and enables easy and smooth access to it.

Marketing & Media Resources

23.03.2022

How to create a successful review marketing strategy

Customers who want to find out about a product or service will start by reading online reviews. Our free guide explains how to use feedback to optimize your review marketing.

Consumers Brand

Every company should use review marketing to leverage customer reviews.

Business & Society Resources

24.02.2022

Guide: retail media – what’s behind the boom?

Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.

E-Commerce Marketplaces

Boom in the advertising industry: full steam ahead for retail media

Marketing & Media Resources

17.02.2022

Returns management – why complaints can be a success factor for you

Another customer has complained? That might be frustrating, but it’s not the end of the world. If your returns management is handled cleverly, you’ll surprise your customers and gain new fans for your brand. Our checklist explains all!

Brand Consumers

Returns management can be an efficient image-boosting tool when you take the right approach.

Business & Society Marketing & Media

02.02.2022

The online marketing trends of 2022: here’s what lies in store

What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.

Blockchain Customer Experience

There will be some exciting trends to watch in the field of online marketing in 2022.

Marketing & Media Resources

12.01.2022

Influencer commerce – THE new method for monetizing your sales funnel

Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.

Influencer Brand

Marketing & Media Resources

20.12.2021

Boosting cooperation between sales and marketing with closed loop reporting

A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.

CRM / Database

Companies can benefit from implementing closed-loop reporting.

Marketing & Media Resources

14.12.2021

Checklist: Greenwashing – how green should your marketing be?

Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.

B2B Brand

Greenwashing: Sustainability is playing an increasingly important role in marketing.

Marketing & Media Tech & Future of Web

18.11.2021

Guide: Essential coding skills for marketers

Technical processes and coding are increasingly becoming part of our everyday digital world, so it's high time for you to learn a few coding skills. Our checklist tells you how and explains which ones will benefit marketers in particular.

Creativity & Design Transformation

RESOURCES