Track: Resources

Marketing & Media Tech & Future of Web

1 hour ago

Precision, speed, and smarts: predictive analytics in marketing

Say goodbye to uncertainty! With predictive analytics, you get precise predictions about the future behavior of your target market. Find out in our whitepaper how you can use this innovative, data-driven method for your marketing.

Artificial Intelligence Data & Analytics

Predictive analytics: magnifying glass enlarges image of a group of people

Tech & Future of Web Resources

15.10.2024

The Internet of Things: your marketing at the heart of the action

Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.

E-Commerce Transformation

The Internet of Things for your marketing: a young woman is connected to the whole world through her smartphone.

Expo & Conference Resources

13.09.2024

DMEXCO Worlds: these highlights are not to be missed!

The four DMEXCO Worlds are hotspots of successful business interaction. That’s also reflected in each of their conference agendas. Our DMEXCO 2024 overview unveils the highlights you won’t want to miss. Download it now!

DMEXCO

Marketing & Media Tech & Future of Web

05.09.2024

Revolution or fleeting hype? Virtual influencers in marketing

They have millions of followers on social media, share everyday moments, and promote products – and yet, they’re not real! Virtual influencers are trending in marketing. But are they here to stay? Our whitepaper finds out.

Artificial Intelligence Influencer

Virtual influencers are playing an ever-greater role in marketing.

Conference Expo Resources

Conference Expo

04.09.2024

DMEXCO 2024: your ultimate visitor guide

Get ready for a showstopping DMEXCO 2024! On September 18 and 19, Europe’s leading digital marketing & tech event will be opening its doors again.

DMEXCO

Business & Society Tech & Future of Web

02.09.2024

Accessibility Act: What you need to know now!

Breaking down barriers and enabling access for all: This is the basis of the Accessibility Act. The experts at SKW Schwarz reveal what this means for your website, your online store, and your products in this free whitepaper (only in German).

Consumers E-Commerce

Accessibility Act: Similar to Braille in the analog world, digital content is now also becoming accessible, and not just for the visually impaired

Tech & Future of Web Resources

28.08.2024

How to create AI guidelines: a must-have for agencies

Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.

Future Artificial Intelligence

AI guidelines: now key to day-to-day tasks at digital agencies

Marketing & Media Resources

10.07.2024

Twitch – marketing pros are tapping into the streaming platform

Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.

Brand & Brand Safety Social

Twitch marketing guide: a gamer is sitting in front of a PC screen.

Marketing & Media Resources

03.07.2024

Sports marketing in the 2024 mega sporting year

From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!

Sports and Gaming Social

Marketing & Media Resources

01.07.2024

Marketing guide: TikTok is all grown up

With 1.7 billion users, TikTok has enormous potential for your marketing. The platform has long since come of age – it now enables you to reach a broader audience, beyond just the very young. We show you how!

Brand & Brand Safety Content

RESOURCES