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Synthetic Attribution for untracked users
Learn more about using synthetic attribution to understand the behaviour of users who do not consent to cookies.
Martech – these trends are taking 2023 by storm
Martech is the latest thing in the world of marketing, with innovative technologies raising the bar. Our new guide explores the trends shaking up the marketing and advertising industry in 2023.
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to creating a startup, and what steps do you have to take? Read our latest guide to find out more!
DMEXCO guide: the SEO trends of 2023 from Claneo
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
Retail media: These are the insights you need to know
Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.