With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.

Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.

As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.

Of images, bullet points and descriptions: Consistent data optimization ultimately boosts sales.

Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.