Posts under the Topic:
Philosophy & ethics
22.05.2019
What customer loyalty really means
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
11.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
22.03.2019
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
08.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
24.01.2019
AI: experts call for testing and federal digital agency
The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy
24.01.2019
AI Ethics III: What are the control requirements?
When machines make more and more decisions for people, the question "Who controls it?" arises.
23.01.2019
AI Ethics II: Why we need quality control
Artificial intelligence doesn't make mistakes, but that can be a big problem.
12.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
31.08.2018
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.