Posts under the Topic:

Philosophy & ethics

Marketing
Marketing
26.05.2020
Meaningful brands: What are the key ingredients of your brand value?
Brand value – the value of a brand is much more than the mere monetary value, known as brand equity. The Meaningful Brands study provides advice on how your company can increase its brand value and improve its brand image.
Corporate digital responsibility: why digital ethics are essential
Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).
27.02.2020
Dr. Brennan Jacoby on the philosophy of trust
In a conversation with Alex Wunschel, Dr. Brennan Jacoby explains his philosophy of trust and shows how much philosophy, trust and success in business have to do with each other.
Business
Business
11.10.2019
Sustainable start-ups: Can climate protection and business work in combination?
Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.
Resources
Resources
30.09.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
Future
Future
22.07.2019
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
11.07.2019
Tech, start-ups and politics – the podcast with Lars Klingbeil
The SPD Secretary General reveals his view of the state of Digitalisation in Germany.
Marketing
Marketing
11.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
Marketing
Marketing
05.07.2019
Having a ‘purpose’ is no longer enough
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
Marketing
Marketing
22.05.2019
What customer loyalty really means
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.