Posts under the Topic:

Philosophy & Ethics

A social change has taken place and is being reflected in the buying behavior of customers. Today’s hot societal issues are climate change, sustainability, equality, and diversity. Companies that ignore or even resist these topics are being met...
Show more
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
The Nobel Peace Prize: A huge honor for the courageous journalist Maria Ressa
Renowned Filipina journalist Maria Ressa was awarded the Nobel Peace Prize on December 10 in recognition of her brave and unrelenting fight for press freedom. We were extremely fortunate to have the opportunity to meet Maria Ressa at DMEXCO 2020, when she sat down for a Fireside Chat.
AI regulation – smart move or real challenge?
Does the development and use of artificial intelligence need a legal framework? Katharina Rieke from the BVDW thinks so. In this interview, she discusses new guidelines and why companies especially should have AI regulation on their radar.
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it
Robots as teachers: Can we learn about technology from them as well?
Can you imagine C3PO at the front of the lecture hall? Metal and circuit boards instead of flesh and blood? Although many might see this as a mad prepubescent utopia or plot from a 1980s trash movie, it is already very close to reality.
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
Governing on Twitter and others: social media as a political communication form
More and more politicians are communicating via social media channels. What opportunities and risks does that mean for political communication? We present a few examples!
The climate is overheating – time for green data centers!
Data centers are the world’s fastest-growing energy consumers. Are the digital economy and climate goals compatible? Stefan Mink from IONOS should know. We ask him: How much progress have we made in developing green data centers?
The 3 most powerful motivational TED Talks
Is your mood at rock bottom or frustration eating you up? These three TED Talks let you in on how to get back your motivation and positivity and turn even setbacks and crises into something good. Let’s get started!