Posts under the Topic:
Customer Experience
Essentially, the term “customer experience” encompasses all the experiences that customers have with a brand – from the first moment they come into contact with it right up to the last touchpoint in the customer journey and beyond. The last asp...
5 groundbreaking campaigns promoting mental health
Can advertising campaigns open up and encourage dialogue about mental health? Yes, they can – and they are doing it in some very innovative ways. Read on for five examples of successful campaigns aiming to raise awareness of mental health.
Use of AI: how companies and customers can find common ground
Artificial intelligence (AI) is being hailed as the technology of the future. However, many customers are skeptical of its application in day-to-day life. Why is that, and what can be done about it?
The consumer decision journey – on the path toward valuable customer contact
Understanding purchasing decisions using the concept of customer journeys is an outdated approach: the traditional model often can’t be applied to today’s purchasing processes. That’s where the consumer decision journey comes into play.
Customer data platform (CDP): Here’s what it’s all about
Companies are grappling to harness the rising tide of data while also working to meet the expectation of personalization across the customer journey. Yet, without a single view of the customer, organizations can’t gather insights and make meaningful customer connections in the moments that truly matter.
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
How to turn a minimum viable product into a minimum awesome product
You have a brilliant business idea for a new software program or app – but will your customers also see it that way? Before you brave the market with a painstakingly designed product, you can chalk it out as a minimum viable product.