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Essentially, the term “customer experience” encompasses all the experiences that customers have with a brand – from the first moment they come into contact with it right up to the last touchpoint in the customer journey and beyond. The last aspect is key because customers can also be influenced after they have bought a product or used a service. For that to work in the brand’s favor, many companies try to shape the customer experience of their users, for example by placing targeted ads, having a carefully thought-out online presence, or continuously improving their product quality and service portfolio. The particular advantages of a first-class customer experience Companies benefit in many ways from cleverly leveraging the touchpoints betwee...
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
1 day ago
Creating a multilingual online shop
To be successful in e-commerce internationally, you should build your online store in several languages.
How to use ChatGPT in e-commerce
AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?
Online shopping: pay later is booming
Many online shops offer customers the option to pay later. But this payment method is not beneficial for everyone.
Doctor APPointments: The future of medicine?
From digital fitness plans to digital doctor appointments via an app: everyone’s talking about digital health.
Food trends of 2023: here’s what to expect
What fresh developments does the food industry have in store for us? We took a closer look at the food trends of 2023.
Digital wellbeing: definition and tips
Digital wellbeing refers to the healthy consumption of digital media. Read here to learn how to achieve it.
Martech – these trends are taking 2023 by storm
Martech is the latest thing in the world of marketing, with innovative technologies raising the bar. Our new guide explores the trends shaking up the marketing and advertising industry in 2023.
Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
K-Scan: How Kaufland is expanding its digital self-service system in stores
More and more retailers and supermarket chains are trying to optimize their customer experience in their physical stores. Kaufland’s solution for this is its new digital shopping and payment option, K-Scan.