Posts under the Topic:
Customer experience
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
21.01.2019
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.
27.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
04.07.2018
Adobe survey reveals the ingredients required to achieve great customer experiences
2018 Digital Trends report indicates impressive customer experiences require impressively designed content.