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How virtual influencers are gaining a foothold in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
Using future technologies to tap into new business opportunities
Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.