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Vr / ar / xr

The use of virtual realities is becoming more and more popular at companies. After all, digital spaces offer numerous possibilities, not only in terms of product design, but also with regard to user experience. The umbrella term “extended reality”, o...
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Future
Future
24.06.2020
How AR technology can optimize product development
The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.
Added value or gimmick? Augmented reality in e-commerce
Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?
Marketing
Marketing
27.01.2020
How virtual influencers are gaining a foothold in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
Resources
29.11.2019
Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
25.10.2019
Chris Denson on the Impact of Trust on Digital Media
The bestseller book author and innovator on trust in a virtual world.
Future
Future
23.07.2019
Building a customer-obsessed culture
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
Marketing
Marketing
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
Marketing
Marketing
28.03.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
Future
Future
28.09.2018
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.