Posts under the Topic:

VR / AR / XR

The use of virtual realities is becoming more and more popular at companies. After all, digital spaces offer numerous possibilities, not only in terms of product design, but also with regard to user experience. The umbrella term “extended reality”, or XR for short, is used to describe various virtualities, ranging from completely real to completely virtual. These include virtual reality (VR), augmented reality (AR), mixed reality (MR), and more. Virtual reality (VR) Virtual reality refers to an artificial world or environment that is generated using computer programs and transmitted via big screens, VR glasses, or in special rooms called “cave automatic virtual environments”. Users can move around in this world, while the displayed view adapts to their line of sight and mov...
Show more
Online car sales are gaining momentum
Although only a small proportion of all car sales still takes place online, the trend is definitely growing. What challenges must the industry overcome before online car sales become the new standard?
Snapchat’s success story: driven by innovation
Snapchat kicked off its success as a social network with self-destructing chats. It now has 332 million daily users thanks to its innovative features. We took a closer look at its success story.
VR treatments for mental health? The possibilities are already huge
Given that mental disorders are on the rise globally, improving access to treatment is essential. Our article explains the potential of VR when it comes to mental health.
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
Augmented reality: the better reality thanks to clever apps
Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
Smart packaging – the packaging of the future is already here
What makes packaging good? The answer is clear: added value. Many brands are currently delivering this with QR codes and other similar tools. But a new generation of smart packaging is already here: intelligent packaging.
VR conferences: is virtual reality the video conference of the future?
Holographic meeting rooms, avatars for team members – will we even have to come face to face with each other in the future? What are the benefits of virtual reality technology for meetings and conferences? Where does it reach its limits?
Digitalization of the construction industry: BIM and tech leading the way
From a digital standpoint, the German construction sector is trailing behind other industries, despite the fact that it could benefit greatly from digitalization. Building information modeling and other technologies could turn that around.
Visual commerce – the immense power of visualization
Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.