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VR / AR / XR

The use of virtual realities is becoming more and more popular at companies. After all, digital spaces offer numerous possibilities, not only in terms of product design, but also with regard to user experience. The umbrella term “extended reality”, or XR for short, is used to describe various virtualities, ranging from completely real to completely virtual. These include virtual reality (VR), augmented reality (AR), mixed reality (MR), and more. Virtual reality (VR) Virtual reality refers to an artificial world or environment that is generated using computer programs and transmitted via big screens, VR glasses, or in special rooms called “cave automatic virtual environments”. Users can move around in this world, while the displayed view adapts to their line of sight and mov...
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Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
Esports: VR and AR trends in fitness
Mixed reality applications are enhancing esports in the form of immersive worlds. Read here for the trends.
Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
Edtech: The playground for technologies of the future
Edtech has become the frontrunner in groundbreaking innovation. VR, blockchain, AI – digital education is more exciting than ever. We took a look at what’s making edtech so exciting right now. So get out your pencils and pay attention!
Online car sales are gaining momentum
Although only a small proportion of all car sales still takes place online, the trend is definitely growing. What challenges must the industry overcome before online car sales become the new standard?
Snapchat’s success story: driven by innovation
Snapchat kicked off its success as a social network with self-destructing chats. It now has 332 million daily users thanks to its innovative features. We took a closer look at its success story.
VR treatments for mental health? The possibilities are already huge
Given that mental disorders are on the rise globally, improving access to treatment is essential. Our article explains the potential of VR when it comes to mental health.
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
Augmented reality: the better reality thanks to clever apps
Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.