Posts under the Topic:

Vr / ar / xr

Marketing
Marketing
27.01.2020
How virtual influencers are gaining a foothold in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
Resources
29.11.2019
Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
25.10.2019
Chris Denson on the Impact of Trust on Digital Media
The bestseller book author and innovator on trust in a virtual world.
Future
Future
23.07.2019
Building a customer-obsessed culture
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
Marketing
Marketing
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
Marketing
Marketing
28.03.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
Future
Future
28.09.2018
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.
Why 5G will turn everything upside down
The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.
Future
Future
13.07.2018
Using future technologies to tap into new business opportunities
Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.