Posts under the Topic:
VR / AR / XR
The use of virtual realities is becoming more and more popular at companies. After all, digital spaces offer numerous possibilities, not only in terms of product design, but also with regard to user experience. The umbrella term “extended reality”, o...
Digitalization of the construction industry: BIM and tech leading the way
From a digital standpoint, the German construction sector is trailing behind other industries, despite the fact that it could benefit greatly from digitalization. Building information modeling and other technologies could turn that around.
Visual commerce – the immense power of visualization
Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.
Augmented reality in retail: growing customer interest due to corona
AR applications in shopping offer companies enormous potential that so far has hardly been tapped. However, the coronavirus crisis could accelerate the trend, with customer interest in augmented reality rapidly climbing in retail.
How AR technology can optimize product development
The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.
Added value or gimmick? Augmented reality in e-commerce
Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?
How virtual influencers are taking off in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
Building a customer-obsessed company culture is crucial
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.