VR marketing and more in the food industry

Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.

VR marketing in the food industry: a person wearing a VR headset is shopping in a grocery store.
Image: © Lazy_Bear / Adobe Stock

Virtual reality: the hype is gaining fresh momentum in 2024

The VR craze is back, albeit not at the same level as a few years back when Mark Zuckerberg changed his company’s name to Meta in 2021, sparking a new appreciation for virtual worlds and their economic value. The enthusiasm surrounding Meta has now been reignited, probably on the back of Apple’s Vision Pro, the tech and lifestyle giant’s new VR headset. There’s also likely to be a surge of attention in the business world – particularly in the food industry, where the topic of virtual reality already plays a key role in marketing and other aspects.

The food industry as the avant-garde of VR

From developing new products to manufacturing and marketing them – VR has already been tried and tested by a number of companies in the food industry for a range of applications. Marketers wanting to get to grips with the new technology in order to boost their work can definitely learn a thing or two from this sector. Given that the technical integration of VR is still in the early stages, newbies to the field need to draw inspiration from those with more experience. After all, virtual reality could completely shake up our lives in the decades to come.

Integration of VR in marketing, production, and beyond – impressive use cases show how it’s done

Our whitepaper gives you plenty of food for thought by exploring some examples of VR being used in marketing and beyond. The food industry is proving just how versatile the new technology is, so don’t miss out on our insights into a sector that has so far stayed under the radar in the VR universe.