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TECH & FUTURE OF WEB

From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
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AI as a CRM optimizer: MEGABAD shows how it’s done in the SME sector
A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
A Deep Dive into AI-Generated Avatars and Virtual Influencers
A new trend has gone viral on social media: AI-generated avatars are everywhere – from Ghibli-style images to Marvel superheroes and action figures. But what are avatars actually? And what opportunities do they open up for marketing?
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
Dark Patterns: Marketing Gets a Stricter Legal Framework
The ban on dark patterns aims to put a stop to problematic marketing practices. We reveal what’s still allowed – and where you need to tread carefully.
Voice Assistants in Marketing: The Start of a New Era
Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.
Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.