Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
3 days ago
AI is transforming marketing, third-party cookies are becoming less relevant, and new data strategies offer a competitive edge. But which adtech and martech solutions will move businesses forward? The World of Tech at DMEXCO 2026 has the answers.
3 days ago
The open internet is becoming increasingly interconnected through deterministic IDs. Verena Gründel shares her take on what needs to happen next to turn this potential into reality.
20.08.2026
How can agencies leverage AI in marketing to remain indispensable? To gather strategic insights and find out answers to the most pressing questions in digital marketing from leading agencies, head to the World of Agencies at DMEXCO 2026.
Beyond Checkout: eBay Germany VP on Customer Loyalty in Ecommerce
How can brands secure customer loyalty in ecommerce when the next store is just a click away? Saskia Meier-Andrae from eBay explains why trust, community, and shopping experiences are becoming more important than checkout speed.
18.08.2026
AI is influencing product recommendations, retail media is emerging as a growth driver, and the boundaries between commerce and other disciplines are becoming blurred: The World 🟦🔴 OF 🟦🔴 Commerce at DMEXCO provides an urgently needed discussion forum.
14.08.2026
Other sports watches cheer you on. Garmin tells you there's still room to improve. Why this "tough love" has become a surprisingly powerful brand strategy.
07.08.2026
Verena Gründel comments on a symbolic case of missing media literacy.
Beyond Checkout: Discoverability with Nina Pütz from parfumdreams
Online stores are losing their role as primary customer touchpoints. Nina Pütz, CEO of parfumdreams and Niche Beauty, explains why discoverability and data quality will determine which products are found and purchased by AI agents in the future.
Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
