Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
1 day ago
A DMEXCO column by Evgeny Popov on why AI-driven advertising requires a new approach to marketing measurement, one that moves beyond delayed reporting and toward real-time feedback, pricing logic, and machine-readable accountability.
1 day ago
AI is fundamentally transforming retail. In our interview, Dr. Boris Ewenstein from OTTO explains why AI is evolving into a new form of customer advisor, what role humans will play in the future, and how companies can prepare for agentic commerce.
2 days ago
Livestreams, creators, and communities are changing how people shop. Formats like Mystery Mania illustrate why social commerce is putting more and more emphasis on entertainment – and reveal what brands can learn from this trend.
19.06.2026
As the relevance of the Cannes Lions is being debated, the beach houses, dinners, and side events are already fully booked. The festival has long become more than its awards, but could it survive without them?
Platformization in B2B Commerce: From Stores to Ecosystems
Offering millions of products without having to store them in your own warehouses? Platformization is opening up new opportunities for growth, additional revenue sources, and access to valuable data for B2B companies.
12.06.2026
For a few weeks, millions of people are doing something that has become surprisingly rare: watching the same thing at the same time. The World Cup is turning television back into a shared experience—and perhaps even restoring our attention spans.
Can New Online Payment Provider Wero Challenge PayPal?
Online payment provider Wero is preparing to expand and the world of ecommerce is paying close attention. The European project wants to establish itself as an alternative to PayPal, Apple Pay, and similar services. But Wero faces major hurdles.
05.06.2026
An antenna implanted in his head, new senses, and a radically different way of experiencing the world: At TECH 2026, Verena Gründel meets the world's first officially recognized cyborg and explores how much machine can become part of being human.
01.06.2026
Too much focus on performance, unfiltered AI content, or chasing every trend: many marketing mistakes happen when proven principles are pushed to the sidelines. Verena Gründel knows the five “don’ts” you should avoid.
Scalable at Last: Virtual Try-On in Ecommerce
Thanks to AI, virtual try-on (VTO) tech is taking the fashion world by storm, boosting conversions and minimizing returns. How is this development impacting the industry? And what can other sectors learn from it?
