Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
2026 Marks the Next Stage of AI Transformation
Recent years have focused on experimentation – now it’s time to take the next step toward AI transformation. The motto for DMEXCO 2026 is “Scaling Intelligence.” So, how can companies gain operational added value from artificial intelligence?
Claws: Why AI Agents Could Become the New Operating System
A comment by Verena Gründel on Claws, the next major interface between humans and computers - and why these new AI agents are as powerful as they are risky.
Why Performance Marketers Need to Start Viewing Assets Not as Costs, but as Investments
A boost for creative diversity: In this DMEXCO column, Paulina Schumann and Timo Sander break down how Meta’s Andromeda update is reshaping the rules of the game and what it means for the future performance of your marketing.
KPI Crisis? 4 Strategies to Increase AI Visibility
Do your reports indicate a dramatic drop in visibility? You’re not alone – zero-click search and AI tools are fundamentally changing search behavior. Discover strategies to boost your AI visibility in a search landscape dominated by LLMs.
How Bot Traffic Distorts Demand, Marketing Data and Prices
The Imperva Bad Bot Report 2025 finds that 51 percent of web activity is automated, with 37 percent generated by malicious bots. Bot traffic distorts marketing KPIs, media budgets and pricing algorithms, compromising the data used in many decisions.
24.03.2026
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
