Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
1 day ago
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
3 days ago
Retail media is evolving from an advertising channel into the strategic platform for commerce. AI, omnichannel retail, and new data strategies are opening up new possibilities throughout the entire customer journey for companies.
20.07.2026
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.
17.07.2026
Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms?
Insight Out: Dirk Hohnberg on Brand DNA in the Age of AI
How does a brand stay relevant when new trends are emerging all the time? Dirk Hohnberg from Fisherman’s Friend explains why clear brand DNA is more important than any hype and why a bold attitude makes all the difference – even in the AI era.
13.07.2026
With AI recommendations, social media inspiration, and marketplaces acting as search engines, fewer purchases now begin with a search query. As focus shifts from individual channels to holistic discoverability, the impact on visibility is profound.
Beyond Checkout: Dr. Kai Hudetz on the AI Customer Journey
Rapid advances in the AI customer journey have taken many companies by surprise. Dr. Kai Hudetz from market research and consultancy firm IFH KÖLN explains why GEO is becoming an important new discipline and why trust is the key to success.
Beyond Checkout: Claudia Frese from momox on AI in Recommerce
Claudia Frese, CEO of momox SE, argues that AI tools aren’t the source of real competitive advantage. She explains why data is more important than technology, why the value of customer relationships is growing, and which metric is key in recommerce.
29.06.2026
Voice commerce and AI assistants are transforming purchase decisions. Recommendations increasingly come from a dialogue instead of search results. Brands need to ask themselves how they can remain visible when agents are selecting products.
26.06.2026
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
