Posts under the Topic:
Audio and Voice
Digitalization has changed how we consume auditory content. Podcasts and music streaming are booming. The increasing use of voice-controlled assistants like Alex...
Clubhouse for Android is on its way – has the ship already sailed?
The initial hype surrounding Clubhouse was massive: thousands of users flocked to what had started out as an exclusive audio platform. But various competitors are now copying its model. So, does a Clubhouse Android version still make sense?
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
Podcast advertising (part II): a revolution in brand communication?
To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.
Advertising in podcasts (part I): authentically approaching audio advertising
Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.
5 tips for podcast SEO – How to increase the reach of your audio content
Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.
Online audio boom at SMEs: why audio advertising is right on trend
When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.
What opportunities are opened up in B2B by voice marketing?
Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.