Posts under the Topic:
Audio and voice
30.05.2019
Karen Kaushansky speaks about conversational marketing and voice interfaces
Karen Kaushansky explains conversational marketing and shows brands a way into the future of voice.
10.05.2019
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
04.04.2019
Dominik Meissner on voice marketing on smart speakers
The Managing Director of 169 Labs GmbH in an interview. (German only)
27.03.2019
Google Assistant in the fast lane
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
26.02.2019
Five trends in the mobile communications market
There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.
15.02.2019
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
07.02.2019
Digital audio trends in the online media business
Kristian Meinken (pilot) and Matthias Schenk (RMS) talk with host Alex Wunschel. (German only)
08.09.2018
Alexa, what’s up at DMEXCO?
In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.
30.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.