World of Commerce

Home to the world’s best commerce companies

The World of Commerce is the place to be for everyone who does business in the digital economy. This is where technology and service providers come together with retailers and brands to compare and refine commerce strategies, solutions and business models along the entire customer journey.

What lies in store?

  • An exhibition space featuring over 100 businesses from segments including shop systems, payments, platforms, performance and fulfillment
  • Practical content on the Commerce Stage and at the Commerce Summit
  • The Commerce Lounge as a hub for dialogue, networking and discussions
  • In-depth insights into growth, attribution and cross-channel customer journeys in the Affiliate & Performance Area
Site plan commerce 2026

Where commerce gets a business boost

The Commerce Lounge combines relevant content with face-to-face networking, creating opportunities for new connections, productive conversations, and visibility.

 

What you can look forward to:

  • Networking with decision-makers from the fields of commerce, retail, marketing, and tech
  • High-quality content relating to payment, fulfillment, and digital business models
  • Live formats in the Commerce Lounge, ranging from podcasts to “Meet the Speaker” sessions and community meetups
  • Executive breakfasts and lunches with top industry decision-makers (by invitation only)
  • Visibility within the commerce community and access to new business opportunities
  • Meaningful encounters with potential customers and partners

You can look forward to these speakers on the Commerce Stage

Dr. Boris Ewenstein

Dr. Boris Ewenstein

CEO at OTTO GmbH & Co. KGaA

Florian Jacquier

Florian Jacquier

Global Head, Data, Personalization, Digital Commerce & Consumer Analytics at Nestlé

Dr. Kai Hudetz

Dr. Kai Hudetz

CEO at IFH Köln

Alexander Graf

Alexander Graf

Founder at Kassenzone GmbH

Ingrid Lommer

Ingrid Lommer

Co-Founder at Marktplace Universe

Björn Ognibeni

Björn Ognibeni

Chief Practical Visionary at Practical Visions

Douglas Lamont

Douglas Lamont

CEO at Tony’s Chocolonely

Georg Mersmann

Georg Mersmann

Vorstand at Soennecken eG

Dörte Kaschaldis

Dörte Kaschdailis

Owner at opexxia GmbH

Kristina Mertens

Kristina Mertens

Head of Marketing at everstox

Henk Schaffrath

Henk Schaffrath

Lead Partnerships and Biz. Dev. at Kleinanzeigen

Alessandro Cante

Alessandro Cante

Director Commercial Excellence & AI Enablement at Unzer

Engin Diren

Engin Diren

Founder at Conversion Engine

Valerie Dichtl

Valerie Dichtl

Co-CEO, Co-Founder at Marketplace Universe

Martin Lingens

Martin Lingens

Product Manager at Shopware

Malte Schimmer

Malte Schimmer

Alliance Manager | Technology Partners at shopware AG

Susanne Steinwart

Susanne Steinwart

Senior Channel Partner Manager at PayPal

Joachim Weber

Joachim Weber

Co-CEO at Shopware

Aaron Schaarschmidt

Aaron Schaarschmidt

Group Product Manager at Shopware

Sandra Baethge

Sandra Baethge

Managing Director at IWD market research GmbH

Prof. Dr. Daniela Wiehenbrauk

Prof. Dr. Daniela Wiehenbrauk

Professor at DHBW Heilbronn

Max Burianek

Max Burianek

Head of Commerce Partnerships, TikTok Shop Europe at TikTok Shop

Max Rottenaicher

Max Rottenaicher

Co-Host wieCommerce? Podcast | Country Manager Amerge Germany at wieCommerce? | Amerge

Nate Elliot

Nate Elliott

Principal Analyst, AI at EMARKETER

Raphael Weiser

Raphael Weiser

Senior Media Planner at Deutscher Sparkassen- und Giroverband

Markus Fuchs

Markus Fuchs

Director Business Acceptance at EPI Company SE

Natalie Burba

Natalie Burba

CEO at sandiia GmbH

Anna-Carina Maerz

Anna-Carina Maerz

CX + Commerce Advisor at

Julia Frings

Julia Frings

Senior Projectmanager at IFH KÖLN

Laura Kremer

Laura Kremer

CEO at Kandu GmbH

Dana Nedamalden

Dana Nedamaldeen

Co-Founder & CEO at Neocom

What our partners say:

"Ever since I first got into e-commerce, DMEXCO has been a staple among the annual ‘must-visit events’. The event has established itself over the years and keeps getting better and better every year."

Laura Kremer

Kandu GmbH

"Digitalization in B2B E-Commerce: such a significant industry segment, yet it’s often overlooked in public discussions. At the same time, the rapid developments in B2B e-commerce create exciting opportunities for businesses to successfully transform their operations."

Dr. Kai Hudetz

ECC Köln

"At DMEXCO, we don’t meet our customers through a sales funnel, but face-to-face—
and that’s exactly where the most valuable insights and the best business relationships [...] are forged."

Vera Vujevic

billiger.de

"In a post-cookie, AI-driven world, performance marketing needs more transparency, measurable impact and human control."

René Roth

NexXt Business Performance & Partner Marketing Lounge powered by Oliro

"Marketing, commerce and data collide in Cologne – and so does our ecosystem.
There’s no more efficient stage in Europe for the conversations Pimcore needs to be in."

Dietmar Riesch

Pimcore GmbH

Download further information here
Learn more about the Commerce Summit 2026
Discover everything you need to know about the Commerce Summit and explore how you and your company can get involved. Find all the key information and resources in one place.

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Sales Manager

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