DMEXCO Podcast: Steffen Zeller on Rügenwalder Mühle’s Branding Strategy [GER]
How does a heritage brand stay relevant? Steffen Zeller explains why branding is more important than ever, how Rügenwalder Mühle is rethinking its media strategy, and why creativity is the key to success.
Beyond Checkout: Erik Reintjes on the Future of AI in Ecommerce
Erik Reintjes, CEO of MissPompadour GmbH, gives his take on the buzz around the future of AI in ecommerce: What’s overhyped, what’s underestimated and why true differentiation will hinge on brand identity, data and customer engagement.
AI Controversy at the Spring Festival: Why Munich’s Beer Mug Is So Polarizing
A comment by Verena Gründel on the new Spring Festival beer mug, AI hallucinations, and the question of whether this faux pas is brilliant or just plain weird.
CMO Steffen Zeller on Rügenwalder Mühle’s Bold Marketing
Almost a year after our first conversation, Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, speaks with us about regulatory obstacles, the power of traditional branding, and why transformation always takes courage.
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
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