P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.
Search trends for 2025: Is a new ecosystem emerging?
Online search has changed. Gen Z in particular is increasingly searching on TikTok and Reddit and using AI-powered search with chatbots to find answers to their queries. Which alternatives to Google are taking off, and how can brands position themselves?
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
Accessibility in digital marketing: a new must-have
From summer 2025, digital accessibility will be a requirement for B2C companies operating in the EU. But accessibility also increases reach, improves the UX, and strengthens trust in your brand. So, what’s the key to accessibility in marketing?
Instagram