Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
30.03.2021
Embracing diversity, equity, and inclusion: VICE Media’s Daisy Auger-Dominguez
How far have companies and society come in terms of diversity, equity, and inclusion? Daisy Auger-Dominguez, Chief People Officer at VICE Media Group (VMG), explains how we can champion the movement.
Business
Business
29.03.2021
User experience in online stores: these are the biggest sources of frustration
To be successful in e-commerce, it’s essential to offer a good user experience in your online store. However, customers and brands have surprisingly different views on what the worst bugbears are.
Setting new priorities: the motto of DMEXCO 2021
What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.
Marketing Business
24.03.2021
Social selling e-book: integrating social media into your sales strategy
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.
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