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Marketing & Media Tech & Future of Web
7 hours ago
Your 6 Essential Digital Marketing Trends for 2027
An AI just recommended a product to your target group. But was it your product? In 2027, visibility in AI answers will play a role in determining revenue. Learn about this and five more key digital marketing trends in the DMEXCO 2026 trends report.
DMEXCO Marketing & Media
Verena Gründel (DMEXCO) and Dirk Freytag (BVDW) presented key digital marketing trends on the Center Stage at DMEXCO 2026.
Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
9 hours ago
How One TikTok Comment Earned Ricola 47 Million Views
A spontaneous TikTok comment turned into an award-winning creator campaign. Verena Gründel explores how Ricola and Maraam show why successful brand collaborations require a willingness to give up some control.
DMEXCO Artificial Intelligence
Photo of the VideoDays Awards winners. From left to right: Verena Gründel, Director Brand & Communications at DMEXCO; Fabian Welschoff, Senior Brand Manager at Ricola; creator Maraam; Magnus Folten, Managing Director at WeCreate; and Nina Kirst, Deputy Editor-in-Chief at Campaign Germany.
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Our latest podcasts
DMEXCO Podcast: Chris Jungjohann (Ogilvy) on the Future of Creative Agencies [GER]
07.10.2026
DMEXCO Podcast: OpenAI’s Ads Chief Dave Dugan on advertising in ChatGPT
22.09.2026
DMEXCO Podcast: Omar Piras on the Publisher “Traffic Apocalypse”
16.09.2026
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Marketing & Media Business & Society
Marketing & Media Business & Society
20.10.2026
Agency Trends for 2027: Key Insights from DMEXCO 2026
“What are agencies for?” Kristian Meinken, CEO of pilot Group, asked at DMEXCO 2026. The more routine work AI takes over, the more urgent the question becomes. The key agency trends for 2027 reveal where agencies will create value in the future.
DMEXCO Transformation
A panel of experts at DMEXCO 2026 discusses the top agency trends for 2027.
Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
16.10.2026
Agentic Commerce: Will AI Soon Be Doing Our Shopping?
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
DMEXCO Artificial Intelligence
Portrait of Verena Gründel
Marketing & Media Business & Society
16.10.2026
The Best of DMEXCO 2026: 5 Takeaways for 2027
DMEXCO 2026 provided a clear picture of the trends shaping the future of the digital industry. In our “Best of” guide, we’ve pulled together five key insights shared at DMEXCO and summarized what you need to know as we look ahead to 2027.
DMEXCO
The Center Stage audience at DMEXCO 2026
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