Immersive experiences in marketing
A guest article from Katharina Jäger, Head of Innovation & Technology at the German Association for the Digital Economy (BVDW)
These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
Twitch – marketing pros are tapping into the streaming platform
Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
Gamification – power up your marketing
Things are so much better when they’re fun: gamification lets you level up your marketing and boost interaction and engagement among your customers. We explore two inspiring best cases and walk you through the best gamification elements.
Sports marketing in the 2024 mega sporting year
From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!