Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
The rebranding process: the pitfalls to be avoided
Merely saying the phrase “brand relaunch” sends a chill down the spine of most marketers, and not without reason: rebranding demands great finesse. Marco Zingler, COO and partner at the digital agency “denkwerk,” reveals some strategies.
How brands and advertisers can use TikTok: Stuart Flint, TikTok
How can businesses, brands, and advertisers optimally use TikTok to their advantage? Stuart Flint, VP, Europe, Sales at TikTok provides firsthand tips and valuable insights.
Jobs-to-be-done theory – a great approach for designers
When developing products, the customer should obviously be the focus. However, the value proposition should actually also be taken into account. That is where the jobs-to-be-done theory and a clever change of perspective come in.
Personalized learning: a game changer for individual development possibilities
Optimizing individual learning processes using state-of-the-art technologies: What are the challenges and benefits of personalized learning and what should future-oriented education look like? We explored the digital learning concept.
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