A Deep Dive into AI-Generated Avatars and Virtual Influencers
A new trend has gone viral on social media: AI-generated avatars are everywhere – from Ghibli-style images to Marvel superheroes and action figures. But what are avatars actually? And what opportunities do they open up for marketing?
DMEXCO Podcast: Designer DAvide Colla on technology and creativity
DAvide Colla talks to DMEXCO podcast host Verena Gründel about his creative journey, the interplay between technology and design and his special work with luxury brands.
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
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