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Marketing & Media Tech & Future of Web

5 hours ago

KPI Crisis? 4 Strategies to Increase AI Visibility

Do your reports indicate a dramatic drop in visibility? You’re not alone – zero-click search and AI tools are fundamentally changing search behavior. Discover strategies to boost your AI visibility in a search landscape dominated by LLMs.

Future Business

The image of a person’s eye peering through a hole in a piece of paper symbolizes increased AI visibility.

Resources Business & Society

31.03.2026

Brand Loyalty over Hype: 93% of Germans Prioritize Quality

In 2026, consumers are making more cautious choices. The focus is shifting away from trends toward trust, quality and brand attachment. The DMEXCO Brand Study reveals the factors shaping brand loyalty and how you can tailor your strategy accordingly.

Transformation Consumers

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Tech & Future of Web Marketing & Media Business & Society

Tech & Future of Web Marketing & Media

24.03.2026

A Look Back at SXSW in Austin

I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.

Future Artificial Intelligence

Business & Society Marketing & Media

23.03.2026

CMO Responsibilities in the AI Era: New Skills, Changing Roles

CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.

Transformation Consumers

An image symbolizing marketers navigating complex CMO responsibilities in the AI era

Marketing & Media Business & Society

17.03.2026

Big Event, Small Budget: Win with FIFA World Cup Marketing

In 2026, the biggest spectacle in international soccer heads to the USA, Canada, and Mexico. But with FIFA World Cup marketing, success for brands won’t be decided in North American stadiums, but in the everyday lives of fans in their home markets.

Sports and Gaming Brand & Brand Safety