Stories
Beyond Checkout: Dr. Kai Hudetz on the AI Customer Journey
Rapid advances in the AI customer journey have taken many companies by surprise. Dr. Kai Hudetz from market research and consultancy firm IFH KÖLN explains why GEO is becoming an important new discipline and why trust is the key to success.
DMEXCO Podcast: Michael Komasinski from Criteo on the Future of Commerce Media
How is AI reshaping Commerce Media? Michael Komasinski, CEO of Criteo, explains why brands need to rethink their strategies and what role ChatGPT will play.
Beyond Checkout: Claudia Frese from momox on AI in Recommerce
Claudia Frese, CEO of momox SE, argues that AI tools aren’t the source of real competitive advantage. She explains why data is more important than technology, why the value of customer relationships is growing, and which metric is key in recommerce.
29.06.2026
Voice commerce and AI assistants are transforming purchase decisions. Recommendations increasingly come from a dialogue instead of search results. Brands need to ask themselves how they can remain visible when agents are selecting products.
26.06.2026
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
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