Latest News
1 day ago
How to avoid burnout in the creative process
75 percent of marketers showed marked signs of burnout in the last six months according to Asana CEO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.
Business
Sponsored Episode
14.11.2019
Dr. Jannika Bock (Google) on the interplay between online and offline commerce
Jannika Bock explains how Google helps retailers with knowledge, analysis and advertising.
13.11.2019
Charting the rise of the ‘brandless’ brand
With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?
12.11.2019
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.
08.11.2019
Data to me! – how brands can emancipate themselves with regard to data technology
Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.
07.11.2019
Optimizing local company data on Google and other search engines
The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.
Media
Sponsored Episode
07.11.2019
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?
05.11.2019
The end of the cookie world as we know it
A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.
31.10.2019
#DMEXCO19: facts, figures & pictures
"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.
Instagram
Latest tweets by DMEXCO
Twitter
Upcoming Events
Dreamforce
19.11.2019 - 21.11.2019
19.11.2019 - 21.11.2019
19.11.2019 -
21.11.2019
Digital Marketing World Forum
25.11.2019 - 26.11.2019
25.11.2019 - 26.11.2019
25.11.2019 -
26.11.2019
Data Driven Marketing Conference
26.11.2019 - 27.11.2019
26.11.2019 - 27.11.2019
26.11.2019 -
27.11.2019
AWS re:INVENT
02.12.2019 - 06.12.2019
02.12.2019 - 06.12.2019
02.12.2019 -
06.12.2019