Cognitive marketing: boost your B2B marketing
Emotions play a key role not only in B2C sales, but in B2B sales as well. Read on to find out how you can benefit from this state of affairs using clever cognitive marketing.
The 3 most powerful motivational TED Talks
Is your mood at rock bottom or frustration eating you up? These three TED Talks let you in on how to get back your motivation and positivity and turn even setbacks and crises into something good. Let’s get started!
Female Founder Initiative – for more women in the tech industry
Tech startups are spreading like wildfire, but if you look closer, one thing stands out: it’s mainly men who are igniting the flame. The Female Founder Initiative wants to change that.
10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
