Stories
22 minutes ago
A spontaneous TikTok comment turned into an award-winning creator campaign. Verena Gründel explores how Ricola and Maraam show why successful brand collaborations require a willingness to give up some control.
Ecommerce Trends for 2027: The Key Insights from DMEXCO 2026
Who will decide what to buy tomorrow? Buying triggers increasingly stem from social feeds and AI assistants, while AI shopping agents handle some purchases entirely. Here we share six ecommerce trends from DMEXCO 2026 to get you excited for 2027.
16.10.2026
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
Tech Trends for 2027: Key Insights from DMEXCO 2026
AI is becoming a core part of business infrastructure, AI agents are emerging as the new players in commerce, and data will prove critical to success – at DMEXCO 2026, experts discussed the tech trends set to define 2027. Here are our top five!
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