Insight Out: Marketing at the Douglas Group
The Douglas Group is one of the leading players in the European e-commerce market for premium beauty products. Executive Vice President Group Marketing Rik Strubel explains his vision of future-proof marketing that has the power to shape society.
The vast majority of AI initiatives will fail
Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.
28.11.2025
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
27.11.2025
2025 paved the way for bold strategic marketing. 2026 is going to be about acting smart. We look ahead to next year and present the opportunities as well as the risks – and reveal five practical smart moves.
19.11.2025
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
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