Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
Diversity in marketing: Why ignorance is harmful
A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.
2 days ago
A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.
Behavioral Design: Nudging or Manipulation in Marketing?
Is behavioral design smart UX or manipulation? The debate surrounding dark patterns shows that performance isn’t the only issue at stake – acting responsibly matters too. The position you take will shape your marketing strategy.
The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
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