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DMEXCO Podcast [GER]: CEO Max Klemmer on the brand transformation at Miss Germany
How do you transform a brand with almost 100 years of tradition? Max Klemmer tells our host Verena Gründel in the DMEXCO podcast how he is redesigning and establishing Brand Miss Germany.
Immersive experiences in marketing
A guest article from Katharina Jäger, Head of Innovation & Technology at the German Association for the Digital Economy (BVDW)
Twitch – marketing pros are tapping into the streaming platform
Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
Gamification – power up your marketing
Things are so much better when they’re fun: gamification lets you level up your marketing and boost interaction and engagement among your customers. We explore two inspiring best cases and walk you through the best gamification elements.