Talent Development in Marketing: Why Real-World Cases Matter More Than AI
AI is changing the pace at which marketing is created. Young marketers don’t learn through increased output, but through real-world decisions, challenges, and case studies. Why talent development today needs real conversations and authentic content, rather than yet more tools.
Social Media Schau: Episode 6 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond?
Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
2026 Marks the Next Stage of AI Transformation
Recent years have focused on experimentation – now it’s time to take the next step toward AI transformation. The motto for DMEXCO 2026 is “Scaling Intelligence.” So, how can companies gain operational added value from artificial intelligence?
AI Use in Business: From Pilot Project to Business Impact
Although launched with high hopes, AI initiatives often end up as isolated pilots that make no measurable impact. But AI use in business rarely fails due to the technology, rather because of a lack of integration into teams and existing processes.
Beyond Checkout: Tim Böker on the Future of Ecommerce
Tim Böker, CEO of Gartenhaus.com, on the future of ecommerce and how AI is fundamentally transforming processes and why profitability is emerging as the key KPI when the rules of the game in the market are shifting.
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