Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.

What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.

Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.

The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.

Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?

Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.

Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.

AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.