Audio branding: the sounds that make a brand unforgettable
The world is getting louder and louder – podcasts, voice-activated assistants and digital soundscapes are becoming commonplace in our everyday lives. How can you use targeted sonic branding to make your product stand out above the noise?
DMEXCO Podcast: Arielle Garcia, COO of Check My Ads, on Ad Fraud and Transparency
COO Arielle Garcia joins host Verena Gründel on the DMEXCO Podcast to discuss ad fraud, lack of transparency, and how companies can use their advertising budgets more effectively and ethically.
H2H marketing in the age of AI
Processes are being automated; efficiency and data analysis are reaching new heights. But one thing is clear: Authenticity and human connection are more important than ever before in the age of AI. Human-to-human (H2H) marketing has a crucial role to play in this.
Meta and the Moral Dilemma: Are Advertisers Ready to Leave?
Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.
DMEXCO Column: New Opportunities for the Digital Economy
A DMEXCO Column by Dirk Freytag, President of the German Association for the Digital Economy (BVDW)
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