What’s Next, Agencies? [GER]: Tommy Gmür, CEO @ DRAVT, on modern sports marketing
In the "What's Next, Agencies?” podcast, Tommy Gmür, CEO of DRAVT, talks to host Kim Alexandra Notz about contemporary sports marketing and the work of DRAVT as a creative hub. This podcast episode is in German.
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
DMEXCO Podcast [GER]: Christine Nieland, CEO of Chefkoch GmbH, on AI and Food Trends
Chefkoch CEO Christine Nieland talks to host Verena Gründel in the DMEXCO podcast about the digital transformation at Chefkoch, the influence of AI, new subscription models, and trends in the food industry. This podcast episode is in German.
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
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