DMEXCO podcast: how SAP is shaping its future with culture and AI
What happens when a global company like SAP undergoes an extensive transformation? Kerstin Köder, CMO for Middle and Eastern Europe at SAP, reveals all in the DMEXCO podcast hosted by Verena Gründel.
DMEXCO survey: AI chatbots taking market share from traditional search engines
Increasing numbers of Germans are using AI-based chatbots when searching for information online. This is in addition to or instead of traditional search engines. Marketing and communications professionals are especially likely to use AI-based search tools. At the same time, marketers are taking increasing measures to improve the visibility of their brands on ChatGPT and the like.
10.09.2024
A guest article by Rasmus Giese, CEO of United Internet Media (UIM)
DMEXCO Podcast: AI and networking at DMEXCO 2024
In our latest podcast, Verena Gründel reveals with experts such as Thomas Mosch, Dirk Freytag and Céline Flores Willers why AI will be the key topic and how you can perfect your networking strategies.
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