Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
Ambush marketing: capitalizing on mega-events like EURO 2024
The 2024 European soccer championships will draw droves of people to the stadiums and screens. However, the fierce competition will extend beyond the playing field – and ambush marketing is the ultimate tactic for companies to leverage the hype.
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DMEXCO podcast with Maike Abel: rethinking marketing management
Managing 47 brands and 500 marketing campaigns at the same time – is that even possible? You bet! In the latest DMEXCO podcast episode, Maike Abel from Nestlé reveals more. So, put on your headphones and tune in! This podcast episode is in German.
BVDW initiative: Your data has the power to make a difference!
A guest article by Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW)
DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers behind it.
The future of TV: El Dorado for marketers
Imagine a situation where your ads reach precisely the people you’re targeting. Streaming services make it possible! Let’s look into the future of TV.
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