How Bot Traffic Distorts Demand, Marketing Data and Prices
The Imperva Bad Bot Report 2025 finds that 51 percent of web activity is automated, with 37 percent generated by malicious bots. Bot traffic distorts marketing KPIs, media budgets and pricing algorithms, compromising the data used in many decisions.
Big Event, Small Budget: Win with FIFA World Cup Marketing
In 2026, the biggest spectacle in international soccer heads to the USA, Canada, and Mexico. But with FIFA World Cup marketing, success for brands won’t be decided in North American stadiums, but in the everyday lives of fans in their home markets.
Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
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