Latest News
3 days ago
Sustainable start-ups: Can climate protection and business work in combination?
Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.
3 days ago
Harley Finkelstein on Shopify’s success and future
Shopify's COO on the special features of the shop system and his plans for the European market.
09.10.2019
What role does personalization play in content commerce?
Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.
07.10.2019
YouTube as a podcast platform?
More and more audio makers are using the world's largest video platform. With success.
02.10.2019
Marius Rausch on the Future of Addressable TV and the Transparency and Consent Framework
Xandrs VP Central Europe Marius Rausch on the consequences of digital transformation on TV.
01.10.2019
Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
30.09.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
27.09.2019
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
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