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Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
18.10.2019
Focus has to be placed on experience – how ArtNight is bringing people out of virtuality
With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.
17.10.2019
Cameron-James Wilson on Shudu and the digital model trend
The creator of the first virtual supermodel speaks about beauty in the digital world.
15.10.2019
How to be among the top results of near-me searches
No matter how much budget is available: there are possibilities and tools
11.10.2019
Sustainable start-ups: Can climate protection and business work in combination?
Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.
10.10.2019
Harley Finkelstein on Shopify’s success and future
Shopify's COO on the special features of the shop system and his plans for the European market.
09.10.2019
What role does personalization play in content commerce?
Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.
07.10.2019
YouTube as a podcast platform?
More and more audio makers are using the world's largest video platform. With success.
02.10.2019
Marius Rausch on the Future of Addressable TV and the Transparency and Consent Framework
Xandrs VP Central Europe Marius Rausch on the consequences of digital transformation on TV.
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23.10.2019 - 24.10.2019
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29.10.2019 - 30.10.2019
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03.11.2019 - 05.11.2019
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05.11.2019