Stories
Media Trends for 2027: Key Insights from DMEXCO 2026
Retail media is breaking out of its silo, AI is taking on more and more tasks, and even the value of an impression is now up for debate. At DMEXCO 2026, the industry discussed which media trends will shape the coming year.
DMEXCO Podcast: Chris Jungjohann (Ogilvy) on the Future of Creative Agencies [GER]
Will AI make creative agencies obsolete or turn human creativity into an even bigger competitive advantage? Verena Gründel discusses this with Ogilvy Group Germany CEO Chris Jungjohann.
DMEXCO Is Growing: More Brands, More Relevance, More Commerce
With over 40,000 attendees, more than 700 partners – including 100 agencies – across 10 percent more exhibition space, and approximately 1,000 speakers delivering more than 230 hours of content on 17 stages, DMEXCO 2026 was once again the premier gathering of the digital economy in Europe.
25.09.2026
Respect! Rarely have we seen so many visitors in the halls, at the stages, and at the booths this early in the morning. Here are our highlights from Day 2.
24.09.2026
“Scaling Intelligence” is the theme of DMEXCO, and Day 1 made one thing clear: Scaling AI isn’t just about using more tools. What really matters is data, new workflows, and people who can turn technology into real value.
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