Stories
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
3 days ago
Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them.
09.09.2026
From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.
DMEXCO Podcast: Laura Rathai, VP Marketing at Hyundai Motor Europe, on Brand Building
How do you fundamentally change brand perception? Laura Rathai, Vice President Marketing at Hyundai Motor Europe, reveals how Hyundai transformed into a global design and technology brand.
Social Media Schau: Episode 23 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
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