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DMEXCO Podcast: OpenAI’s Ads Chief Dave Dugan on advertising in ChatGPT
How do you build advertising for ChatGPT from the ground up? Dave Dugan, Head of Global Ads Solutions, shares exclusive insights into OpenAI’s new advertising business on the DMEXCO Podcast.
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
11.09.2026
Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them.
11.09.2026
Commerce talk doesn’t just happen on the stages at DMEXCO. The ecommerce community will gather in the DMEXCO Commerce Lounge to discuss the topics that are currently driving digital commerce and make new contacts.
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