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Resources Business & Society
10 hours ago
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
Transformation Consumers
Graphic illustrating multiple channels that are interconnected in a business with an omnichannel strategy.
Marketing & Media Business & Society
Marketing & Media Business & Society
20.02.2026
Brand strategy instead of discount wars at IKEA
IKEA wins the German Marketing Award 2026. Verena Gründel explains why the furniture company is clearly outperforming its competitors with its consistency and omnichannel strategy.
Brand & Brand Safety E-Commerce
Portrait of Verena Gründel
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Our latest podcasts
DMEXCO Podcast: How Agentic AI Is Redefining Commerce—with Deann Evans
10.02.2026
DMEXCO Podcast: Andrea Lederer on Digital Transformation at Weleda
27.01.2026
DMEXCO Podcast: Steffen Braun (Civey) on marketing without a black box [GER]
18.11.2025
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Business & Society Tech & Future of Web
Business & Society Tech & Future of Web
19.02.2026
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
DMEXCO Column Transformation
Portrait of Thilo Kölzer
Business & Society Marketing & Media
17.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
Transformation Consumers
A graphic representing the hyper-personalization of a user profile
Marketing & Media Tech & Future of Web
Marketing & Media Tech & Future of Web
16.02.2026
Why Good UX Design Is an Essential Driver of Business Growth
Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.
E-Commerce Creativity & Design
A photo of a diverse group of smiling people represents a positive response to good UX design.
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