DMEXCO 2026: How to Identify Your Program Highlights
Which sessions are your must-sees at DMEXCO 2026? Our guide outlines key topics that will be explored by 11 summits, over 1,000 speakers, and 220+ hours of program content.
Sycophancy: Why Your Chatbot Loves to Agree With You
Your chatbot understands you, validates you, and knows what you like. But that closeness can become a problem. Verena Gründel on AI sycophancy—and why it matters for marketing.
Social Media Schau: Episode 22 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
AI Trust: New Standards For The AI Era
A DMEXCO column by Evgeny Popov on AI trust: If AI can understand context, infer meaning, and act autonomously, do we still need standards? The answer may be more complex than it seems.
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
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