Yes to diversity marketing, no to social washing
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.
Cybersecurity: Security at the Edge Must be an Integral Part of Companies’ Defense-in-Depth Mentality
Margaret Arakawa, CMO of edge cloud provider Fastly, explains how companies can and should respond to challenges posed by evolving methods of cyberattack.
The Microsoft Inclusive Tech Lab: a fresh take on inclusion
To make its products more accessible to people with disabilities, Microsoft has set up an Inclusive Tech Lab. We explore the initiative and show what other companies can learn from it.
25 effective social media marketing tips
Wanting to boost your company’s visibility and working on a social media strategy? We have 25 marketing tips for you to incorporate straight into your planning!
Discord – messenger, chatroom, and community network all rolled into one
Discord is a successful network that has attracted more than 150 million monthly users since its launch in 2015. We explore the community platform’s success model, along with its potential risks.
