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Business

12.11.2019

Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”

The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.

Brand Data & Analytics

Business

08.11.2019

Data to me! – how brands can emancipate themselves with regard to data technology

Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.

Brand E-Commerce

Marketing

07.11.2019

Optimizing local company data on Google and other search engines

The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.

Brand Corporate

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Media

Sponsored Episode

07.11.2019

Alexander Präkelt from Google speaks about YouTube in brand communication

YouTube reaches 45 million adults a month in Germany. How can brands benefit?

Video Online Advertising

Technology

05.11.2019

The end of the cookie world as we know it

A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.

Brand E-Commerce

Expo

31.10.2019

#DMEXCO19: facts, figures & pictures

"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.

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