DMEXCO - Digital Marketing Exposition & Conference

Agencies | Commerce | Tech | Media

DMEXCO is Europe’s leading digital marketing & tech event. Be part of it!
September 23 & 24, 2026, in Cologne!

Exhibitor registration 2026 Highlights 2025

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DMEXCO Transformation Artificial Intelligence Brand & Brand Safety Consumers E-Commerce Content Social Future Data & Analytics Online Advertising Business Technology Leadership

Marketing & Media Business & Society Tech & Future of Web

Marketing & Media Business & Society

7 hours ago

From the Attention Economy to the Trust Economy

Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.

DMEXCO Business

Business & Society Marketing & Media

8 hours ago

The 50+ Market: Tap into the Largest Growth Market in Ecommerce

Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.

Future Business

The 50+ market is not to be ignored: An older man with a gray beard and wearing a blue suit lowers his sunglasses.

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Marketing & Media

3 days ago

Social Media Schau: Episode 14 [GER]

What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.

Business Content

Social Media Schau: Hosts Verena Gründel and Nemo Tronnier

Business & Society Tech & Future of Web Marketing & Media

Business & Society Tech & Future of Web

20.07.2026

Shopping Events: Why Experiences Are Transforming Ecommerce

Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.

Business E-Commerce

Pins in a calendar symbolize the huge number of shopping events taking place in 2026.

Marketing & Media Business & Society Tech & Future of Web

Marketing & Media Business & Society

17.07.2026

Can the European Media Marketplace Break the Platform Monopoly?

Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms?