The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Four marketing experts give their personal strategy recommendations.

The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.

The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.

Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.

Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?

How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.

COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.