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Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
2 hours ago
7 Surprising Social Media Facts from the Digital 2027 Report
Verena Gründel comments on the most unexpected findings of the new Digital 2027 Global Overview Report.
Business Social
Portrait of Verena Gründel
Marketing & Media Tech & Future of Web
02.11.2026
Your 6 Essential Digital Marketing Trends for 2027
An AI just recommended a product to your target group. But was it your product? In 2027, visibility in AI answers will play a role in determining revenue. Learn about this and five more key digital marketing trends in the DMEXCO 2026 trends report.
DMEXCO Marketing & Media
Verena Gründel (DMEXCO) and Dirk Freytag (BVDW) presented key digital marketing trends on the Center Stage at DMEXCO 2026.
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Marketing & Media Business & Society
Marketing & Media Business & Society
22.10.2026
Ecommerce Trends for 2027: The Key Insights from DMEXCO 2026
Who will decide what to buy tomorrow? Buying triggers increasingly stem from social feeds and AI assistants, while AI shopping agents handle some purchases entirely. Here we share six ecommerce trends from DMEXCO 2026 to get you excited for 2027.
DMEXCO E-Commerce
Ecommerce trends and the industry’s future were discussed on the Commerce Stage and in the Commerce Lounge at DMEXCO 2026.
Marketing & Media Business & Society
Marketing & Media Business & Society
20.10.2026
Agency Trends for 2027: Key Insights from DMEXCO 2026
“What are agencies for?” Kristian Meinken, CEO of pilot Group, asked at DMEXCO 2026. The more routine work AI takes over, the more urgent the question becomes. The key agency trends for 2027 reveal where agencies will create value in the future.
DMEXCO Transformation
A panel of experts at DMEXCO 2026 discusses the top agency trends for 2027.
Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
16.10.2026
Agentic Commerce: Will AI Soon Be Doing Our Shopping?
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
DMEXCO Artificial Intelligence
Portrait of Verena Gründel
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