DMEXCO - Digital Marketing Exposition & Conference

With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.

AI and brand building – where companies will be setting their marketing priorities in the coming year

People working in the digital economy are happy in their industry and believe it has a promising future. This is the finding of a recent Civey study conducted on behalf of the German Association for the Digital Economy (BVDW) and DMEXCO. The results clearly show why the digital economy is regarded as one of Germany’s most attractive industries from an employment perspective.