DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers
With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.
Day 2 of DMEXCO 2024: Innovation in the Fast Lane!
On Day 2 of DMEXCO 2024, the CMO Summit stood out as a central highlight, attracting numerous marketing experts. Inspiring discussions, innovative solutions, and intensive networking with digital professionals shaped the event. Ready for more insights?
Day 1 of DMEXCO 2024: We are Prompting the Future!
On the first day of DMEXCO 2024, the industry's innovative strength was evident everywhere: packed halls and full sessions demonstrated the importance of professional exchange and networking, especially in challenging times.
BVDW x DMEXCO survey – Before DMEXCO 2024: the digital economy is the work-place of the future
People working in the digital economy are happy in their industry and believe it has a promising future. This is the finding of a recent Civey study conducted on behalf of the German Association for the Digital Economy (BVDW) and DMEXCO. The results clearly show why the digital economy is regarded as one of Germany’s most attractive industries from an employment perspective.
DMEXCO podcast: how SAP is shaping its future with culture and AI
What happens when a global company like SAP undergoes an extensive transformation? Kerstin Köder, CMO for Middle and Eastern Europe at SAP, reveals all in the DMEXCO podcast hosted by Verena Gründel.
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