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9 hours ago
AI, new business models, and economic pressure are reshaping the digital economy. Yet Verena Gründel's biggest takeaway from DMEXCO 2026 was something else: energy, optimism, and a real desire to drive change.
DMEXCO Is Growing: More Brands, More Relevance, More Commerce
With over 40,000 attendees, more than 700 partners – including 100 agencies – across 10 percent more exhibition space, and approximately 1,000 speakers delivering more than 230 hours of content on 17 stages, DMEXCO 2026 was once again the premier gathering of the digital economy in Europe.
24.09.2026
“Scaling Intelligence” is the theme of DMEXCO, and Day 1 made one thing clear: Scaling AI isn’t just about using more tools. What really matters is data, new workflows, and people who can turn technology into real value.
DMEXCO Podcast: OpenAI’s Ads Chief Dave Dugan on advertising in ChatGPT
How do you build advertising for ChatGPT from the ground up? Dave Dugan, Head of Global Ads Solutions, shares exclusive insights into OpenAI’s new advertising business on the DMEXCO Podcast.
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
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