Secrets of Success: 14 Top Conversion Hacks from Industry Leaders
In 2024, the DMEXCO Podcast once again hosted the who’s who of the international marketing scene. We asked all our guests one pivotal question: What’s your personal conversion hack? Here are 14 game-changing hacks from the likes of Nestlé’s CMO, Google’s VP of Search, Quantcast’s CEOs, SAP’s CMO, and many more. Get inspired and discover how to turn these hacks into your own success!
How businesses select marketing providers: insights from new study
Understanding corporate strategy: How do businesses select marketing service providers? And who decides which provider is awarded the contract? Read on to discover the valuable insights from a recent marketing study by the BVDW.
Green loyalty: how sustainability can boost customer retention
Sustainable business concepts for long-term loyalty. Read on to discover how companies can use sustainability to strengthen brand loyalty among their customers.
AI humans study: consumers open to innovation
The WongDoody agency and Professor Stephen Schuster presented a fascinating study about AI humans at #DMEXCO24. We caught up with Bianca Mack from WongDoody to find out how people responded to the study and what results she found surprising.
DMEXCO Column: Retail Media – 5 key takeaways from DMEXCO 2024 you can’t miss
A DMEXCO Column by Corinna Hohenleitner, Vice President of the German Association for the Digital Economy (BVDW) e. V.
Instagram
Follow
