Realignment of DMEXCO as of 2024
Dominik Matyka, Chief Advisor of DMEXCO since 2018, is ending his activities in December 2023.
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
How ad fraud damages companies and the environment
Marketers can deliver ads with high precision nowadays. However, fraudsters are undermining this progress. Ad fraud generates artificial traffic, negatively impacting advertising companies – and the environment at the same time.
Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
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