Beyond Checkout: Success in the AI Era with Bastian Siebers
Bastian Siebers, CEO of flaconi, reveals the key to top retention rates and discusses the role played by traditional ecommerce principles and skills in the AI era.
Social Media Schau: Episode 8 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
01.06.2026
Too much focus on performance, unfiltered AI content, or chasing every trend: many marketing mistakes happen when proven principles are pushed to the sidelines. Verena Gründel knows the five “don’ts” you should avoid.
Scalable at Last: Virtual Try-On in Ecommerce
Thanks to AI, virtual try-on (VTO) tech is taking the fashion world by storm, boosting conversions and minimizing returns. How is this development impacting the industry? And what can other sectors learn from it?
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