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In today’s society, social media has become a permanent fixture of modern life. It is mainly used for communication and connects people all over the world. The emphasis is on the word “social” because this digital form of interaction lives off ...
Instagram marketing: 5 tips on how brands can use it to attract more attention
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
The LinkedIn Social Selling Index (SSI): just a marketing ploy or a useful KPI?
With its SSI, LinkedIn wants to provide its own metric for making social selling success measurable. Is the LinkedIn Social Selling Index really a useful benchmark for measuring your success or merely an advertising gimmick?
Social selling tools, channels, & KPIs: make your success measurable
Do you want to embark on your social selling journey but don’t know where to start? Are you wondering which channel is right for you, what KPIs will best measure your strategy’s success, and whether there are social selling tools to help?
Social sellers wanted: How to establish authentic problem solvers
To establish social selling in your company, you need social sellers above all else. Who is the ideal candidate for this role and what factors do you need to consider when introducing social selling? We have 7 tips to get you started!
Intelligently merging social selling and marketing activities
As social selling becomes a popular sales concept, more and more sales channels are finding their way onto social networks. To successfully implement this strategy, social selling and marketing must be closely harmonized with one another.
Social selling: buzzword or success formula?
As a sales concept on social media, social selling promises to open new doors to customers and make sales processes more effective. What’s behind the trend and what opportunities does it present, especially in coronavirus times?
Governing on Twitter and others: social media as a political communication form
More and more politicians are communicating via social media channels. What opportunities and risks does that mean for political communication? We present a few examples!