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Social

In today’s society, social media has become a permanent fixture of modern life. It is mainly used for communication and connects people all over the world. The emphasis is on the word “social” because this digital form of interaction lives off ...
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5 groundbreaking campaigns promoting mental health
Can advertising campaigns open up and encourage dialogue about mental health? Yes, they can – and they are doing it in some very innovative ways. Read on for five examples of successful campaigns aiming to raise awareness of mental health.
YouTube: 2022 has multiple new features in store
Listen up, content creators! A range of new YouTube features are planned for 2022. Read on to find out what’s changing and what features and formats creators can look forward to!
Adidas celebrates diversity and shows bare breasts
Adidas recently caused a stir with an ad campaign for sports bras. Why? Instead of using images of the new bras, the sports gear giant opted for bare breasts. Adidas’s intention was to promote diversity and body positivity.
Ann-Katrin Schmitz, what can B2B companies learn from influencers?
Influencers are becoming increasingly important in marketing. We interviewed Ann-Katrin Schmitz to find out what B2B companies can learn from personal brands.
Here’s everything that’s changing on Instagram in 2022
2022 will be a significant year for Instagram. After Mark Zuckerberg’s image platform recently came under fire, Meta now wants to implement some changes to lighten the mood and get back on people’s good side.
B2B influencers: what should companies learn from personal brands?
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
Community marketing: Satisfied customers are the best form of advertising
Community marketing allows customers to engage with existing and potential customers. If you want a platform to create your own network, there are plenty to choose from. Our story explains how and why using them will deliver success.
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
Instagram’s 2022 Predictive Trend Report: What drives Gen Z
TikTok is giving Instagram stiff competition, and is taking Generation Z by storm. The report on future changes to Instagram should especially convince the platform’s young, opinionated users.
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.