Posts under the Topic:
Social
17.01.2020
7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
23.12.2019
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
26.11.2019
Come out, come out, wherever you are: how hidden Instagram like counts could affect your marketing
The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.
24.10.2019
Why you should consider using influencer marketing on LinkedIn
The business network LinkedIn is in a state of dynamic development. B2B marketing is the name of the game here, not least due to the numerous B2B influencers it has to offer, who have extensive reach. But how does the business that has been ascribed to the B2C market for so long work on LinkedIn? And what does the future hold for the network?
10.10.2019
Harley Finkelstein on Shopify’s success and future
Shopify's COO on the special features of the shop system and his plans for the European market.
27.06.2019
Matthias Mehner: Messenger marketing and the future of customer communication
Messengers enable conversational marketing on a grand scale. What do brands need to know now?
24.05.2019
Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
23.05.2019
Xing: the unbreakable network made in Germany
One of the oldest platforms boasts impressive results.
20.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
16.05.2019
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.