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In today’s society, social media has become a permanent fixture of modern life. It is mainly used for communication and connects people all over the world. The emphasis is on the word “social” because this digital form of interaction lives off ...
DMEXCO marketing precap part 6: Social media marketing trends for 2021
The social media marketing trends for 2021 have been shaped by changing user behavior, new developments in technology, an expanded user base and – last but not least – the ongoing coronavirus pandemic. These are the trends to be aware of!
Instagram for B2B companies: practical tips for a successful presence
Nowadays, it’s not just platforms like LinkedIn and Xing that are essential for B2B communication. More and more companies are also using Instagram as a B2B marketing channel. Read here how Instagram can help you step up your B2B business.
DMEXCO marketing precap part 4: content marketing trends of 2021
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.
Why social media should be incorporated into your business development
Social media is becoming increasingly important. Direct communication with existing and prospective customers along with lots of other plus points make it a success factor for business development. Find out more in this article.
Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
Purpose-driven influencers: how can marketers use the meaningfulness trend?
Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.
7 strategies for small and medium-sized enterprises to increase their brand awareness
Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.