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E-Commerce

E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online trade is increasingly outstripping brick-and-mortar retailing. In addition to the major core industries, segments such as health and we...
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Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
Amazon Marketing Cloud: What Advertisers Should Know
The Amazon Ads team is pushing a new ad tech product to market, Amazon Marketing Cloud (AMC), that will allow advertisers to evaluate and optimize their investments in Amazon advertising campaigns in a whole new way, regardless of channel.
Returns management – why complaints can be a success factor for you
Another customer has complained? That might be frustrating, but it’s not the end of the world. If your returns management is handled cleverly, you’ll surprise your customers and gain new fans for your brand. Our checklist explains all!
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.
Target group analysis: How to avoid target group conflicts on your website
Can you reach several target groups with just one website? We give tips on target group analysis, and we talk to Jasmin Fayad and Alexander Ginter from ui/deation and Paul Zentner from schoene neue kinder GmbH about target group conflicts.
Commerce media – the key to success for digital advertising
Commerce media promises to take digital advertising to a whole new level, but what does the term actually mean? We asked Corinna Hohenleitner from Criteo. Read on to find out her views on the potential offered by commerce media.
Seamless customer experience with a digital experience platform
Digital experience platform (DXP) – this new term is finding favour among marketers. DXP is on everyone's lips, especially when it comes to optimising the customer experience. But what makes a DXP? And why should companies use one?
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.