Posts under the Topic:
E-commerce
E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online trade is increasingly outstripping brick-and-mortar retailing. In addition to the major core industries, segments such as health and we...
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14.01.2020
Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
23.12.2019
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
20.12.2019
The mere-exposure effect – Why content marketing works
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
03.12.2019
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
22.11.2019
Black Friday & Cyber Monday 2019: what you need to know
On 29 November 2019, Black Friday will once again take over the market. As every year on the fourth Friday in November - the day after Thanksgiving - retailers will be enticing customers with attractive discounts. This applies to everything from clothing and cosmetics to electronics and household goods. In almost every product group, items are offered at reduced prices.
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14.11.2019
Dr. Jannika Bock (Google) on the interplay between online and offline commerce
Jannika Bock explains how Google helps retailers with knowledge, analysis and advertising.
12.11.2019
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.
08.11.2019
Data to me! – how brands can emancipate themselves with regard to data technology
Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.
05.11.2019
The end of the cookie world as we know it
A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.
10.10.2019
Harley Finkelstein on Shopify’s success and future
Shopify's COO on the special features of the shop system and his plans for the European market.