Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.

Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.

Of images, bullet points and descriptions: Consistent data optimization ultimately boosts sales.

The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.

Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.

Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.