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E-commerce

E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online trade is increasingly outstripping brick-and-mortar retailing. In addition to the major core industries, segments such as health and we...
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From advertising to accounting and more: 4 practical tools for Amazon merchants
As the saying goes, “trade is change”, and it is especially true for giant online sales channels like Amazon. Useful tools designed for Amazon merchants will help you set up your business perfectly and get better results.
Customer experience in 5G: new perspectives for m-commerce and IoT?
The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.
Resources Marketing
22.04.2020
White paper: Intelligent online marketing in times of Covid-19
The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.
Marketing
Marketing
16.04.2020
The 7 deadly sins in influencer marketing – These are the mistakes to avoid
Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.
Added value or gimmick? Augmented reality in e-commerce
Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?
Resources Marketing
24.03.2020
Guide: How to use Snapchat advertising for your eCommerce
Especially in times of the crisis of the coronavirus, the focus is increasingly turning to eCommerce. Use our free guide to learn how to make the most of Snapchat for your online business.
12.03.2020
Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
Resources
10.03.2020
Successful A/B testing in e-commerce: Why precise hypotheses are important
A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.
Future
Future
06.03.2020
3 tips for voice search in eCommerce: How to get your store voice search-ready
Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.
Marketing
Marketing
28.02.2020
How agencies optimize your collaborations with influencers
New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.