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E-Commerce

E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online trade is increasingly outstripping brick-and-mortar retailing. In addition to the major core industries, segments such as health and we...
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LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
Remote selling – follow our expert guide and become a star sales professional
Just as Zoom, Teams, and other platforms have taken over our home offices in recent months, digital sales technology has also gradually conquered the sales and B2B segments. Our guide will help you master the tips & tricks you need to know.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
The right way to apologize to customers
You've made a mistake that has impacted your customers, so you need a crisis management plan – and fast. An honest apology can work wonders and may even boost customer loyalty.
Marketing & Media
29.07.2021
Guide: How to create attractive product descriptions
Good product texts are essential for a successful online store. Our guide explains how to create product descriptions with that "wow" effect.
The most common SEO mistakes – and how to avoid them
SEO is the key to staying ahead of the competition on the Internet. But if your website is epically failing to rank, you’re probably making one of these five SEO mistakes. We tell you what you need to watch out for!
Getting started with e-commerce advertising: which channels actually pay off?
If companies want to stay visible amid the fierce online competition, they should start now when it comes to e-commerce advertising. Teodora Gavriluț from Creatopy let us in on which platforms offer maximum potential for success.
Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
Creating second-to-none services – using service design
Service design is all about the professional development of service processes. UX expert Marcus Völkel from interactive tools gives us an intriguing overview of the agile method.
Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.