Posts under the Topic:

E-Commerce

E-commerce is thriving. Especially in the consumer electronics, fashion, and home and living sectors, online trade is increasingly outstripping brick-and-mortar retailing. In addition to the major core industries, segments such as health and wellness, FMCG (fast-moving consumer goods), and hobbies and leisure are catching up. This means big opportunities for retailers and brands that can target the right consumers online with an effective strategy. E-commerce professionals and marketers will find the latest e-commerce news, analysis and trends in our stories, which cover everything from personalization and omni-channel strategies to shop systems.

End of the road for brick-and-mortar?

People buy from people – and even e-commerce can’t defy this sales mantra. Online retailers with brick-and-mortar DNA are posting the strongest e-commerce growth. Online and offline obviously go hand in hand and can be mutually beneficial. Online advertising in brick-and-mortar retailing can boost sales through the ROPO (research online, purchase offline) effect, while the growth in marketplaces can also complement brick-and-mortar trade. Instead of silo thinking, e-commerce providers should look at the big picture of how their customers get information and purchase, in-store and online. Whether online retailers can reach their target group, optimize funnels and personalize content in the best possible way depends in no small part on the e-commerce system.

E-commerce shop systems spread their wings

From specialist brick-and-mortar businesses through to pure-play Internet retailers, a good shop system is essential for e-commerce success. Many solutions, large and small, are now available. If you want to run an e-commerce shop alongside your website, then you can get started with a shop plugin such as WooCommerce for WordPress. Large professional sellers benefit the most from an on-premise shop system. For everyone in between, either a SaaS solution such as Shopify or an open source shop system such as Shopware or Magento are useful. Which e-commerce system fits depends mainly on the online retailer’s (sales) targets.

Online marketplaces gaining in e-commerce share

eBay, Real, Hood, Amazon and Rakuten – online marketplaces are exerting increasing pressure on conventional e-commerce webstores. Pure-play Internet retailers, i.e. merchants without a brick-and-mortar presence, are especially losing market share to marketplaces. Amazon and eBay are also establishing themselves as price comparison websites, which is giving them a further competitive advantage over pure players. According to industry speculation, Amazon’s share of online retailing in Germany accounts for more than a quarter of e-commerce sales. However, the shopping giant does not release precise figures. With the triumphant advance of marketplaces, online advertising is also experiencing a bit of a renaissance. Amazon Advertising, Amazon’s advertising division, is already generating billions in sales.

The future is digital and mobile

The digitalization of retailing has only just begun. In many industries, e-commerce accounts for less than half of retail sales – offering billions in potential growth. With the establishment of 5G connectivity, e-commerce is increasingly moving to mobile devices. Platforms such as the app from American company Wish are trying to redefine online shopping for cellphones and make it even more attractive. Online retailers have to promote and develop the necessary digital knowledge in-house if they are to survive in a changing market.

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Technology Future

3 days ago

That’s why the Internet of Things needs artificial intelligence

Artificial intelligence can revolutionize the Internet of Things. Both technologies have already been well-known phenomena of the digital age for years, but they can only reach their full potential when combined.

AI E-Commerce

Future Marketing

16.10.2020

Retailtainment – the future of e-commerce?

The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.

E-Commerce Digital Creativity

Retailtainment can optimize the buying experience on a long-lasting basis.

Expo Marketing

22.09.2020

Personalization principles for the “new normal”

As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind. For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.

Personalization E-Commerce

$AB Tasty give the master class \$

Future Technology Expo

Future Technology

18.09.2020

Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy

“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.

E-Commerce Politics

Marcos Raiser do Ó believes that there is still a lot of untapped potential in the European Internet economy.

Future

18.08.2020

Will the coronavirus permanently change the face of e-commerce?

The coronavirus crisis hasn’t just hit in-store retail, but has also set the ball rolling in many aspects of the world of e-commerce. What long-term effects can be expected in online retail?

E-Commerce Transformation

Online giants like Amazon are among the companies profiting most from the coronavirus crisis. But regional trade is also on the rise.

Marketing

06.08.2020

Subscription models reloaded: why they are a good tool for customer retention

Rather than buying a product, consumers prefer to use services whenever the mood strikes. As a result, subscription models are experiencing rapid growth worldwide in many different industries. But which ones are a win-win for both sides?

E-Commerce Consumers

Future Business

03.08.2020

Are sustainability and social responsibility feasible in e-commerce?

Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?

#attitudematters Philosophy & Ethics

Social responsibility and sustainability can be implemented even in small and medium-sized e-commerce companies.

Marketing Business

21.07.2020

Toolkit: how to conduct a successful competitive analysis

How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.

Brand Data & Analytics

With a competitive analysis, you can determine how your customers perceive your product in comparison to the competition.

Marketing

15.07.2020

Positive energy! How emotional marketing wins the hearts of customers

Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.

Brand E-Commerce

If a marketing campaign already triggers positive emotions in the originator, it is likely to achieve its goal as emotional marketing.

Future

14.07.2020

European digital ethics: the key to regaining data sovereignty

Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.

#attitudematters Philosophy & Ethics