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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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The BVDW is uniting the retail media industry
The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.
Marketing & Media
1 day ago
Successfully implementing referral marketing
Our referral marketing guide explores how to effectively turn recommendations into new customers.
Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
How to use ChatGPT in e-commerce
AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?
How social media is changing sports marketing
Professional sports and social media: Arne Werner from Hertha BSC discusses the key trends in an interview.
Influencer marketing in the health industry
Influencer marketing is booming in the health industry. Laura Geisreiter from antwerpes health share tells us why.
Recap of the Spotify ALL EARS Podcast Summit
The Spotify ALL EARS Podcast Summit highlighted the importance of podcasts as a cultural and marketing medium.
Food trends of 2023: here’s what to expect
What fresh developments does the food industry have in store for us? We took a closer look at the food trends of 2023.
The best healthy food apps
Whether for vegan recipe ideas, calorie counting, or checking ingredients: these healthy food apps are right on trend.
Digital wellbeing: definition and tips
Digital wellbeing refers to the healthy consumption of digital media. Read here to learn how to achieve it.