Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
Technical processes and coding are increasingly becoming part of our everyday digital world, so it's high time for you to learn a few coding skills. Our checklist tells you how and explains which ones will benefit marketers in particular.
Can you reach several target groups with just one website? We give tips on target group analysis, and we talk to Jasmin Fayad and Alexander Ginter from ui/deation and Paul Zentner from schoene neue kinder GmbH about target group conflicts.
Commerce media promises to take digital advertising to a whole new level, but what does the term actually mean? We asked Corinna Hohenleitner from Criteo. Read on to find out her views on the potential offered by commerce media.
More clicks, more sales, more bookings, more profit? All that can be achieved using a simple, yet often underestimated method: color psychology. Read on to learn how to leverage the psychological effect of colors!
The first TV commercial in Germany ran in November 1956 and sparked the golden age of TV advertising – which was brought to an abrupt halt by the Internet. We take a look at TV advertising, now and in the future. Spoiler alert: Reports of its demise are premature.
During lockdown, e-commerce gifted record sales to many retailers. How can brands benefits from this trend during this year’s Christmas season? And what strategies can they use to stand out from the competition?
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.