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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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Influencer marketing trends of 2023
Lit today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
DMEXCO guide: the SEO trends of 2023 from Claneo
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
Digital learning: Boosting careers through online training
Digital learning is taking the world by storm. The digitalization boost from the pandemic has played its part in this. But online training also has attractive USPs of its own. We’ll explore them in this story.
Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!