Posts under the track:
MARKETING & MEDIA
Lost in translation: how to avoid embarrassing marketing translation errors
You’ve defined your marketing strategy: you want your product to perform successfully abroad. But then, you get lost in translation. Translation errors can often make your entire brand presence fail. We have some tips on how to avoid them.
Twitter’s new features: what can Blue, Fleets, and Spaces do?
The economic collapse of Twitter has already been predicted many times in the past. And yet the social networking site somehow always manages to impress with fresh ideas. It recently rolled out several new features. We took a look at them.
Outshining the competition using the Customer Effort Score
Happy customers are loyal customers. But how can companies keep hold of their customers in the long term? Service quality is the answer. And the Customer Effort Score is an effective tool for measuring that.
Happy accidents: how serendipity increases product success
Do we enjoy products or services more if we discover them by chance? Researchers at Rutgers University in New Jersey have examined when happy accidents cause consumers to have a positive experience with a product.
The most common SEO mistakes – and how to avoid them
SEO is the key to staying ahead of the competition on the Internet. But if your website is epically failing to rank, you’re probably making one of these five SEO mistakes. We tell you what you need to watch out for!
Getting started with e-commerce advertising: which channels actually pay off?
If companies want to stay visible amid the fierce online competition, they should start now when it comes to e-commerce advertising. Teodora Gavriluț from Creatopy let us in on which platforms offer maximum potential for success.
