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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
Shining Light into the Darkness: What Is Dark Social?
Dark social or dark traffic are terms that refer to untrackable online sharing. Check out our story about the secrets of web traffic and tracking to find out everything you need to know.
Accessible Content: What Do Content Creators Need to Know?
One of the aims of Germany’s Accessibility Improvement Act, which comes into force on June 28, 2025, is to make content accessible to everyone. As a content creator, you have a vital role to play. So, what do you need to know? Here’s an overview!
Nostalgia Marketing: Why Retro Works
The nostalgia vibe is not just a passing fad – retro will never go out of fashion. It evokes comforting feelings and the idea that things were somehow better back then. But why is it so powerful? And how can you harness it in your marketing?
Earth Day: Marketing with a Green Message
Earth Day takes place every year on April 22. Many companies use the opportunity to raise awareness of human-driven environmental destruction and climate change. Find out more about the initiative and how to make your Earth Day marketing authentic.
Study proves: Positive advertising environments enhance ad impact
Verena Gründel, host of DMEXCO, discusses a recent study on the impact of positive advertising environments.
AI agents: Context-based intelligence profiles as a booster for brands
A DMEXCO column by Evgeny Popov on AI agents and the contextual advertising revolution.
Voice Assistants in Marketing: The Start of a New Era
Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.
What Does an Apple Tree Have to Do with Brand Relevance?
A personal look back at the month of March by Verena Gründel, host of DMEXCO – and at the small and big moments that truly define brand relevance.
Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!