Posts under the track:

MARKETING & MEDIA

Digital advertising is booming – a lasting trend or one-peak wonder?
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
The Pinterest Mindset and how to decode it.
Nikos Kotalakidis, Country Manager DACH at Pinterest tells us about user behavior, trust and the future of Pinterest in this DMEXCO interview.
In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.
Seamless customer experience with a digital experience platform
Digital experience platform (DXP) – this new term is finding favour among marketers. DXP is on everyone's lips, especially when it comes to optimising the customer experience. But what makes a DXP? And why should companies use one?
Customer data platform (CDP): Here’s what it’s all about
Companies are grappling to harness the rising tide of data while also working to meet the expectation of personalization across the customer journey. Yet, without a single view of the customer, organizations can’t gather insights and make meaningful customer connections in the moments that truly matter.
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
The AIDA model & digital marketing: are they (still) compatible
The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
DMEXCO 2021: don’t let these sessions pass you by!
In part 1 and part 2 of our highlight series, we already rounded up some innovative trends from the digital expo for you. The third part of our DMEXCO highlights has even more inspiring discussions and useful masterclasses in store.
DMEXCO 2021: Not to be missed
Our first recap of DMEXCO @home 2021 covered some of the highlights of the digital expo but it goes without saying that those were just a small selection of them. Even more inspiring talks, exciting discussions, and masterclasses await you in part two of our DMEXCO highlights.
Marketing effectiveness – how to make your budget go further
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.