Posts under the track:
MARKETING & MEDIA
Augmented reality: the better reality thanks to clever apps
Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
Target group analysis: How to avoid target group conflicts on your website
Can you reach several target groups with just one website? We give tips on target group analysis, and we talk to Jasmin Fayad and Alexander Ginter from ui/deation and Paul Zentner from schoene neue kinder GmbH about target group conflicts.
Commerce media – the key to success for digital advertising
Commerce media promises to take digital advertising to a whole new level, but what does the term actually mean? We asked Corinna Hohenleitner from Criteo. Read on to find out her views on the potential offered by commerce media.
Color psychology: strike the right (color) tone in your marketing
More clicks, more sales, more bookings, more profit? All that can be achieved using a simple, yet often underestimated method: color psychology. Read on to learn how to leverage the psychological effect of colors!
65 years of TV advertising in Germany – is it ready for retirement or fit for the future?
The first TV commercial in Germany ran in November 1956 and sparked the golden age of TV advertising – which was brought to an abrupt halt by the Internet. We take a look at TV advertising, now and in the future. Spoiler alert: Reports of its demise are premature.
E-commerce: how to create distinct highlights to boost your Christmas trade
During lockdown, e-commerce gifted record sales to many retailers. How can brands benefits from this trend during this year’s Christmas season? And what strategies can they use to stand out from the competition?
Digital advertising is booming – a lasting trend or one-peak wonder?
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
The Pinterest Mindset and how to decode it.
Nikos Kotalakidis, Country Manager DACH at Pinterest tells us about user behavior, trust and the future of Pinterest in this DMEXCO interview.
In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.
