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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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Corporate influencers: new legal situation
Read here about the rules that need to be followed by corporate influencers and the company they’re promoting.
4 examples of NFT marketing in sports
Creative NFT marketing is opening up countless possibilities in the world of sports. We have four examples for you!
DMEXCO interview: future of digital marketers
What do digital marketers offer? What does the future hold? Rasmus Giese from United Internet Media has key insights.
Creative marketing as a success factor
How can marketers triumph in the digital world? Read here to learn why creative marketing is so important.
B2B: Digital Experience with Wow Effect!
Customer Journey in B2B? It's possible! Find out how you can establish a user-friendly and sustainable system.
Deepfakes: uses and legal implications
Our DMEXCO whitepaper will bring you up to speed on the legal framework of using deepfakes in marketing.
Social commerce platforms in the spotlight
Shopping on social media is a popular trend. In this story, we explore social commerce on a selection of platforms.
The how and why of community building
Learn here how community building can give your company a competitive edge.
DMEXCO survey: influencer marketing trends
Influencer marketing: our 2023 survey focuses on the trends, challenges, & potential of this billion-figure business.
AI prompt engineering for social media texts
Read here to become a pro at prompt engineering and learn how to train AI models for top-class social media texts.