Posts under the track:
MARKETING & MEDIA
These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
Top 5 tools for AI in marketing in 2023
This story presents five AI tools to drive forward your company’s marketing in 2023.
Franziska von Lewinski reveals what awaits full-service agencies in 2023
Franziska von Lewinski about her perspective on the opportunities and challenges for full-service agencies in 2023.
07.02.2023
Sustainability, purpose, and new work are THE current buzzwords. But what does that actually mean for agency bosses? We put that question to five of them who form a cross section of the industry.
07.02.2023
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.
03.02.2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Digital learning: Boosting careers through online training
Digital learning is taking the world by storm. The digitalization boost from the pandemic has played its part in this. But online training also has attractive USPs of its own. We’ll explore them in this story.