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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
New standards for sustainability in advertising
For businesses, agencies, and organizations to measure their environmental commitment, they need standards to guide them. That also applies to the digital advertising industry. In response, the BVDW has defined what sustainability means here.
AI in marketing: the future in figures
More companies are investing in the implementation of AI. A Capgemini study found that about half of the companies surveyed have already set aside budgets to adopt AI in their marketing initiatives – and the number is growing.
German Digital Award: let the winners inspire you
It’s almost that time again: the hugely popular German Digital Award (DDA) will be celebrating its 10th installment on May 16, 2024. To mark the occasion, we thought we’d showcase the winners of the DDA 2023 and 2022 and how they impressed the jury.
Succeed like Duolingo? How education works on TikTok, Insta & Co.
Duolingo is taking TikTok by storm together with its owl mascot, Duo. And it’s not alone. Our story presents six learning platforms that are using social media effectively. What are the strategies behind this, and what can your business learn?
Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!
The time has come: Google bids farewell to third-party cookies
Privacy will be Google’s focus in 2024 when it disables third-party cookies in its proprietary browser Chrome. What changes will that bring for users and marketers?
AI in marketing – the revolution is in full swing
In 2023, artificial intelligence took the whole world by storm and has been impressing us ever since with its fascinating applications. AI is making waves – especially in the marketing industry. Read here how the revolution will continue to unfold!
Marketing in 2024: time for hyper-personalization!
AI-powered personalization makes it possible to address customers individually on numerous levels. And now advertisers should be turning their attention to the next stage of this targeting strategy: hyper-personalization.