Posts under the track:
MARKETING & MEDIA
These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
Think globally, design locally: Retail media trends 2025
A DMEXCO column by Patricia Grundmann, Chairwoman of the Retail Media Circle (RMC) within the German Association of the Digital Economy (BVDW).
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. TikTok and similar platforms have revolutionized how users consume content. What does this mean for your brand? Time for a deep dive into the world of video marketing.
The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
DMEXCO Column: Retail Media in 2025
A DMEXCO Column by Corinna Hohenleitner, Vice President of the German Association for the Digital Economy (BVDW) e.V.
Interactive storytelling: gamification and storytelling marketing
Interactive storytelling is revolutionizing marketing: Gamification combined with narratives creates immersive brand experiences that actively involve customers.
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest desires, values and interests. Does that sound like science fiction? It’s not! Psychographic segmentation is the game changer in modern marketing.