Posts under the track:
MARKETING & MEDIA
Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
The rebranding process: the pitfalls to be avoided
Merely saying the phrase “brand relaunch” sends a chill down the spine of most marketers, and not without reason: rebranding demands great finesse. Marco Zingler, COO and partner at the digital agency “denkwerk,” reveals some strategies.
The top 5 e-learning platforms for your learning success
New technologies are also driving education forward. Online tools such as e-learning platforms enable learners to digitally further their knowledge in preparation for the future. Here, we present the 5 most useful e-learning platforms.
Second screen: how to achieve maximum advertising impact on multiple screens
TV devices are increasingly having to share the limelight with smartphones and tablets. That also has its benefits, though. By linking TVs and second screens, you can amplify your advertising messages and impact.
Creating second-to-none services – using service design
Service design is all about the professional development of service processes. UX expert Marcus Völkel from interactive tools gives us an intriguing overview of the agile method.
Clubhouse for Android is on its way – has the ship already sailed?
The initial hype surrounding Clubhouse was massive: thousands of users flocked to what had started out as an exclusive audio platform. But various competitors are now copying its model. So, does a Clubhouse Android version still make sense?
Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.