These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your brand and boost your sales. But the advertising market is evolving at such a fast pace that it’s becoming increasingly difficult to keep track of it. Want to know how to spot fleeting trends that are not worth the effort and how to identify platforms and channels that will maximize your budget? Read our stories from the “Marketing & Media” track for the answers and much more. Get started right away!
Marketing and advertising: News and more for the community
Join us on a knowledge safari through the jungle that is the advertising world. Discover valuable knowledge and apply sparkling expertise to polish up your marketing skills. You can also look forward to interviews with experts, surprising statements, and exciting downloads. The best way is to check it out for yourself, so browse the new articles in the “Marketing & Media” track now. You’ll be rewarded with insights and tips that you can put straight into practice.
These days, marketing and media are more diverse than ever
Advertising has always been a dynamic industry brimming with smart ideas and visions. But the focus is now shifting from the print and TV campaigns of the past toward digitalization, which is causing marketing and media to evolve faster than practically any other sector. New strategies and methods – such as influencer marketing and social selling – are appearing all the time in response to consumers’ changing requirements and media-usage behavior. Marketers also have to deal with technical and legal aspects on an ongoing basis, including the new customer data platforms (CDPs) and of course all the requirements of the General Data Protection Regulation (GDPR). Marketing has become an interdisciplinary field spanning sales, creation, technology, and law.
Reading marketing news – for your lifelong learning
Long-term success in marketing requires continuing professional development, since there’s no guarantee that today’s advertising strategies will still be effective a few years from now. Lifelong learning is therefore key. Being a marketing expert means always being a specialist in current relevant strategies in the advertising world, all the more reason to make sure you keep your eye on the ball and stay on top of the latest developments in marketing & media. Our stories will help you stay updated, so you can learn about new methods early on, successfully assess the relevant trends and identify which ones are worth following, and keep your marketing on the fast track.
Come join the vibrant world of marketing & media!
Our stories in the “Marketing & Media” track cover a rich variety of key topics, including …
Industry-specific issues add the finishing touch to our stories in the “Marketing & Media” track, from healthcare marketing and food and delivery to gaming and much more. Immerse yourself in the vibrant and varied world of marketing & media, where you’ll discover interesting articles packed with reliable facts. We hope you find these insights an enjoyable and eye-opening read! Let’s dive into it!
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.
What do Zenith’s Advertising Expenditure Forecasts and dentsu’s Ad Spend Report have in common? Both studies predict a bright future for the advertising industry. Read on to discover the key findings from the reports!
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.