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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
Goldbach Advanced TV study: connected TV advertising works
Marketers, take note! The 5th Goldbach Advanced TV study has been published and reveals that online euphoria remains high among TV viewers. The study also shows that advertising in the connected TV environment works.
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynotes, the first-ever DMEXCO Digital Spring Summit explored the digital industry’s key trends for 2022. These were the event highlights:
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
DMEXCO interview: How can we overcome the shortage of skilled professionals?
We have been hearing warnings about the shortage of skilled professionals for quite a while now. Although the German government still maintains that there is no widespread lack of competent staff, many companies are struggling to find people with the skills they need.
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is working hard for you, we recommend media planning. Major brands like Mars understand that and are investing heavily in planning for success.
2021 saw the digital display advertising market grow by over €1 billion
The Online-Vermarkterkreis (OVK), part of the Bundesverband Digitale Wirtschaft e.V. (BVDW), published the latest market figures for digital advertising in March 2022, showing that the digital advertising market grew significantly in 2021.
How to create a successful review marketing strategy
Customers who want to find out about a product or service will start by reading online reviews. Our free guide explains how to use feedback to optimize your review marketing.
YouTube: 2022 has multiple new features in store
Listen up, content creators! A range of new YouTube features are planned for 2022. Read on to find out what’s changing and what features and formats creators can look forward to!