These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your brand and boost your sales. But the advertising market is evolving at such a fast pace that it’s becoming increasingly difficult to keep track of it. Want to know how to spot fleeting trends that are not worth the effort and how to identify platforms and channels that will maximize your budget? Read our stories from the “Marketing & Media” track for the answers and much more. Get started right away!
Marketing and advertising: News and more for the community
Join us on a knowledge safari through the jungle that is the advertising world. Discover valuable knowledge and apply sparkling expertise to polish up your marketing skills. You can also look forward to interviews with experts, surprising statements, and exciting downloads. The best way is to check it out for yourself, so browse the new articles in the “Marketing & Media” track now. You’ll be rewarded with insights and tips that you can put straight into practice.
These days, marketing and media are more diverse than ever
Advertising has always been a dynamic industry brimming with smart ideas and visions. But the focus is now shifting from the print and TV campaigns of the past toward digitalization, which is causing marketing and media to evolve faster than practically any other sector. New strategies and methods – such as influencer marketing and social selling – are appearing all the time in response to consumers’ changing requirements and media-usage behavior. Marketers also have to deal with technical and legal aspects on an ongoing basis, including the new customer data platforms (CDPs) and of course all the requirements of the General Data Protection Regulation (GDPR). Marketing has become an interdisciplinary field spanning sales, creation, technology, and law.
Reading marketing news – for your lifelong learning
Long-term success in marketing requires continuing professional development, since there’s no guarantee that today’s advertising strategies will still be effective a few years from now. Lifelong learning is therefore key. Being a marketing expert means always being a specialist in current relevant strategies in the advertising world, all the more reason to make sure you keep your eye on the ball and stay on top of the latest developments in marketing & media. Our stories will help you stay updated, so you can learn about new methods early on, successfully assess the relevant trends and identify which ones are worth following, and keep your marketing on the fast track.
Come join the vibrant world of marketing & media!
Our stories in the “Marketing & Media” track cover a rich variety of key topics, including …
Industry-specific issues add the finishing touch to our stories in the “Marketing & Media” track, from healthcare marketing and food and delivery to gaming and much more. Immerse yourself in the vibrant and varied world of marketing & media, where you’ll discover interesting articles packed with reliable facts. We hope you find these insights an enjoyable and eye-opening read! Let’s dive into it!
Lit today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
Digital learning is taking the world by storm. The digitalization boost from the pandemic has played its part in this. But online training also has attractive USPs of its own. We’ll explore them in this story.
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!