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DMEXCO
DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life.
DMEXCO’s mission
With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
Your 6 Essential Digital Marketing Trends for 2027
An AI just recommended a product to your target group. But was it your product? In 2027, visibility in AI answers will play a role in determining revenue. Learn about this and five more key digital marketing trends in the DMEXCO 2026 trends report.
02.11.2026
How One TikTok Comment Earned Ricola 47 Million Views
A spontaneous TikTok comment turned into an award-winning creator campaign. Verena Gründel explores how Ricola and Maraam show why successful brand collaborations require a willingness to give up some control.
02.11.2026
Ecommerce Trends for 2027: The Key Insights from DMEXCO 2026
Who will decide what to buy tomorrow? Buying triggers increasingly stem from social feeds and AI assistants, while AI shopping agents handle some purchases entirely. Here we share six ecommerce trends from DMEXCO 2026 to get you excited for 2027.
22.10.2026
Agency Trends for 2027: Key Insights from DMEXCO 2026
“What are agencies for?” Kristian Meinken, CEO of pilot Group, asked at DMEXCO 2026. The more routine work AI takes over, the more urgent the question becomes. The key agency trends for 2027 reveal where agencies will create value in the future.
20.10.2026
Agentic Commerce: Will AI Soon Be Doing Our Shopping?
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
16.10.2026
The Best of DMEXCO 2026: 5 Takeaways for 2027
DMEXCO 2026 provided a clear picture of the trends shaping the future of the digital industry. In our “Best of” guide, we’ve pulled together five key insights shared at DMEXCO and summarized what you need to know as we look ahead to 2027.
16.10.2026
Media Trends for 2027: Key Insights from DMEXCO 2026
Retail media is breaking out of its silo, AI is taking on more and more tasks, and even the value of an impression is now up for debate. At DMEXCO 2026, the industry discussed which media trends will shape the coming year.
13.10.2026
Did you feel that energy at DMEXCO, too?
AI, new business models, and economic pressure are reshaping the digital economy. Yet Verena Gründel's biggest takeaway from DMEXCO 2026 was something else: energy, optimism, and a real desire to drive change.
28.09.2026
DMEXCO 2026, Day 2: We Are Ready to Scale.
Respect! Rarely have we seen so many visitors in the halls, at the stages, and at the booths this early in the morning. Here are our highlights from Day 2.
25.09.2026