DMEXCO is Europe’s leading trade show for digital marketing & tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this ...
DMEXCO is Europe’s leading trade show for digital marketing & tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life.
With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to create the world’s leading ecosystem for digital marketing. This “digiconomy” is intended to facilitate networking, interaction, and business among its members and in turn drive the growth of the digital economy – both nationally and internationally.
DMEXCO is organized by Koelnmesse, with the German Association for the Digital Economy [Bundesverband Digitale Wirtschaft (BVDW) e.V.] acting as the ideational and professional partner together with the special participation of the Circle of Online Marketers (OVK).
DMEXCO – Expo & Conference
DMEXCO merges two concepts together: an expo and a conference. This makes it the ideal setting not just for international speakers to share their industry insights, but also for companies wanting to showcase themselves. Screenforce, Twitch, and WeWork are some of the top brands that have been involved so far. DMEXCO covers every imaginable aspect of the digital industry – whether online marketing, performance marketing, or online game advertising, the list is endless. In 2019 alone, it attracted some 40,000 visitors to Cologne.
DMEXCO 2020 – the digital-only event
2020: a challenging year for everyone, DMEXCO included. The coronavirus pandemic and social distancing restrictions meant that the physical part of the event had to be cancelled, so it was instead held purely digitally for the first time ever under the “Attitude matters” motto. What started out as a mammoth challenge turned out to be a valuable foundation for DMEXCO to reach even more innovation drivers of the digital economy and step up its international presence in the future. Without a doubt, DMEXCO20 has established the technical framework to pull off the event in a hybrid version in the years to come.
All the latest on the expo and our speakers
Do you want to be a part of DMEXCO and get an exclusive look at future business trends and potential? Under this tag, you’ll find everything you need to know in advance: last-minute tips, updates to our program highlights, as well as overviews of the speakers on the DMEXCO exhibitor list. We also explain all the features and functions of DMEXCO @home – our platform for the digital DMEXCO.
On our website, a broad digital offering awaits you on top of the specific event-related content. In the media, marketing, technology, business and future tracks, we reveal interesting insights and report on all the major trends emerging in the digital economy. Come and explore – and never miss out on anything again!
The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.
What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.
What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.
WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.
Screenforce focuses on research, marketing, and communication in the TV and moving image genres. In this interview, Martin Krapf, GF Screenforce, talks about the company’s “Not all Reach is Equal” advertising impact study and what it is expecting from DMEXCO @home.