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DMEXCO

DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life. DMEXCO’s mission With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
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I’m in a toxic relationship. With my Garmin Forerunner.
Other sports watches cheer you on. Garmin tells you there's still room to improve. Why this "tough love" has become a surprisingly powerful brand strategy.
DMEXCO Commerce Quest 2026
You've collected all the clues? Enter the complete solution phrase below for your chance to win a prize package that includes a 100 Euro Catering Card, two OMClub-Tickets, and two VIP-Tickets to DMEXCO 2026.
12.08.2026
Social Media Schau: Episode 17 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Media Literacy in the Age of AI
Verena Gründel comments on a symbolic case of missing media literacy.
DON’T READ THE STORY. WRITE IT.
On September 24, the NXTGEN Agency Summit will bring the industry’s brightest minds, including many rising voices, to the DMEXCO stage. Together, they will discuss the changes that will shape marketing and agencies in 2027 and beyond.
05.08.2026
How to Optimize Your LinkedIn Presence for AI
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
From the Attention Economy to the Trust Economy
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
Can the European Media Marketplace Break the Platform Monopoly?
Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms?
Would You Trust AI to Create a Cannes Lions Winner?
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
Does Cannes Still Need the Lions?
As the relevance of the Cannes Lions is being debated, the beach houses, dinners, and side events are already fully booked. The festival has long become more than its awards, but could it survive without them?