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DMEXCO
DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life.
DMEXCO’s mission
With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
Sycophancy: Why Your Chatbot Loves to Agree With You
Your chatbot understands you, validates you, and knows what you like. But that closeness can become a problem. Verena Gründel on AI sycophancy—and why it matters for marketing.
1 day ago
Social Media Schau: Episode 22 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
Gamescom 2026: That’s Energy in a League of Its Own.
Commentary by Verena Gründel: More than 350,000 people, powerful communities, and a growing market. Gamescom 2026 shows why gaming is becoming one of marketing's most exciting creative playgrounds.
Best of DMEXCO Worlds: All Five Areas at a Glance in Cologne
The DMEXCO Worlds 2026 under one motto: “Scaling Intelligence.” AI and retail media run through Commerce, Agencies, Media, Tech, and the Start-up Area. We show you how everything connects in Cologne — and where you should start.
28.08.2026
DMEXCO 2026: Your Ultimate Visitors’ Guide
It’s nearly time for Europe’s leading digital marketing and tech event! Read our guide to get ready for a spectacular DMEXCO 2026.
28.08.2026
Digital Marketing Startups: Move Forward in the Start-up Area
For digital marketing startups, the Start-Up Area at DMEXCO 2026 is the place to meet the people who decide on budgets, investments, and business partnerships. No waiting for replies or callbacks. Just straight into face-to-face conversations.
26.08.2026
DMEXCO Commerce Quest 2026
You've collected all the clues? Enter the complete solution phrase below for your chance to win a prize package that includes a 100 Euro Catering Card, two OMClub-Tickets, and two VIP-Tickets to DMEXCO 2026.
25.08.2026
World of Media: Where 🟦🔴FUTURE🟦🔴 Media Trends Take Shape
Talk about reach, data, and advertising impact in 2026 and you won’t get far if you stick to traditional channel boundaries. The World of Media at DMEXCO brings together the players and disciplines shaping media trends and redefining the landscape.
25.08.2026