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DMEXCO

DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life. DMEXCO’s mission With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
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DMEXCO 2026, Day 2: We Are Ready to Scale.
Respect! Rarely have we seen so many visitors in the halls, at the stages, and at the booths this early in the morning. Here are our highlights from Day 2.
19 hours ago
DMEXCO 2026, Day 1: When AI Meets Real Life
“Scaling Intelligence” is the theme of DMEXCO, and Day 1 made one thing clear: Scaling AI isn’t just about using more tools. What really matters is data, new workflows, and people who can turn technology into real value.
1 day ago
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
AI Success: What the Top 6% Do Differently
Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them.
DMEXCO Commerce Lounge: The Place for the Ecommerce Community
Commerce talk doesn’t just happen on the stages at DMEXCO. The ecommerce community will gather in the DMEXCO Commerce Lounge to discuss the topics that are currently driving digital commerce and make new contacts.
Digital Marketing Masterclasses: Deep Dives at DMEXCO 2026
From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.
DMEXCO 2026: How to Identify Your Program Highlights
Which sessions are your must-sees at DMEXCO 2026? Our guide outlines key topics that will be explored by 11 summits, over 1,000 speakers, and 220+ hours of program content.
07.09.2026
Sycophancy: Why Your Chatbot Loves to Agree With You
Your chatbot understands you, validates you, and knows what you like. But that closeness can become a problem. Verena Gründel on AI sycophancy—and why it matters for marketing.