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Programmatic in-housing: challenges for advertisers and media agencies
In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.
Self-marketing for agencies – escaping the recommendation trap
They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.
Experts on the right communication strategy to adopt in the coronavirus era
How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.
Goodbye productivity killers: 20 tips on how to create efficient meetings
Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.
Mirko Kaminski on China, innovation cultures and the relevance of global technology events
The agency founder, video reporter and event maker talks with host Dominik Matyka. (German only)