Digital agencies are real all-rounders when it comes to digital communication. Among other things, agencies help companies and other clients devise a digital strategy in nearly all areas of digital marketing through customized app, web, and software development as well as customer-oriented UX design. In this sense, digital agencies are the version 2.0 of a traditional advertising agency: print and outdoor advertising has now become web design, social media marketing, content marketing, and digital communication.
What types of agencies are there?
The umbrella term “digital agencies” can be used to refer to various types of agencies with different focus areas, for example: