Posts under the Topic:
Agencies
Digital agencies are real all-rounders when it comes to digital communication. Among other things, agencies help companies and other clients devise a digital strategy in nearly all areas of digital marketing through customized app, web, and software development as well as customer-oriented UX design. In this sense, digital agencies are the version 2.0 of a traditional advertising agency: print and outdoor advertising has now become web design, social media marketing, content marketing, and digital communication.
What types of agencies are there?
The umbrella term “digital agencies” can be used to refer to various types of agencies with different focus areas, for example:
IT services
Web agencies...
The future of full-service agencies: thriving or declining in the AI era?
Technological advances pose challenges for full-service agencies, which often appear slow and inflexible in a market that increasingly favors specialized providers. But is this the full story behind the full-service agency trends?
22.11.2024
BVDW masterclasses at DMEXCO 2024: fascinating practical insights
The latest trends and new tools – as a marketer, you have to stay up to date in an ever-changing industry. That’s where the practical BVDW masterclasses at DMEXCO come in. Here are some of the highlights from this year’s DMEXCO.
28.10.2024
Agency strategy in 2025: DMEXCO reveals the trends
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
DMEXCO 2024: these agency highlights await you
Want to know what’s driving the agency scene? Then don’t miss these agency highlights at DMEXCO 2024 on September 18 & 19 in Cologne!*
How AI is taking agencies to new creative heights – 5 best cases
From more efficient workflows to fresh solutions and automation, agencies can leverage AI tools on a multitude of levels. The five best cases in our whitepaper show how AI in agencies can also take creative output to a new level.
21.06.2024
German Digital Award: let the winners inspire you
It’s almost that time again: the hugely popular German Digital Award (DDA) will be celebrating its 10th installment on May 16, 2024. To mark the occasion, we thought we’d showcase the winners of the DDA 2023 and 2022 and how they impressed the jury.
22.03.2024
Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!
23.02.2024
Latest Stories
DMEXCO 2023 reveals agency trends of 2024
At this year’s DMEXCO, agencies were given their very own stage in the World of Agencies, where trends for 2024 and current challenges and opportunities in the ever-changing world of advertising were explored.
Top sessions being held at the DMEXCO Worlds
4 worlds – countless highlights: we’ve compiled a list of top sessions being held at the DMEXCO Worlds.
12.09.2023