Posts under the Topic:
Consumers
22.05.2019
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
23.04.2019
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
25.02.2019
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
24.01.2019
Katja Nettesheim speaks with Moran Cerf about predicting purchase decisions.
15.01.2019
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
07.01.2019
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
13.11.2018
E-mail marketing and newsletters have long been declared dead. But the reality is very different.
