Posts under the Topic:
Consumers
06.08.2019
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.
30.07.2019
Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.
23.07.2019
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
02.07.2019
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
22.05.2019
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
23.04.2019
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
11.04.2019
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
