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6 tips for user-friendly online forms in online shops
Good online forms can make the difference between customers making or canceling a purchase. Improve the usability of the web forms in your online shop with these tips.
Alicia Tillman from SAP on the importance of purpose-driven marketing
As Global CMO of SAP, Alicia Tillman talks to our host Dominik about the role of purpose-driven marketing and a customer-centric, emotional approach in business success.
Direct-to-consumer: Jeff Raider and David Bell on the future of DTC brands
In conversation with Dominik Matyka, DTC pioneers Jeff Raider and David Bell describe their experiences and offer tips for future founders.
Rethinking messenger marketing – what now after the WhatsApp newsletter ban?
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
5 steps for the optimal handling of customer reviews
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.