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Whether in brick-and-mortar retail or e-commerce, customers are at the heart of all marketing efforts. The challenge: consumers are more critical these days than ever before. A big brand name and explicit advertising messages are therefore not enough to retain customers in the long term. Instead, values such as transparency, trust, and authenticity as well as the quality of the customer experience determine whether a company will succeed or fail when addressing its customers. Creating personas in marketing But who exactly are the consumers? To develop a promising product and marketing strategy, you first need to define the target group you want to reach. A strategy that just randomly targets ...
Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
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Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
Online shopping: pay later is booming
Many online shops offer customers the option to pay later. But this payment method is not beneficial for everyone.
Doctor APPointments: The future of medicine?
From digital fitness plans to digital doctor appointments via an app: everyone’s talking about digital health.
Survey: How veggie is the digital industry?
Read here how the digital industry feels about meat consumption and what food trends have to do with digitalization.
Food trends of 2023: here’s what to expect
What fresh developments does the food industry have in store for us? We took a closer look at the food trends of 2023.
The best healthy food apps
Whether for vegan recipe ideas, calorie counting, or checking ingredients: these healthy food apps are right on trend.
Digital wellbeing: definition and tips
Digital wellbeing refers to the healthy consumption of digital media. Read here to learn how to achieve it.
PwC survey: consumer behavior in e-commerce
News from the world of e-commerce: a recent study conducted by PwC delivers eye-opening insights.
Influencer marketing trends of 2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.