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Consumers

Whether in brick-and-mortar retail or e-commerce, customers are at the heart of all marketing efforts. The challenge: consumers are more critical these days than ever before. A big brand name and explicit advertising messages are therefore not enough to retain customers in the long term. Instead, values such as transparency, trust, and authenticity as well as the quality of the customer experience determine whether a company will succeed or fail when addressing its customers. Creating personas in marketing But who exactly are the consumers? To develop a promising product and marketing strategy, you first need to define the target group you want to reach. A strategy that just randomly targets ...
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Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
K-Scan: How Kaufland is expanding its digital self-service system in stores
More and more retailers and supermarket chains are trying to optimize their customer experience in their physical stores. Kaufland’s solution for this is its new digital shopping and payment option, K-Scan.
DMEXCO 2022 | Recommendations Part I
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Asana, CHILI publish and treedom.
Social commerce trends: Where is the journey heading on TikTok, Instagram, etc.?
Social commerce is a shopping revolution! The phenomenon isn’t all that new, but it is now taking on unprecedented dimensions. Read here how the megatrend is advancing!
What will cryptocurrency mean for e-commerce in the future?
As the global adoption of cryptocurrency takes huge strides forward, cybermoney is attracting increasing interest and also offers enormous potential for e-commerce. Read on to find out what online retailers need to know about it.
Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
Pinkwashing examples that you need to know about
It doesn’t always have to be green – brands might also give themselves a pinkwash, even if they don’t merit it. We present some examples here.
A glimpse into the tube: what does the future of TV hold?
TV is a medium that has captivated the masses for as long as we can remember. In our new guide, we give you an overview of the latest TV trends and where advertisers now need to get on board.