Posts under the Topic:
Consumers
7 hours ago
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
24.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
20.09.2019
Live chat in the web shop: product competence meets spelling skills
While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.
29.08.2019
How marketers can benefit from TikTok
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
06.08.2019
5 steps for the optimal handling of customer reviews
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.
30.07.2019
Why it is hard to get past platforms
Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.
23.07.2019
Building a customer-obsessed culture
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
02.07.2019
Don’t forget the emotional connection
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
22.05.2019
What customer loyalty really means
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.