Posts under the Topic:

Consumers

Whether in brick-and-mortar retail or e-commerce, customers are at the heart of all marketing efforts. The challenge: consumers are more critical these days than ever before. A big brand name a...
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Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
Jobs-to-be-done theory – a great approach for designers
When developing products, the customer should obviously be the focus. However, the value proposition should actually also be taken into account. That is where the jobs-to-be-done theory and a clever change of perspective come in.
Second screen: how to achieve maximum advertising impact on multiple screens
TV devices are increasingly having to share the limelight with smartphones and tablets. That also has its benefits, though. By linking TVs and second screens, you can amplify your advertising messages and impact.
Creating second-to-none services – using service design
Service design is all about the professional development of service processes. UX expert Marcus Völkel from interactive tools gives us an intriguing overview of the agile method.
Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
5 tips to be successful in mobile commerce
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.