Consumers

The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.

Social selling opens up entirely new perspectives for marketing and sales on social networking sites. Our six tips for a successful social selling strategy will help you reach your target group effectively.

The line between e-commerce and brick-and-mortar retail is becoming increasingly blurred. This trend presents enormous opportunities when it comes to consolidating the benefits of buying habits that actually oppose each other, such as the ROPO effect and showrooming.

Not everyone who is interested in your product or service will become a customer. With lead scoring, you can identify qualified leads early on. Read here to find out how to establish your own lead scoring system.

Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.

Chief marketing officers are becoming an endangered species: in many companies they are either being axed or renamed. In order to hold their ground, CMOs must take on a new role and develop a new understanding of themselves.

In many cases, a traditional sales funnel doesn’t quite cut it. A trust funnel represents a better alternative, especially for B2B marketers. Why? Because it takes the entire lifecycle of the customer into account and not just the sale alone.

Brand value – the value of a brand is much more than the mere monetary value, known as brand equity. The Meaningful Brands study provides advice on how your company can increase its brand value and improve its brand image.