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Consumers

Whether in brick-and-mortar retail or e-commerce, customers are at the heart of all marketing efforts. The challenge: consumers are more critical these days than ever before. A big brand name and explicit advertising messages are therefore not enough to retain customers in the long term. Instead, values such as transparency, trust, and authenticity as well as the quality of the customer experience determine whether a company will succeed or fail when addressing its customers. Creating personas in marketing But who exactly are the consumers? To develop a promising product and marketing strategy, you first need to define the target group you want to reach. A strategy that just randomly targets ...
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Social commerce trends: Where is the journey heading on TikTok, Instagram, etc.?
Social commerce is a shopping revolution! The phenomenon isn’t all that new, but it is now taking on unprecedented dimensions. Read here how the megatrend is advancing!
What will cryptocurrency mean for e-commerce in the future?
As the global adoption of cryptocurrency takes huge strides forward, cybermoney is attracting increasing interest and also offers enormous potential for e-commerce. Read on to find out what online retailers need to know about it.
Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
Pinkwashing examples that you need to know about
It doesn’t always have to be green – brands might also give themselves a pinkwash, even if they don’t merit it. We present some examples here.
A glimpse into the tube: what does the future of TV hold?
TV is a medium that has captivated the masses for as long as we can remember. In our new guide, we give you an overview of the latest TV trends and where advertisers now need to get on board.
Connected TV: understanding its uniqueness and maximizing its potential
Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.
TV streaming in 2022: These trends are revealed in the Zattoo report
The Zattoo TV Streaming Report 2022 reports on television habits, now and in the future. Read our story to find out what marketers need to know about their target group these days.
Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
NFT streaming: the next level of digital art appreciation
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!