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Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
NFT streaming: the next level of digital art appreciation
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!
Goldbach Advanced TV study: connected TV advertising works
Marketers, take note! The 5th Goldbach Advanced TV study has been published and reveals that online euphoria remains high among TV viewers. The study also shows that advertising in the connected TV environment works.
DMEXCO Digital Spring Summit: The Future of Marketing is “Onchain” Not “Online”
Successful premiere: For the first time in its history, DMEXCO — Europe's leading digital marketing & tech event — kicked off the marketing year with a “Digital Spring Summit”. Featuring more than 80 speakers on four parallel channels, the warmup to DMEXCO 2022 presented more than 25 hours of programming. Over 6,000 members of the digital marketing community participated in the event. The key topics of the DMEXCO Digital Spring Summit were the developments in Web3 and their impact on marketing and society.
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynotes, the first-ever DMEXCO Digital Spring Summit explored the digital industry’s key trends for 2022. These were the event highlights:
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.
8 cybersecurity companies that investors should have on their radar
The cybercommunity is vulnerable – that’s nothing new. What’s new is the large number of innovative cybersecurity companies. Which 8 brands and cybersecurity stocks should be on your watchlist this year?
Cybersecurity at companies: the key to successful digitalization
In an increasingly digitalized world, IT security is becoming the focus of attention. Successful cyberattacks can cause lasting damage to companies, making a holistic cybersecurity strategy all the more crucial.