Stories
2 days ago
Want bug-free software? Crowdtesting is the answer
Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.
04.12.2019
Building a sales team – how to find the perfect candidates
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
03.12.2019
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
29.11.2019
Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
27.11.2019
Proper briefing has to be learned
Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.
26.11.2019
Come out, come out, wherever you are: how hidden Instagram like counts could affect your marketing
The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.
22.11.2019
Black Friday & Cyber Monday 2019: what you need to know
On 29 November 2019, Black Friday will once again take over the market. As every year on the fourth Friday in November - the day after Thanksgiving - retailers will be enticing customers with attractive discounts. This applies to everything from clothing and cosmetics to electronics and household goods. In almost every product group, items are offered at reduced prices.
18.11.2019
How to avoid burnout in the creative process
75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.
13.11.2019
Charting the rise of the ‘brandless’ brand
With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?
12.11.2019
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.