Stories
CJEU overturns Privacy Shield agreement: what you need to know
The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.
Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Agile business development: trial and error instead of long-term planning
Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.
Marketing Media
30.07.2020
Guide: getting started with Google Data Studio made easy
Data from various sources can be merged and visualized using Google Data Studio. Our guide shows you how to use the Google tool to create professional reports, even if you’re an inexperienced user.
Marketing
Marketing
30.07.2020
Intelligently intertwining the customer experience with customer engagement
A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.
Future Business
28.07.2020
Fact sheet: Methodically mastering change – 5 change management models compared
There is no blueprint for change management, but there are a range of different models for it. Here, we provide a comparison of five change management models.
Future
Future
24.07.2020
Corporate venturing: investing in digital expertise pays off
Fresh ideas and innovations from externally sourced bright minds – companies such as Google, Intel, and BMW are taking a corporate venturing approach to harness the expertise of startups in order to optimize digital technologies or tap into new business areas.
Marketing Business
21.07.2020
Toolkit: how to conduct a successful competitive analysis
How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.
Marketing
Marketing
21.07.2020
Purpose-driven influencers: how can marketers use the meaningfulness trend?
Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.
Marketing
Marketing
17.07.2020
7 strategies for small and medium-sized enterprises to increase their brand awareness
Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.