Stories
1 day ago
The DMEXCO App: a ticket key and network in one
All the relevant business information for the digital marketing community
2 days ago
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
3 days ago
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
15.07.2019
How innovation labs helping in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
12.07.2019
10 tips for working in decentralized teams
When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.
11.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
10.07.2019
Here’s how to select the ideal agency for your digital projects
Keeping a few key things in mind can help ensure successful teamwork.
09.07.2019
Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
08.07.2019
The best collaboration tools for marketing
The need to coordinate brand strategies is increasing among marketing teams and their agencies.