More and more brands are integrating sustainability into their business strategy, but often don’t
think to build a sustainable website. Our guide explores why that’s so key to a green brand presence and what measures you can take.
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
Marketers can deliver ads with high precision nowadays. However, fraudsters are undermining this progress. Ad fraud generates artificial traffic, negatively impacting advertising companies – and the environment at the same time.
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
At DMEXCO 2023, leading experts from the German Association for the Digital Economy (BVDW) once again shared valuable, practical know-how with the event’s inquisitive visitors. Read on to explore a selection of sessions packed full of tips and hacks.
Held in Cologne, Anuga is the world’s leading trade fair for food and beverages. As well as setting food trends, it hosts the Anuga HORIZON conference, shaping the future of the industry. So, what lies ahead for food businesses? Read our whitepaper to find out!
The hype surrounding Web3 may have died down recently, but the technologies behind it are far too powerful to be dictated by trends. That’s what countless speakers and guests demonstrated at the w3.vision Web3 conference held at DMEXCO 2023.
At this year’s DMEXCO, agencies were given their very own stage in the World of Agencies, where trends for 2024 and current challenges and opportunities in the ever-changing world of advertising were explored.
Church tower bells, car horns, ringing cell phones - acoustic information influences our everyday lives. Why are acoustic signals so effective? What functions does sound perform? And what does this mean for digital UX and the sound of entire brands?