Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.
Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine
DMEXCO talks with responsible editors of our media- and market partners all over the world
Increased efficiency in digital marketing: AI instead of an agency?
They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.
AI: experts call for testing and federal digital agency
The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy
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