Stories

Business
Business
03.04.2019
Project management in marketing
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
Resources
Resources
02.04.2019
Brand safety: Don’t play with those grubby kids
Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.
Work Labs
Sharing real-life experience. The WorkLabs offer knowledge transfer and direct dialog with digital experts in a single format.
Experience Stage
Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.
Demo Arena
A new stage format for new digital products—the DMEXCO Demo Arena. 2019 sees the launch of the DMEXCO Demo Arena, a new stage format in which innovative products and digital services will find the perfect presentation environment.
Seminars
Inspiration for the digital job routine. The DMEXCO seminars and how to make them successful.
Debate Stage
Opinion matters here! An extraordinary stage, live voting, a hot chair and passionate debates.
Marketing
Marketing
28.03.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
Future
Future
27.03.2019
Google Assistant in the fast lane
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
Business
Business
26.03.2019
Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.