Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?
Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.
In the development of the digital economy, platforms play an important role as a successful business model. Particularly in the area of procurement, experts are predicting huge market potential which is increasingly being tapped.
In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.