Stories

Google Maps as a competitor to local Facebook pages
A “Follow” function is only the latest example of a large-scale plan to expand the map service.
Pinterest communities: New feature for interactions
A clear step in the direction of the social network – Direct access to the target group possible
How progressive web apps are stoking mobile commerce
Features such as offline usage make progressive web apps interesting for mobile commerce.
Progressive web apps: When web and app merge
Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
Omnichannel commerce: One customer – many channels
A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.