Trust, ethics and a new customer focus – the trends of DMEXCO 2019
At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.
09.09.2019
Why Trust is rightly top of DMEXCO’s agenda
DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.
Is messenger marketing coming to an end?
We will show you what all WhatsApp, Apple, etc. can do for businesses.
Familiar yet new: Acoustic focuses its attention on marketing
Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.
“The demand for ethics in the digital industry is growing”
Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW
Free e-book download: Topic focus Collaboration
How digitalization is changing the way companies and agencies work together
Conversion and marketing efficiency
The best seminars, worklabs and demos
30.08.2019
Turning user generated entertainment into money on TikTok
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
Brands on the Internet – the best seminars, worklabs and demos
Recommendations for CMOs, marketing managers and brand managers
28.08.2019
“Trust in you!” – the best seminars, worklabs and demos
This is what you shouldn't miss at DMEXCO 2019
26.08.2019