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Digital Media & Trading

If advertisers want to successfully execute marketing campaigns, a strategic approach to digital media trading and buying is essential. After all, what’s the use of an original and effective ad if it’s poorly placed and hardly reaches the intended ta...
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Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
Online fraud running into the billions: 10 tips to avoid ad fraud
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
02.10.2019
Marius Rausch on the Future of Addressable TV and the Transparency and Consent Framework
Xandrs VP Central Europe Marius Rausch on the consequences of digital transformation on TV.
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
Marketing & Media
11.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.