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Digital Media & Trading

If advertisers want to successfully execute marketing campaigns, a strategic approach to digital media trading and buying is essential. After all, what’s the use of an original and effective ad if it’s poorly placed and hardly reaches the intended target group? For ads to have a maximum impact though, they need the right advertising space, and that’s where we’re currently seeing a shift toward the digital realm. Only when your advertising is found, read, or viewed there will it convert to more sales and new customers for your brand. What are digital media? In contrast to analog media, digital media are communication media that work on the basis of IT and communication technology. The Internet itself can thus be considered a digital medium. Devices that enable i...
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Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
Online fraud running into the billions: 10 tips to avoid ad fraud
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.