Posts under the Topic:

Digital Media & Trading

If advertisers want to successfully execute marketing campaigns, a strategic approach to digital media trading and buying is essential. After all, what’s the use of an original and effective ad if it’s poorly placed and hardly reaches the intended target group? For ads to have a maximum impact though, they need the right advertising space, and that’s where we’re currently seeing a shift toward the digital realm. Only when your advertising is found, read, or viewed there will it convert to more sales and new customers for your brand. What are digital media? In contrast to analog media, digital media are communication media that work on the basis of IT and communication technology. The Internet itself can thus be considered a digital medium. Devices that enable i...
Show more
Henrik Bredenbals from w3.fund joins DMEXCO for an interview
Web3 is the scene’s hype – and DMEXCO 2022 is also embracing it. In collaboration with w3.fund, the first-ever w3.vision will be held this year as an exclusive deep dive into Web3. We spoke to w3.fund’s Henrik Bredenbals ahead of the event.
NFT games: the next level of gaming
The term “Web3” encompasses ideas and visions aimed at creating a modern, democratized Internet – whether through NFTs, blockchains, or other technologies. New NFT games are now also revolutionizing the gaming industry.
Will the phoenix soon be streaming from the ashes? New advertising partnerships at Netflix and other providers.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.
Is the advertising industry being turbocharged? 2 studies and promising news
What do Zenith’s Advertising Expenditure Forecasts and dentsu’s Ad Spend Report have in common? Both studies predict a bright future for the advertising industry. Read on to discover the key findings from the reports!
Guide: Can programmatic advertising save the advertising industry?
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
Online fraud running into the billions: 10 tips to avoid ad fraud
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.