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10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
Here’s how to strengthen your brand safety and suitability during the coronavirus pandemic
Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.