Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?

From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.

The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.

Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.

Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.

Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers

The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Machines are better suited for some tasks than people — with one big exception.