Writing newsletters, generating leads, and communicating in a way that is tailored to the target group are all tasks that marketers want to accomplish efficiently and smoothly. Marketing automation is the optimal solution here.
What is marketing automation?
Marketing automation consists in software solutions that can be used to automate individual marketing and sales processes. The digital platforms combine CRM synchronization, email marketing, web controlling, and more, and they have access to databases.
What marketing automation offers
Not only does marketing automation save time and effort in day-to-day tasks, but the budget spent on measures can also be considerably reduced compared to not using a...