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Writing newsletters, generating leads, and communicating in a way that is tailored to the target group are all tasks that marketers want to accomplish efficiently and smoothly. Marketing automation is the optimal solution here. What is marketing automation? Marketing automation consists in software solutions that can be used to automate individual marketing and sales processes. The digital platforms combine CRM synchronization, email marketing, web controlling, and more, and they have access to databases. What marketing automation offers Not only does marketing automation save time and effort in day-to-day tasks, but the budget spent on measures can also be considerably reduced compared to not using a...
Martech – these trends are taking 2023 by storm
Martech is the latest thing in the world of marketing, with innovative technologies raising the bar. Our new guide explores the trends shaking up the marketing and advertising industry in 2023.
How to automate your marketing today
If you want to be successful in the digital data era, automating your marketing is a must.
Agency compass 2023, pt. I: Key developments & trends
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
2021 saw the digital display advertising market grow by over €1 billion
The Online-Vermarkterkreis (OVK), part of the Bundesverband Digitale Wirtschaft e.V. (BVDW), published the latest market figures for digital advertising in March 2022, showing that the digital advertising market grew significantly in 2021.
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
Second screen: how to achieve maximum advertising impact on multiple screens
TV devices are increasingly having to share the limelight with smartphones and tablets. That also has its benefits, though. By linking TVs and second screens, you can amplify your advertising messages and impact.
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
Buyer persona vs. target group: what’s the difference?
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
What’s next for LinkedIn? Spam pesterer or business network?
Who hasn’t received an intrusive offer promising the ultimate solution on LinkedIn? And then there’s the growing number of fake profiles. Why is all this happening on a business platform, and where is LinkedIn heading?