Posts under the Topic:
Technology
These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
17.07.2024
AI playbook: how to use artificial intelligence – the right way
What’s possible with AI, and what opportunities does it bring? The brand-new AI playbook by the German Association for the Digital Economy (BVDW) provides a detailed overview of the status quo as well as the challenges and myths surrounding AI.
02.07.2024
How AI is taking agencies to new creative heights – 5 best cases
From more efficient workflows to fresh solutions and automation, agencies can leverage AI tools on a multitude of levels. The five best cases in our whitepaper show how AI in agencies can also take creative output to a new level.
21.06.2024
Kill your darlings – the art of making data-based decisions
A guest article by Janina Mütze, Founder and Managing Director of Civey.
Don’t write them off just yet: third-party cookies get a reprieve in 2024
Google has once again postponed the disabling of third-party cookies—the launch of a successor model for all users is not due to begin until 2025 at the earliest. We investigated this further and asked Google why there has been yet another delay.
20.06.2024
DMEXCO survey: AI is gradually conquering the marketing world
37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!
19.06.2024
Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO
In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.
21.02.2024
VR marketing and more in the food industry
Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.
20.02.2024
Simply inseparable: digital marketing and blockchain
No longer just a buzzword, blockchain has become a full-blown strategy for companies. Marketing and blockchain have joined forces and are revolutionizing how marketers work. Read on for some fascinating insights.
01.02.2024
Generative AI: Revolutionary – including for the design process?
One of the topics that EVERYONE is talking about in the creative world is how technology can enhance people's artistic skills and abilities. Read on to learn how the creative industry is already using generative AI in a variety of ways.
14.12.2023
