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Are sprinters the new sleigh? Here’s what Logistics 4.0 is gifting e-commerce
In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?
Augmented reality: how presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace,, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
Why quantum computers are a security threat
Experts are looking for encryption methods that these new computers can’t crack
How smartphones are changing buying patterns
Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important
How Apple and Google are changing the way people pay
Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.
CES trends in 2019 and what they mean for marketers
The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.
Investment trends 2019: Follow the money
E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.
Advertisers’ dependency on technology providers
Christof Baron, Global Head of Media at Sanofi, in an interview with Katja Nettesheim. (German only)
How blockchain technology is bringing brands and users closer together
Alex Tapscott, author of “The Blockchain Revolution,” talks with Katja Nettesheim. (German only)
Mobile advertising trends and current challenges for the industry
Harry Kargman, founder and CEO of Kargo, in an interview with Alex Wunschel.