Posts under the Topic:

Content

Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is also a relevant website ranking factor. Not only in search, but also in most types of performance marketing, content is crucial to what users do – whether they click on a page, stay on it and continue to interact. It is essential to publish top content in order to be found, read or viewed, and liked and ultimately to motivate consumers to buy. Unique content Content must be unique to convince search...
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DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers behind it.
The future of TV: El Dorado for marketers
Imagine a situation where your ads reach precisely the people you’re targeting. Streaming services make it possible! Let’s look into the future of TV.
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
Succeed like Duolingo? How education works on TikTok, Insta & Co.
Duolingo is taking TikTok by storm together with its owl mascot, Duo. And it’s not alone. Our story presents six learning platforms that are using social media effectively. What are the strategies behind this, and what can your business learn?
Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!
Generative AI: Revolutionary – including for the design process?
One of the topics that EVERYONE is talking about in the creative world is how technology can enhance people's artistic skills and abilities. Read on to learn how the creative industry is already using generative AI in a variety of ways.
Storytelling in marketing: How to reach your customers
What kind of content catches our attention, captures our hearts and stays in our minds? The answer is stories: they move, thrill, and inspire us. Adding storytelling to your marketing lets you tell stories that engage your target group!
Interactive content: how to engage your target group
Are you sharing inspiring content, but still not generating enough user engagement? Then it’s time to make your content more dynamic! We have five tips for boosting your conversion rate through interactive content
11 digital tools for maximum creativity
Digital tools can help you develop and implement outstandingly creative ideas. Read on for our top 11 handy helpers.
#foodporn: food influencers as brand ambassadors
Are you also a fan of the super #yummy #instafood content on #foodstagram presented by your trusted #foodblogger? Leverage food influencers to boost your marketing in the food sector!