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Content

Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is als...
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What are Twitter’s plans? An interview with Twitter Germany boss Laurent Buanec
We talked to Laurent Buanec. The Country Director of Twitter Germany joined us for an interview to reveal what plans the company has, how the platform will be refined, and what users can look forward to in the future.
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
UX writing – clear messages for a next-level user experience
Text is text, isn’t it? On the contrary, if you’re creating content for the web, you need to give it plenty of thought. That’s where UX writing comes in. In our story, we explore what this involves, and how to approach UX texts.
Marketing & Media
29.07.2021
Guide: How to create attractive product descriptions
Good product texts are essential for a successful online store. Our guide explains how to create product descriptions with that "wow" effect.
Twitter’s new features: what can Blue, Fleets, and Spaces do?
The economic collapse of Twitter has already been predicted many times in the past. And yet the social networking site somehow always manages to impress with fresh ideas. It recently rolled out several new features. We took a look at them.
The most common SEO mistakes – and how to avoid them
SEO is the key to staying ahead of the competition on the Internet. But if your website is epically failing to rank, you’re probably making one of these five SEO mistakes. We tell you what you need to watch out for!
Checklist: How to write powerful texts for your email campaign
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
Corporate language guide – for an unmistakable corporate voice
If you want customers to be impressed by your brand, the key to success is corporate language. That’s because a strong corporate voice can give your image a boost. Learn more in our free downloadable!
Guide: Eight free image databases for free photos from the Web
Are you looking for free image material for your website, blog, or social media post? Our guide gives you an overview of the best free image databases along with some commercial alternatives.
Social selling e-book: integrating social media into your sales strategy
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.