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Content

Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is als...
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Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
NFT streaming: the next level of digital art appreciation
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!
5 groundbreaking campaigns promoting mental health
Can advertising campaigns open up and encourage dialogue about mental health? Yes, they can – and they are doing it in some very innovative ways. Read on for five examples of successful campaigns aiming to raise awareness of mental health.
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is working hard for you, we recommend media planning. Major brands like Mars understand that and are investing heavily in planning for success.
YouTube: 2022 has multiple new features in store
Listen up, content creators! A range of new YouTube features are planned for 2022. Read on to find out what’s changing and what features and formats creators can look forward to!
The gamer fascination – what makes this target audience so interesting?
Gamers don’t have the best reputation. The cliché is that they’re predominantly young males who fanatically play PC games. But what really makes the gaming target audience so unique, and how important is it for your marketing?
Here’s everything that’s changing on Instagram in 2022
2022 will be a significant year for Instagram. After Mark Zuckerberg’s image platform recently came under fire, Meta now wants to implement some changes to lighten the mood and get back on people’s good side.
CMS request for proposal: how an RFP template can smooth the way
If your company is planning to relaunch its website, it will usually also need to find a suitable content management system. But what exactly does “suitable” mean?
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
Seamless customer experience with a digital experience platform
Digital experience platform (DXP) – this new term is finding favour among marketers. DXP is on everyone's lips, especially when it comes to optimising the customer experience. But what makes a DXP? And why should companies use one?