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Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is als...
The mere-exposure effect – Why content marketing works
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
The dos and don’ts for your content automation strategy
As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.
When text automation really pays off in e-commerce
They quickly compose high-quality texts in multiple languages: text robots make life easier for online shop operators, especially when it comes to creating content.