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Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is also a relevant website ranking factor. Not only in search, but also in most types of performance marketing, content is crucial to what users do – whether they click on a page, stay on it and continue to interact. It is essential to publish top content in order to be found, read or viewed, and liked and ultimately to motivate consumers to buy. Unique content Content must be unique to convince search...
Corporate digital responsibility in gaming
More and more industries are assuming their corporate digital responsibility. We take a look at the gaming sector.
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Franziska von Lewinski reveals what awaits full-service agencies in 2023
Franziska von Lewinski about her perspective on the opportunities and challenges for full-service agencies in 2023.
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Twitch: Achieving streaming success through community building
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
25 effective social media marketing tips
Wanting to boost your company’s visibility and working on a social media strategy? We have 25 marketing tips for you to incorporate straight into your planning!
Discord – messenger, chatroom, and community network all rolled into one
Discord is a successful network that has attracted more than 150 million monthly users since its launch in 2015. We explore the community platform’s success model, along with its potential risks.
Snapchat’s success story: driven by innovation
Snapchat kicked off its success as a social network with self-destructing chats. It now has 332 million daily users thanks to its innovative features. We took a closer look at its success story.
A glimpse into the tube: what does the future of TV hold?
TV is a medium that has captivated the masses for as long as we can remember. In our new guide, we give you an overview of the latest TV trends and where advertisers now need to get on board.
Connected TV: understanding its uniqueness and maximizing its potential
Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.
Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.