Posts under the Topic:
Content
30.04.2019
Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
10.04.2019
What content marketers can learn from design thinking
We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.
23.03.2019
From push to pull and on the customer’s radar
Inbound marketing as a path to success. And why sales and marketing are a winning combination.
03.01.2019
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in the new year. Alleged trends.
19.12.2018
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
22.11.2018
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
19.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
30.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
06.08.2018
How Deutsche Bank benefits from new technologies
CMO Tim Alexander explains how marketing is evolving into a strategic corporate function.