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Search & SEO

It all started with Archie, and now search engines have been around for 30 years. Continuous change has been the only constant in the evolution of search engines. Our understanding of Internet search methods has transformed over the years and w...
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Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
Image SEO checklist: image optimization to boost your website’s ranking
Every website needs visual elements. Image files therefore also play a central role in search engine optimization. But image SEO isn’t just about image optimization, it also includes on-picture, on-page, and off-page factors.
DMEXCO marketing precap part 4: content marketing trends of 2021
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
DMEXCO marketing precap part 2: SEO trends of 2021
More intelligent algorithms, greater emphasis on content quality, and improved user experience: these are all topics that will shake up search engine optimization in 2021.
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
Visual commerce – the immense power of visualization
Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.
5 tips for podcast SEO – How to increase the reach of your audio content
Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.
What opportunities are opened up in B2B by voice marketing?
Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.
3 tips for voice search in eCommerce: How to get your store voice search-ready
Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.