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Search

It all started with Archie, and now search engines have been around for 30 years. Continuous change has been the only constant in the evolution of search engines. Our understanding of Internet search methods has transformed over the years and w...
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DMEXCO marketing precap part 4: content marketing trends of 2021
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
DMEXCO marketing precap part 2: SEO trends of 2021
More intelligent algorithms, greater emphasis on content quality, and improved user experience: these are all topics that will shake up search engine optimization in 2021.
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
Marketing
Marketing
30.10.2020
Visual commerce – the power of visualization
Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.
5 tips for podcast SEO – How to increase the reach of your audio content
Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.
What opportunities are opened up in B2B by voice marketing?
Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.
Future
Future
06.03.2020
3 tips for voice search in eCommerce: How to get your store voice search-ready
Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.
Future
Future
11.12.2019
2020 digital marketing trends – what awaits us in the new year?
Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.
Media
Sponsored Episode
07.11.2019
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?
Business
15.10.2019
How to be among the top results of near-me searches
No matter how much budget is available: there are possibilities and tools