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Performance Marketing

In performance marketing, the results of marketing activities are measured and optimized in real time. Each performance marketing activity is aimed at increasing reach, engagement or conversion rates. Activities are measurable with this numbers-driven marketing approach, which therefore has a direct effect on business success. Performance marketing: strategy and execution Performance marketing is not a standalone marketing discipline, but an approach that can be applied to most campaigns and online marketing activities. All activities along the customer journey should be planned so that results can be measured on an ongoing basis and the insights used for optimization purposes. Wherever KPIs are generated, performance can also be measured. In...
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(Good) news for marketers: Google extends third-party cookies until 2024
Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
With live data through dynamic times: What should marketers consider now?
Less organic in the shopping cart, balcony instead of Corsica, kitchen stove instead of restaurant - in these challenging times, preferences and purchasing behavior change in a short time.
Ukraine war: How can we help each other?
Ukrainian agency Netpeak specializes in performance marketing. Founder Dmitrii Piskarev outlines how the war in Ukraine has impacted his staff and the agency itself, and shares his hopes for help from Europe.
What are Twitter’s plans? An interview with Twitter Germany boss Laurent Buanec
We talked to Laurent Buanec. The Country Director of Twitter Germany joined us for an interview to reveal what plans the company has, how the platform will be refined, and what users can look forward to in the future.
Guide: how to create a convincing social media report
You’ve been working on your brand’s social media strategy for months and now want to see the results? A good social media report will show you if your efforts have paid off. Our guide reveals how to create one.
Checklist: How to write powerful texts for your email campaign
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
Intelligently merging social selling and marketing activities
As social selling becomes a popular sales concept, more and more sales channels are finding their way onto social networks. To successfully implement this strategy, social selling and marketing must be closely harmonized with one another.
Programmatic video: moving images and programmatic advertising cleverly combined
Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.
Content audit checklist – here’s how a content inventory works
Does your website content help you achieve your business goals? Only a content audit can really answer that question reliably. Optimize your UX, performance, and ROI using our content audit checklist!
Account-based marketing: 7 steps for implementing it in B2B marketing
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.