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Performance Marketing

In performance marketing, the results of marketing activities are measured and optimized in real time. Each performance marketing activity is aimed at increasing reach, engagement or conversion rates. Activities are measurable with this numbers...
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What are Twitter’s plans? An interview with Twitter Germany boss Laurent Buanec
We talked to Laurent Buanec. The Country Director of Twitter Germany joined us for an interview to reveal what plans the company has, how the platform will be refined, and what users can look forward to in the future.
Guide: how to create a convincing social media report
You’ve been working on your brand’s social media strategy for months and now want to see the results? A good social media report will show you if your efforts have paid off. Our guide reveals how to create one.
Checklist: How to write powerful texts for your email campaign
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
Intelligently merging social selling and marketing activities
As social selling becomes a popular sales concept, more and more sales channels are finding their way onto social networks. To successfully implement this strategy, social selling and marketing must be closely harmonized with one another.
Programmatic video: moving images and programmatic advertising cleverly combined
Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.
Content audit checklist – here’s how a content inventory works
Does your website content help you achieve your business goals? Only a content audit can really answer that question reliably. Optimize your UX, performance, and ROI using our content audit checklist!
Account-based marketing: 7 steps for implementing it in B2B marketing
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.
DMEXCO marketing precap part 5: performance marketing trends of 2021
In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!
Podcast advertising (part II): a revolution in brand communication?
To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.
Guide: If you want to boost your conversion rate, optimizing your forms is definitely worth the effort!
Your ranking is great, website traffic is a dream, so why is your conversion rate a catastrophe? Read our free guide and find out how to optimize your forms for a significant uptick in UX and conversion rates.