Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.

Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.

They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.

Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.

A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.

L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data