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Guide: how to create a convincing social media report

Here’s how crucial a good social media report is to success.
Image: © Gorodenkoff / Adobe Stock

Why is a social media report so important?

If you want to measure the success of your social media concept, an informative social media report is essential. A good marketing report on the channels you use

  • uncovers which content is working (and which isn’t),
  • enables you to identify any social media marketing trends,
  • provides interesting insights into the “whys” behind your community’s interactions, and
  • also significantly helps you demonstrate progress to your customers and managers.

Do you want to unlock the full potential of social media marketing and put your current performance to the test? Then download our free guide and find out how to determine the right KPIs and goals for your report – step by step.

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What characterizes a good social media report?

A social media report that delivers real findings is made up of certain elements, but is also – and especially – tailored to its readers/audience. So, before you even start analyzing data, you should think about what information is relevant. For example, your managers will probably be mainly interested in the current status and progress recently seen in the company’s social media performance. A social media report aimed at your team, on the other hand, may focus more strongly on how the various channels are developing. And if the social media report is going to be presented to customers or business partners, it may be more appropriate to provide a general overview – with the level of detail varying depending on the audience.

A social media report is also a question of timing

A social media report can either be created as a one-time measure in connection with a specific campaign or on a regular basis. For instance, many brands give monthly updates on their company’s social media activity in addition to campaign-related reports. That is beneficial because changes in mood within the community can be quickly identified on the different channels and the social media team can swiftly respond to and counteract critical developments. Reports issued at the end/start of every quarter are another popular option. They are ideal for taking stock of the situation on an interim basis and evaluating the success or failure of social media strategies.

Tip: It is recommended to space out individual monthly reports by 28 days. That way, the analyzed timeframe will always be the same and the results will not be affected by how many days there are in any given month.

Our free guide tells you how to find the right tool to make it easier to schedule and create your report.

Your brand’s social media report made easy with our guide and checklist

A good social media report needs to be carefully planned. Our guide “Social media reporting – the meaningful way” contains handy tips and tricks that will make it easier for you to create your social media reports. A checklist also awaits you there to help you put everything into practice. So what are you waiting for? Get cracking on your social media report!

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