Ukraine war: How can we help each other?

Ukrainian agency Netpeak specializes in performance marketing. Founder Dmitrii Piskarev outlines how the war in Ukraine has impacted his staff and the agency itself, and shares his hopes for help from Europe.

War is still raging in Ukraine and marketers are offering their services to companies across Europe.
Image: © Elena Mozhvilo / Unsplash

Marketing agencies need projects

Three months have passed since war broke out in Ukraine. For many Ukrainian residents, daily life is focused on simply surviving, so few have any thoughts to spare for economic, business and/or operational issues. Countless Ukrainian marketers have either lost their jobs or are facing a bleak professional future. Despite this, they want something to do – and they still need to earn an income, of course.

Netpeak is actively looking for clients

Dmitrii Piskarev, founder of Ukrainian agency Netpeak, therefore attended the DMEXCO Digital Spring Summit to talk about himself, his agency and the work they do. He also described daily life right now in his home country and explained what a mutually beneficial B2B relationship between Europe and Ukraine might look like.

12 million Ukrainians have fled their homes

Piskarev gave a hard-hitting summary of the current situation: since war broke out in Ukraine, 2,000 civilians have been killed, infrastructure worth 1 billion U.S. Dollars has been destroyed, and the GDP is expected to shrink by 30 to 50 percent.

Given the situation, it’s not surprising that making sure that marketing is still running smoothly is not a priority in Ukraine right now. But the Netpeak agency wants to survive the war and is actively looking for new clients from across Europe.

Win-win situation for Europe and Ukraine?

Ukrainian marketers have extensive digital expertise and they can use their specialized knowledge of digital marketing and their excellent English skills to support European companies. As Piskarev explained, Ukrainian teams are reliable, experienced, and well-organized. Many of them would also be happy to operate on a freelance basis and take advantage of the digital transformation to work full-time for clients across Europe.

You can watch the full session with Dmitrii Piskarev on demand:

BVDW supports Ukraine

The German Association for the Digital Economy (BVDW) also strongly believes that going digital is the ideal choice in this kind of situation. It launched the “Digital Hilft” (“Digital Helps”) campaign at the start of the war in Ukraine to implement a range of measures providing short-term aid and assistance for Ukrainians. Dirk Freytag, President of the BVDW, was also a speaker at the Digital Spring Summit. You can watch the video here.