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Creativity & Design

The all-encompassing digital transformation means that companies are facing more and more challenges related to digital creativity. From marketing and products to customer service, creative digital solutions are constantly being sought to optim...
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In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
UX writing – clear messages for a next-level user experience
Text is text, isn’t it? On the contrary, if you’re creating content for the web, you need to give it plenty of thought. That’s where UX writing comes in. In our story, we explore what this involves, and how to approach UX texts.
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is best left to the professionals. Uli Kramer is co-founder of the “pilot” communications agency and knows how important it is to have the right concept.
How to turn a minimum viable product into a minimum awesome product
You have a brilliant business idea for a new software program or app – but will your customers also see it that way? Before you brave the market with a painstakingly designed product, you can chalk it out as a minimum viable product.
Smart packaging – the packaging of the future is already here
What makes packaging good? The answer is clear: added value. Many brands are currently delivering this with QR codes and other similar tools. But a new generation of smart packaging is already here: intelligent packaging.
Checklist: How to write powerful texts for your email campaign
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
Beer Brewing 4.0: digitalization of the brewing industry
A romantic craft? Digitalization has completely revolutionized the art of beer brewing. Join us on the journey and find out how the frothy beverage is made today and what role machine learning, digital twins, and other aspects play.
“Digital education” whitepaper
Even if some may doubt it based on recent experience: the future of education is digital. Find out what digital education means and what opportunities it offers in our free whitepaper.