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Creativity & Design

The all-encompassing digital transformation means that companies are facing more and more challenges related to digital creativity. From marketing and products to customer service, creative digital solutions are constantly being sought to optimize processes, and trends are being created to tailor the online experience to individual requirements. Many technologies have already developed to an advanced stage, but ensuring that these technologies can also be used in specific fields of application in our day-to-day working and personal lives requires a certain degree of digital creativity. Current applications still offer plenty of opportunities to utilize existing well-known technologies. Digital design is all about creating suitable products in this context. Digital desig...
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Metaverse marketing – a glimpse into the future
The metaverse is one of Web3’s top creations, but people haven’t been talking about it much recently. So, what’s going on with the new digital space? And how can you leverage the metaverse effectively for your marketing? We have the answers here!
11 digital tools for maximum creativity
Digital tools can help you develop and implement outstandingly creative ideas. Read on for our top 11 handy helpers.
DMEXCO 2023 reveals agency trends of 2024
At this year’s DMEXCO, agencies were given their very own stage in the World of Agencies, where trends for 2024 and current challenges and opportunities in the ever-changing world of advertising were explored.
Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.
Alexa, let’s design a better sounding world!
Church tower bells, car horns, ringing cell phones - acoustic information influences our everyday lives. Why are acoustic signals so effective? What functions does sound perform? And what does this mean for digital UX and the sound of entire brands?
What does digital creativity mean for marketers?
DMEXCO 2023, the Digital Marketing Expo & Conference, will be getting to the bottom of this question as part of its motto “Empowering Digital Creativity”.
Digital fashion is the future
The textile industry is a contentious topic, but digital fashion could turn things around. Read all about it here!
Creative marketing as a success factor
How can marketers triumph in the digital world? Read here to learn why creative marketing is so important.
Digital fashion at DMEXCO 2023
The fashion industry is digital-ready: experience the fusion of digital and physical fashion at DMEXCO 2023.
Corporate digital responsibility in gaming
More and more industries are assuming their corporate digital responsibility. We take a look at the gaming sector.