Posts under the Topic:
Brand & Brand Safety
Be it adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands dominate our everyday lives. Strong brands provide orientation, convey a sense of belonging, arouse desires, and have a firm hold in the minds of consumers. Brand building, i.e. the creation and management of a brand, therefore plays an essential role in business in order to position yourself successfully in competitive markets and react to changing market conditions. The same applies to brand safety, i.e. protecting the brand construct from negative influences. However, against the background of changing customer needs and touchpoints, new, holistic brand strategies are required that put consumers at the center.
Strong brands are not interchangeable
Well-positioned and well-m...
CSRD & Digital Marketing: Visible Sustainability Communication
From 2025, the CSRD is extending reporting requirements to many medium-sized companies – opening new doors for digital marketing. How can your business carry out sustainability communication authentically and effectively?
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.
03.07.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
26.06.2025
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
30.05.2025
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
28.05.2025
Accessible Content: What Do Content Creators Need to Know?
One of the aims of Germany’s Accessibility Improvement Act, which comes into force on June 28, 2025, is to make content accessible to everyone. As a content creator, you have a vital role to play. So, what do you need to know? Here’s an overview!
17.04.2025
Nostalgia Marketing: Why Retro Works
The nostalgia vibe is not just a passing fad – retro will never go out of fashion. It evokes comforting feelings and the idea that things were somehow better back then. But why is it so powerful? And how can you harness it in your marketing?
15.04.2025