Posts under the Topic:
Brand
05.07.2019
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
23.04.2019
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
17.04.2019
Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
12.04.2019
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
11.04.2019
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
05.04.2019
Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.
03.04.2019
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
02.04.2019
Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.
14.03.2019
The video portal is also jumping on the stories bandwagon. This is good news for companies.
