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Brand

Whether it’s adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands determine our everyday lives. Strong brands offer orientation, convey a sense of belonging, stir desires and occupy a firm place in consumers’ minds. Brand building – the...
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DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.
Media Resources
20.10.2020
Guide: Planning your social media budget wisely
For a while now, being active and engaging with customers on social media has been an absolute must for companies, regardless of their size. Implementing a social media strategy is resource-intensive. But how can you plan your social media budget wisely?
Expo Resources
17.09.2020
Guide: DMEXCO @home for exhibitors: make your expo presence a success
What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.
Marketing
Marketing
16.09.2020
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Marketing
Marketing
26.08.2020
Pinterest as a marketing channel: is the network being wrongly neglected?
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
Marketing Business
25.08.2020
Infographic: 5 measures for extending the product lifecycle
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.
Expo
Expo
19.08.2020
DMEXCO @home: free guest tickets for exhibitors
DMEXCO @home, the digital version of DMEXCO 2020, gives exhibiting companies the full DMEXCO experience. As an exhibitor, you also benefit from a one-of-a-kind offer: an unlimited number of free guest tickets to your digital presence.
How important is sustainability communication for brands and employer branding?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Marketing
Marketing
30.07.2020
Intelligently intertwining the customer experience with customer engagement
A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.