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Whether it’s adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands determine our everyday lives. Strong brands offer orientation, convey a sense of belonging, stir desires and occupy a firm place in consumers’ minds. Brand building – the...
Instagram marketing: 5 tips on how brands can use it to attract more attention
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Social selling tools, channels, & KPIs: make your success measurable
Do you want to embark on your social selling journey but don’t know where to start? Are you wondering which channel is right for you, what KPIs will best measure your strategy’s success, and whether there are social selling tools to help?
Social sellers wanted: How to establish authentic problem solvers
To establish social selling in your company, you need social sellers above all else. Who is the ideal candidate for this role and what factors do you need to consider when introducing social selling? We have 7 tips to get you started!
10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
Instagram for B2B companies: practical tips for a successful presence
Nowadays, it’s not just platforms like LinkedIn and Xing that are essential for B2B communication. More and more companies are also using Instagram as a B2B marketing channel. Read here how Instagram can help you step up your B2B business.
DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.