The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.

Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.

Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.

Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.

Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.