Posts under the Topic:

Brand & Brand Safety

Whether it’s adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands determine our everyday lives. Strong brands offer orientation, convey a sense of belonging, stir desires and occupy a firm place in consumers’ minds. Brand building – the creation and upkeep of brands – thus has an essential role to play in entrepreneurial action in the effort to successfully position a brand in competitive markets and respond to changing market conditions. The same applies to brand safety, i.e. protecting the brand construct from negative influences. But against the backdrop of shifting customer needs and points of contact, there is a need for new, holistic brand strategies that will place consumers at the focus of attention. Strong brands are not...
Show more
K-Scan: How Kaufland is expanding its digital self-service system in stores
More and more retailers and supermarket chains are trying to optimize their customer experience in their physical stores. Kaufland’s solution for this is its new digital shopping and payment option, K-Scan.
25 effective social media marketing tips
Wanting to boost your company’s visibility and working on a social media strategy? We have 25 marketing tips for you to incorporate straight into your planning!
Pinkwashing examples that you need to know about
It doesn’t always have to be green – brands might also give themselves a pinkwash, even if they don’t merit it. We present some examples here.
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynotes, the first-ever DMEXCO Digital Spring Summit explored the digital industry’s key trends for 2022. These were the event highlights:
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
8 cybersecurity companies that investors should have on their radar
The cybercommunity is vulnerable – that’s nothing new. What’s new is the large number of innovative cybersecurity companies. Which 8 brands and cybersecurity stocks should be on your watchlist this year?
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is working hard for you, we recommend media planning. Major brands like Mars understand that and are investing heavily in planning for success.
How to create a successful review marketing strategy
Customers who want to find out about a product or service will start by reading online reviews. Our free guide explains how to use feedback to optimize your review marketing.
Delivery services – from lockdown boom to here to stay?
Although many restaurants are open again, the boom in delivery services like Gorillas, Flink and the rest shows no sign of abating. Why are these services so successful, and what’s the difference between the providers? Read on for the answers and much more.
Alpakas – a green delivery service?
The grocery delivery service Alpakas has sustainability at the heart of its concept – thus setting itself apart from the competition. But how does zero packaging and zero waste work in the delivery service business?