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Brand

Whether it’s adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands determine our everyday lives. Strong brands offer orientation, convey a sense of belonging, stir desires and occupy a firm place in consumers’ minds. Brand building – the...
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A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.
Brand loyalty: 5 strategies for long-lasting customer bonds
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
Mission Female – an interview with founder Frederike Probert
Diversity in boardrooms and female empowerment are among the hot topics of today. In an interview with DMEXCO, Frederike Probert, founder of Mission Female, explains how her network helps women climb the career ladder.
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
Max von Hilgers on ad verification and Meetrics’s presence at DMEXCO @home 2021
Digital advertising and ad verification – Meetrics is the analytics specialist among adtech providers. Max von Hilgers is the company’s CEO and improves the ad performance of his customers through universal solutions.
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is best left to the professionals. Uli Kramer is co-founder of the “pilot” communications agency and knows how important it is to have the right concept.
Lost in translation: how to avoid embarrassing marketing translation errors
You’ve defined your marketing strategy: you want your product to perform successfully abroad. But then, you get lost in translation. Translation errors can often make your entire brand presence fail. We have some tips on how to avoid them.
Registering a domain – your website’s business card
Whether a company profile or an online store: the domain is your signpost to attract users to your online presence. So, what’s the best way to register an Internet address? Our free guide has all the key facts!