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Brand & Brand Safety

Be it adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands dominate our everyday lives. Strong brands provide orientation, convey a sense of belonging, arouse desires, and have a firm hold in the minds of consumers. Brand building, i.e. the creation and management of a brand, therefore plays an essential role in business in order to position yourself successfully in competitive markets and react to changing market conditions. The same applies to brand safety, i.e. protecting the brand construct from negative influences. However, against the background of changing customer needs and touchpoints, new, holistic brand strategies are required that put consumers at the center. Strong brands are not interchangeable Well-positioned and well-m...
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Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
#DMEXCO2022: What agencies need to have on their radar for 2023
With one crisis after another, companies and agencies have faced a multitude of challenges over the past two years – and there are more to come. Read on to find out how agencies should be preparing for 2023.
K-Scan: How Kaufland is expanding its digital self-service system in stores
More and more retailers and supermarket chains are trying to optimize their customer experience in their physical stores. Kaufland’s solution for this is its new digital shopping and payment option, K-Scan.
25 effective social media marketing tips
Wanting to boost your company’s visibility and working on a social media strategy? We have 25 marketing tips for you to incorporate straight into your planning!
Pinkwashing examples that you need to know about
It doesn’t always have to be green – brands might also give themselves a pinkwash, even if they don’t merit it. We present some examples here.
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynotes, the first-ever DMEXCO Digital Spring Summit explored the digital industry’s key trends for 2022. These were the event highlights:
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
8 cybersecurity companies that investors should have on their radar
The cybercommunity is vulnerable – that’s nothing new. What’s new is the large number of innovative cybersecurity companies. Which 8 brands and cybersecurity stocks should be on your watchlist this year?
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is working hard for you, we recommend media planning. Major brands like Mars understand that and are investing heavily in planning for success.