Posts under the Topic:
Brand
6 hours ago
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
30.09.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
31.07.2019
You don’t need a flagship store
Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.
05.07.2019
Having a ‘purpose’ is no longer enough
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
29.05.2019
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
23.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
17.04.2019
Visual search SEO: Pinterest is in the lead
Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
12.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
11.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
05.04.2019
It depends on the processes
Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.