Posts under the Topic:

Brand & Brand Safety

Be it adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands dominate our everyday lives. Strong brands provide orientation, convey a sense of belonging, arouse desires, and have a firm hold in the minds of consumers. Brand building, i.e. the creation and management of a brand, therefore plays an essential role in business in order to position yourself successfully in competitive markets and react to changing market conditions. The same applies to brand safety, i.e. protecting the brand construct from negative influences. However, against the background of changing customer needs and touchpoints, new, holistic brand strategies are required that put consumers at the center. Strong brands are not interchangeable Well-positioned and well-m...
Show more
Storytelling in marketing: How to reach your customers
What kind of content catches our attention, captures our hearts and stays in our minds? The answer is stories: they move, thrill, and inspire us. Adding storytelling to your marketing lets you tell stories that engage your target group!
#foodporn: food influencers as brand ambassadors
Are you also a fan of the super #yummy #instafood content on #foodstagram presented by your trusted #foodblogger? Leverage food influencers to boost your marketing in the food sector!
Corporate influencers: new legal situation
Read here about the rules that need to be followed by corporate influencers and the company they’re promoting.
Creative marketing as a success factor
How can marketers triumph in the digital world? Read here to learn why creative marketing is so important.
The how and why of community building
Learn here how community building can give your company a competitive edge.
DMEXCO survey: influencer marketing trends
Influencer marketing: our 2023 survey focuses on the trends, challenges, & potential of this billion-figure business.
The why and how of influencer marketing
Expert Silvia Lange joins us for an interview to explore the rewarding discipline of influencer marketing.
Augmented Reality in Marketing: 8 Current Examples
From L’Oréal to Meta and Snapchat – augmented reality has found its way into marketing. We explore some examples.
BeReal: how to market on the trending app
BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?
Media planning guide: 7 clever software tools
Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!