Posts under the Topic:

Brand

Whether it’s adidas or Nike, Coca-Cola or Pepsi, Mercedes or BMW – brands determine our everyday lives. Strong brands offer orientation, convey a sense of belonging, stir desires and occupy a firm place in consumers’ minds. Brand building – the...
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Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Marketing
Marketing
30.07.2020
Intelligently intertwining the customer experience with customer engagement
A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.
Marketing Business
21.07.2020
Toolkit: how to conduct a successful competitive analysis
How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.
Marketing
Marketing
21.07.2020
Purpose-driven influencers: how can marketers use the meaningfulness trend?
Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.
Marketing
Marketing
17.07.2020
7 strategies for small and medium-sized enterprises to increase their brand awareness
Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.
Marketing
Marketing
15.07.2020
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
Marketing
Marketing
18.06.2020
Eight success factors for the corporate blogs of B2B companies
Especially in the B2B business, corporate blogs are a valuable tool for strategic communication. Here, we break down the prerequisites and factors that determine the success of your B2B blog.
Business Resources
17.06.2020
Template: Use product discovery and avoid flawed developments
What does the product discovery concept involve? How do you optimally apply it and what should you keep in mind when using it? Get an overview here along with some practical tips and a free test template!
Business
Business
16.06.2020
Combining the ROPO effect and showrooming to produce a formula for success
The line between e-commerce and brick-and-mortar retail is becoming increasingly blurred. This trend presents enormous opportunities when it comes to consolidating the benefits of buying habits that actually oppose each other, such as the ROPO effect and showrooming.
Business
Business
09.06.2020
Moving from a sales funnel to a trust funnel – lasting success through trust
In many cases, a traditional sales funnel doesn’t quite cut it. A trust funnel represents a better alternative, especially for B2B marketers. Why? Because it takes the entire lifecycle of the customer into account and not just the sale alone.