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Sustainability

Climate change, the extinction of entire species, and plastic-ridden oceans: when you consider the environmental threat we’re facing today, sustainable actions are called for now more than ever. Sustainability is no longer just a buzzword or trend for idealists. It is an issue that affects us all – brands included. In a recent study, around 70 percent of consumers in Germany said that they buy more environmentally friendly and sustainable products than they did five years ago. For companies, sustainability is therefore one thing above all: an enormous opportunity. Corporate sustainability as a buying factor Especially for younger generations, aspects like sustainability, environmental protection, and social commitment are decisive factors in ...
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Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
Delivery services – from lockdown boom to here to stay?
Although many restaurants are open again, the boom in delivery services like Gorillas, Flink and the rest shows no sign of abating. Why are these services so successful, and what’s the difference between the providers? Read on for the answers and much more.
Alpakas – a green delivery service?
The grocery delivery service Alpakas has sustainability at the heart of its concept – thus setting itself apart from the competition. But how does zero packaging and zero waste work in the delivery service business?
New work: how the quest for a purpose is reshaping the world of work
In the end, it took a pandemic to turn our work habits on their head from one day to the next. However, the coronavirus outbreak merely accelerated trends that were already happening.
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
14.12.2021
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
The climate is overheating – time for green data centers!
Data centers are the world’s fastest-growing energy consumers. Are the digital economy and climate goals compatible? Stefan Mink from IONOS should know. We ask him: How much progress have we made in developing green data centers?