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Sustainability & Green Economy

No longer a niche topic: The principles of sustainability and the green economy have become established in mainstream society in recent years. Potential customers are paying more and more attention to whether companies holistically pay attention to sustainability in their production or services. Brands should therefore not view sustainability only as an anchor for communication: Companies that only pretend to be part of the green economy must expect to be punished by their customers. Many companies have already recognized this and have entered a competition for innovation and transformation that can save the environment and change the market. Sustainability and the green economy therefore offer companies the opportunity to establish themselves as market leaders and win over new custo...
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Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Sustainable Development Goals: How companies can operate sustainably
The United Nations has formulated 17 Sustainable Development Goals (SDGs) as a call to action to tackle the climate crisis. Read on to find out how companies can use the SDGs to play important roles in creating a sustainable world.
Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day. Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Advertising & sustainability: how ecofriendly is the industry in reality?
Green marketing has been trending for the past few years. Brands and companies are presenting themselves as sustainable and eco-conscious. But does their marketing live up to that, and how can companies advertise in a greener way?
Sustainable consumption: exploring the second-hand market and sharing economy
Two commercial models have caught on in recent years: the sharing economy and second-hand market combine sustainability with profits, thus serving as perfect examples of modern business.
Green technology: how waste management innovations are boosting sustainability
Who would have thought that trash cans would be smart one day? Well, it’s happening. Digitalization and AI have also found their way into the waste industry, with green technology helping companies be more sustainable.
Green hosting – how to make your company website more ecofriendly
Web hosting has been criticized for its high energy consumption. The industry is responding with sustainable green hosting options. We explore how green hosting works and how your company can use it.
Paid returns? Retail is responding with these innovations
Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
Delivery services – from lockdown boom to here to stay?
Although many restaurants are open again, the boom in delivery services like Gorillas, Flink and the rest shows no sign of abating. Why are these services so successful, and what’s the difference between the providers? Read on for the answers and much more.