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Sustainability & Green Economy

No longer a niche topic: the principles of sustainability and the green economy have become established in mainstream society in recent years. Potential customers are paying more and more attention to whether companies holistically incorporate sustainability into their production or services. Brands should therefore not view sustainability just as an anchor for communication; if they only pretend to be part of the green economy, they should expect to be called out on it and will see their customers turning their backs on them. Many companies have already recognized this and have entered a competition for innovation and transformation that can save the environment and change the market. Sustainability and the green economy therefore offer companies the opportunity to establish themsel...
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9 startups using AI to champion sustainability
Across a wide range of areas, AI is seen as a catalyst for optimizing processes and creating fresh ideas and new designs. Can it also be used to help protect our planet against climate change? These 9 startups are combining AI and sustainability.
Maximum transparency: blockchain in the food industry
The blockchain principle is one of the major digital innovations of our time. And it really does have revolutionary potential – for example in the food industry, where it can improve transparency, increase safety, and open new doors.
Guide on creating a sustainable website
More and more brands are integrating sustainability into their business strategy, but often don’t think to build a sustainable website. Our guide explores why that’s so key to a green brand presence and what measures you can take.
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
An A to Z of corporate digital responsibility
CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.
5 innovative startups wanting to improve the world with new technologies
It’s time to move over for the newcomers on the market. Innovative startups are really knocking it out of the park with their fresh visions. We introduce you to five of them.
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?