Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?

DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.