Posts under the Topic:
Sustainability & Green Economy
No longer a niche topic: the principles of sustainability and the green economy have become established in mainstream society in recent years. Potential customers are paying more and more attention to whether companies holistically incorporate sustainability into their production or services. Brands should therefore not view sustainability just as an anchor for communication; if they only pretend to be part of the green economy, they should expect to be called out on it and will see their customers turning their backs on them. Many companies have already recognized this and have entered a competition for innovation and transformation that can save the environment and change the market. Sustainability and the green economy therefore offer companies the opportunity to establish themsel...
Agency strategy in 2025: DMEXCO reveals the trends
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
DMEXCO 2024 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2024.
20.08.2024
German Digital Award 2024: 6 standout cases
The 10th German Digital Award recognized the most innovative projects and creative campaigns. I have picked out my six highlights – irrespective of whether they won Gold, Silver, or Bronze – and analyzed the factors behind their success.
27.05.2024
New standards for sustainability in advertising
For businesses, agencies, and organizations to measure their environmental commitment, they need standards to guide them. That also applies to the digital advertising industry. In response, the BVDW has defined what sustainability means here.
23.04.2024
Earth Day 2024: how AI is improving conservation
From removing plastic from our rivers and oceans to protecting endangered species – artificial intelligence is supporting environmental protection in lots of ways. We present four impressive examples just in time for Earth Day 2024.
22.04.2024
9 startups using AI to champion sustainability
Across a wide range of areas, AI is seen as a catalyst for optimizing processes and creating fresh ideas and new designs. Can it also be used to help protect our planet against climate change? These 9 startups are combining AI and sustainability.
Maximum transparency: blockchain in the food industry
The blockchain principle is one of the major digital innovations of our time. And it really does have revolutionary potential – for example in the food industry, where it can improve transparency, increase safety, and open new doors.
28.02.2024
Guide on creating a sustainable website
More and more brands are integrating sustainability into their business strategy, but often don’t think to build a sustainable website. Our guide explores why that’s so key to a green brand presence and what measures you can take.
30.11.2023
Latest Stories
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
27.11.2023
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?