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Climate change, the extinction of entire species, and plastic-ridden oceans: when you consider the environmental threat we’re facing today, sustainable actions are called for now more than ever. Sustainability is no longer just a buzzword or tr...
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
The climate is overheating – time for green data centers!
Data centers are the world’s fastest-growing energy consumers. Are the digital economy and climate goals compatible? Stefan Mink from IONOS should know. We ask him: How much progress have we made in developing green data centers?
Corporate venture building (CVB): the new digital business model?
Global challenges like climate change and healthcare require innovative and sustainable ideas to be developed and quickly implemented. Is corporate venture building the business model for achieving that?
Female Founder Initiative – for more women in the tech industry
Tech startups are spreading like wildfire, but if you look closer, one thing stands out: it’s mainly men who are igniting the flame. The Female Founder Initiative wants to change that.
Spotlight on farmer connect®: data for transparent and fair supply chains
Michael Chrisment is the CEO of the Swiss startup farmer connect®. Using IBM’s blockchain technology, the agritech company ensures greater sustainability and transparency in the food industry’s production and supply chains.
Will the coronavirus permanently change the face of e-commerce?
The coronavirus crisis hasn’t just hit in-store retail, but has also set the ball rolling in many aspects of the world of e-commerce. What long-term effects can be expected in online retail?
How important is sustainability communication for brands and employer branding?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?