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DMEXCO Column

Unlock new perspectives with the DMEXCO Column: your monthly guide to digital trends

Welcome to the DMEXCO Column – your monthly update bringing you news and views direct from the leading thinkers and innovation drivers in the digital business. You’ll receive valuable insights into the latest developments and trends from renowned digital experts – covering everything from retail media and personal branding to digital healthcare through to cultural marketing and much more besides.
Whether you’re looking for in-depth analyses or innovative perspectives, the DMEXCO Column gives you a clear overview of the digital world and helps you plan the next significant steps for your business. Stay in the loop with us and be inspired by fresh ideas that really pay off.

Young woman with curly hair and glasses looking at her smartphone – symbolic image for LinkedIn posts that easily come off as cringe without the right tips
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
Social Content
2 days ago
Symbolic image for long tail marketing: a lizard with a long tail.
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of long tail campaigns in online marketing through AI.
DMEXCO Column Artificial Intelligence
07.07.2025
Maximilian Conrad of Hypecast talks about Dynamic Ad Insertion
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
DMEXCO Column Transformation
17.06.2025
Personalization in advertising: A man sits at his desk and uses the Behavioral Prediction Framework on his laptop.
AI Outcomes Framework: The Future of Marketing Precision and Personalization in Advertising
A DMEXCO column by Evgeny Popov on the new AI Outcomes Framework that enables marketers to predict user engagement more precisely and thereby allows for better personalization in advertising.
DMEXCO Column Artificial Intelligence
12.06.2025
Crystal ball reflecting the Chancellery in hand – symbol of the digital economy’s future and government policy
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
DMEXCO Column Public Policy
22.05.2025
DMEXCO column: Robin Heintze on AI as a CRM boost
AI as a CRM optimizer: MEGABAD shows how it’s done in the SME sector
A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.
DMEXCO Column Artificial Intelligence
20.05.2025
Columnist Thilo Kölzer on health tokens in the healthcare market.
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
DMEXCO Column Consumers
15.05.2025
A diverse group of people with their backs to the viewer. Around them and on the floor are colorful circles
Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.
DMEXCO Column E-Commerce
07.05.2025

Latest Stories

Beitragsbild_DL_CSRD & Digital Marketing_textbest Canva Pro
CSRD & Digital Marketing: Visible Sustainability Communication
Beitragsbild_DMEXCO Kolumne 26_Maud Schock & Michael Schreck
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
Beitragsbild_Kolumne 25_Thilo Kölzer
The long tail is back in marketing – this time with AI
Story_Ghibli_textbest Canva Pro
AI Visualizations: How to Use AI for Awareness and Branding
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Marketing on YouTube on the Platform’s 20th Anniversary
Soccer ball hitting the net as a symbol for successful branding with LinkedIn and teamwork
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.
Social Content
30.04.2025
Marketing Relevance: A replica of the sculpture “The Thinker” made of pink building blocks, sitting on a plinth against a colorful gradient background.
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
DMEXCO Column Artificial Intelligence
29.04.2025