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DMEXCO Column

Unlock new perspectives with the DMEXCO Column: your monthly guide to digital trends

Welcome to the DMEXCO Column – your monthly update bringing you news and views direct from the leading thinkers and innovation drivers in the digital business. You’ll receive valuable insights into the latest developments and trends from renowned digital experts – covering everything from retail media and personal branding to digital healthcare through to cultural marketing and much more besides.
Whether you’re looking for in-depth analyses or innovative perspectives, the DMEXCO Column gives you a clear overview of the digital world and helps you plan the next significant steps for your business. Stay in the loop with us and be inspired by fresh ideas that really pay off.

What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of long tail campaigns in online marketing through AI.
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
AI Outcomes Framework: The Future of Marketing Precision and Personalization in Advertising
A DMEXCO column by Evgeny Popov on the new AI Outcomes Framework that enables marketers to predict user engagement more precisely and thereby allows for better personalization in advertising.
The Digital Economy on the Move – Three Priorities for the New Government
A DMEXCO column by Dirk Freytag on what the digital economy expects from Germany’s new federal government – and the urgent opportunities now within reach for advancing digitalization, harnessing data, and strengthening digital skills.
AI as a CRM optimizer: MEGABAD shows how it’s done in the SME sector
A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.