Posts under the Topic:

Influencer

Influencers are opinion leaders and multipliers on the Internet. They have a huge influence on their followers. This makes them very attractive for companies that want to advertise their products and services on the net. Influencer marketing ha...
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Marketing
Marketing
21.07.2020
Purpose-driven influencers: how can marketers use the meaningfulness trend?
Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.
Marketing
Marketing
15.07.2020
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
Resources Marketing
30.06.2020
E-book: how to go about influencer marketing in the right way
The world of influencer marketing has become more and more differentiated and complex in recent years. In our e-book, you will learn how to develop a successful influencer marketing strategy these days.
Marketing
Marketing
16.04.2020
The 7 deadly sins in influencer marketing – These are the mistakes to avoid
Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.
Marketing
Marketing
09.04.2020
What should be borne in mind when using influencer marketing during the COVID-19 crisis?
What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.
Marketing
Marketing
28.02.2020
How agencies optimize your collaborations with influencers
New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.
Resources Marketing
04.02.2020
Guide: TikTok marketing – here’s how to use the video app for your business
Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
Marketing
Marketing
27.01.2020
How virtual influencers are gaining a foothold in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
Media
Media
10.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
Marketing
Marketing
17.12.2019
Referral marketing: nothing is more valuable than good referrers
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.