Posts under the Topic:
Influencer
12.08.2019
Between likes and hashtags: What really matters when choosing the right influencer
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.
24.05.2019
Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
09.05.2019
“Focus instead of scatter”
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
12.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
28.03.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
21.02.2019
The fashion industry, new luxury and strong content brands
Highsnobiety founder David Fischer in an interview with host Katja Nettesheim. (German only)
11.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.