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Influencer

Influencers are opinion leaders and multipliers on the Internet. They have a huge influence on their followers. This makes them very attractive for companies that want to advertise their products and services on the net. Influencer marketing has established itself as an independent form of advertising and will continue to play an important role in the digital marketing landscape of the future. The main channel for influencers is Instagram. Why does influencer marketing work so well? The popularity of influencers essentially boils down to these four reasons: Tangibility: Influencers are living celebrities, who followers feel close to. They let their followers into their lives and give short daily insights into their ...
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Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day. Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Social commerce trends: Where is the journey heading on TikTok, Instagram, etc.?
Social commerce is a shopping revolution! The phenomenon isn’t all that new, but it is now taking on unprecedented dimensions. Read here how the megatrend is advancing!
B2B influencers: what should companies learn from personal brands?
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
Social selling e-book: integrating social media into your sales strategy
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.
Social sellers wanted: How to establish authentic problem solvers
To establish social selling in your company, you need social sellers above all else. Who is the ideal candidate for this role and what factors do you need to consider when introducing social selling? We have 7 tips to get you started!
Guide: using social commerce to boost your sales
Social commerce is on everyone’s lips. But how can it help you stay one step ahead of the competition? Download our free guide to find out how social media can help generate more online retail sales!
Governing on Twitter and others: social media as a political communication form
More and more politicians are communicating via social media channels. What opportunities and risks does that mean for political communication? We present a few examples!
DMEXCO marketing precap part 6: Social media marketing trends for 2021
The social media marketing trends for 2021 have been shaped by changing user behavior, new developments in technology, an expanded user base and – last but not least – the ongoing coronavirus pandemic. These are the trends to be aware of!