Influencers are opinion leaders and multipliers on the Internet. They have a huge influence on their followers. This makes them very attractive for companies that want to advertise their products and services on the net. Influencer marketing has established itself as an independent form of advertising and will continue to play an important role in the digital marketing landscape of the future. The main channel for influencers is Instagram.
Why does influencer marketing work so well?
The popularity of influencers essentially boils down to these four reasons:
Tangibility: Influencers are living celebrities, who followers feel close to. They let their followers into their lives and give short daily insights into their ...