Posts under the Topic:
Influencer
Influencers are opinion leaders and multipliers on the Internet. They have a huge influence on their followers. This makes them very attractive for companies that want to advertise their products and services on the net. Influencer marketing has established itself as an independent form of advertising and will continue to play an important role in the digital marketing landscape of the future. The main channel for influencers is Instagram.
Why does influencer marketing work so well?
The popularity of influencers essentially boils down to these four reasons:
Tangibility: Influencers are living celebrities, who followers feel close to. They let their followers into their lives and give short daily insights into their ...
DMEXCO survey: influencer marketing trends
Influencer marketing: our 2023 survey focuses on the trends, challenges, & potential of this billion-figure business.
24.07.2023
The why and how of influencer marketing
Expert Silvia Lange joins us for an interview to explore the rewarding discipline of influencer marketing.
19.07.2023
Deinfluencing: anti-advertising is trending
Influencers are increasingly discouraging users from buying certain products. So, what’s behind the movement?
12.07.2023
Trend: micro-influencers for marketing
More and more companies are boosting their marketing with micro-influencers. We explore what’s behind the trend.
07.07.2023
Successfully implementing referral marketing
Our referral marketing guide explores how to effectively turn recommendations into new customers.
25.05.2023
Influencer marketing trends of 2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
03.02.2023
Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day.
Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Social commerce trends: Where is the journey heading on TikTok, Instagram, etc.?
Social commerce is a shopping revolution! The phenomenon isn’t all that new, but it is now taking on unprecedented dimensions. Read here how the megatrend is advancing!
14.07.2022
B2B influencers: what should companies learn from personal brands?
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
07.02.2022
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
12.01.2022