Posts under the Topic:
Sports and Gaming
Whether billboards promoting the next soccer World Cup or the latest basketball sneakers, sports marketing has long been a part of the mainstream advertising landscape. As a result of digitalization, sports are increasingly crossing over into t...
Spotlight on Stathletes: data & analytics for professional sports
Meghan Chayka is co-founder and CEO of Canadian sports data and analytics company Stathletes. Her customers are professional ice hockey teams that want to use data to optimize their performance, leave behind the competition, and wow fans.
Twitch at DMEXCO @home – and in a short interview with DMEXCO
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.