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Sports and Gaming

Whether billboards promoting the next soccer World Cup or the latest basketball sneakers, sports marketing has long been a part of the mainstream advertising landscape. As a result of digitalization, sports are increasingly crossing over into the virtual realm, too, and thus requiring new digital marketing concepts. The big esports trend is seeing all types of sports merge – and very successfully at that – with the gaming industry, which has been evolving for some years now. The future of sports marketing is virtual! If you wanted to experience sports in the past, you had to switch on your TV at a certain time. The Internet became a threat to traditional media companies some time ago, with live streams that can be viewed on a digital device f...
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Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
Ambush marketing: capitalizing on mega-events like EURO 2024
The 2024 European soccer championships will draw droves of people to the stadiums and screens. However, the fierce competition will extend beyond the playing field – and ambush marketing is the ultimate tactic for companies to leverage the hype.
DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers behind it.
4 examples of NFT marketing in sports
Creative NFT marketing is opening up countless possibilities in the world of sports. We have four examples for you!
How social media is changing sports marketing
Professional sports and social media: Arne Werner from Hertha BSC discusses the key trends in an interview.
Esports: VR and AR trends in fitness
Mixed reality applications are enhancing esports in the form of immersive worlds. Read here for the trends.
Corporate digital responsibility in gaming
More and more industries are assuming their corporate digital responsibility. We take a look at the gaming sector.
The gamer fascination – what makes this target audience so interesting?
Gamers don’t have the best reputation. The cliché is that they’re predominantly young males who fanatically play PC games. But what really makes the gaming target audience so unique, and how important is it for your marketing?
Microsoft acquires Activision Blizzard: is the mega deal a good thing?
Microsoft is set to buy the world-famous video game corporation Activision Blizzard for almost 70 billion U.S. dollars. The acquisition would see Microsoft become the world’s third-biggest gaming company – closely behind Tencent and Sony.
How “bit fit” are you? Get active with these 8 sports gadgets
Digitalization has firmly found its way into sports. Nowadays, every relevant bodily function is recorded and workouts are highly efficient. We’ve picked out the eight most interesting sports gadgets.