Posts under the Topic:

Sports and Gaming

Whether billboards promoting the next soccer World Cup or the latest basketball sneakers, sports marketing has long been a part of the mainstream advertising landscape. As a result of digitalization, sports are increasingly crossing over into the virtual realm, too, and thus requiring new digital marketing concepts. The big esports trend is seeing all types of sports merge – and very successfully at that – with the gaming industry, which has been evolving for some years now. The future of sports marketing is virtual! If you wanted to experience sports in the past, you had to switch on your TV at a certain time. The Internet became a threat to traditional media companies some time ago, with live streams that can be viewed on a digital device f...
Show more
The gamer fascination – what makes this target audience so interesting?
Gamers don’t have the best reputation. The cliché is that they’re predominantly young males who fanatically play PC games. But what really makes the gaming target audience so unique, and how important is it for your marketing?
Microsoft acquires Activision Blizzard: is the mega deal a good thing?
Microsoft is set to buy the world-famous video game corporation Activision Blizzard for almost 70 billion U.S. dollars. The acquisition would see Microsoft become the world’s third-biggest gaming company – closely behind Tencent and Sony.
How “bit fit” are you? Get active with these 8 sports gadgets
Digitalization has firmly found its way into sports. Nowadays, every relevant bodily function is recorded and workouts are highly efficient. We’ve picked out the eight most interesting sports gadgets.
Spotlight on Stathletes: data & analytics for professional sports
Meghan Chayka is co-founder and CEO of Canadian sports data and analytics company Stathletes. Her customers are professional ice hockey teams that want to use data to optimize their performance, leave behind the competition, and wow fans.
Twitch at DMEXCO @home – and in a short interview with DMEXCO
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022