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7 strategies for small and medium-sized enterprises to increase their brand awareness
Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
European digital ethics: the key to regaining data sovereignty
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
5 tips for podcast SEO – How to increase the reach of your audio content
Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.
What awaits the advertising industry after third-party cookies become extinct?
The imminent end of third-party cookies is a turning point for the online advertising sector. It is still not entirely clear how the demise of cookies will impact personalized advertising, and a similar across-the-board solution has yet to emerge.
Online audio boom at SMEs: why audio advertising is right on trend
When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.
How to reach your target group more individually with psychographic targeting
Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
CTV: Sven Hagemeier on the success model of Connected TV
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.