Posts under the Topic:
Targeting
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
12.03.2020
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
13.02.2020
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
12.12.2019
Alex Wunschel talks with Tina Beuchler about the main issues in the media industry at this time.
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
07.02.2019
Kristian Meinken (pilot) and Matthias Schenk (RMS) talk with host Alex Wunschel. (German only)
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
