Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?

L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data

Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.

More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.